Finding the End User

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A brief case study by Goodmind on our online recruiting methodologies.

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Finding the End User

  1. 1. Finding the End User Case Study
  2. 2. PROJECT BACKGROUND <ul><li>Telecommunications Relay Service is an operator service that allows people who are deaf, hard-of-hearing, speech-disabled, and deafblind to place calls to standard telephone users.  </li></ul><ul><li>A major telephone service provider requested a research project to determine general user attitudes and perceptions of various Relay Service providers and products. </li></ul>
  3. 3. CLIENT OBJECTIVES <ul><li>This client wanted to understand what influences and factors play into Relay Service provider choice, while ultimately uncovering the key components and desirable features of wireless relay devices.  </li></ul><ul><li>Ultimately, the client wanted to walk away from the study knowing what they needed to do to develop a useful service for the target market. </li></ul>
  4. 4. THE CHALLENGE <ul><li>The target market for the proposed study was quite specific. </li></ul><ul><ul><li>It was critical that we were able to not only recruit participants from the deaf/hard-of-hearing community, but also identify “super respondents” who would be able to provide the client with valuable insight into Relay Services. </li></ul></ul><ul><li>We basically needed to find 24 deaf or hard-of-hearing people who were passionate about placing calls to standard telephone users. </li></ul>
  5. 5. OUR APPROACH <ul><li>By tapping into the self-identified communities that exist online, we discovered a blog dedicated to the discussion of deaf issues as they relate to technology and communication. </li></ul><ul><li>We found that people didn’t just read this blog but actively participated in discussing a topic they considered important. </li></ul>
  6. 6. THE OUTCOME <ul><li>Our experience in leveraging social networks, and our own personal relationships within the blogging community allowed us to pull off this recruit.  </li></ul><ul><li>We used the blogosphere for what it is; a hub for topic-based discussion, and a tool for screening “super respondents”. </li></ul><ul><li>Thus, we were able to not only meet but exceed the quota of 24 participants with a vested interest in Relay Services and devices. </li></ul>
  7. 7. THE PAYOFF <ul><li>If it hadn’t been for the blogosphere, our client never would have gained the valuable insight from customers it needed to develop a useful service.  </li></ul><ul><li>We didn’t know exactly where to find deaf or hard-of-hearing Relay users when we started the project, but we had a great sense of how to find them. </li></ul>
  8. 8. CONTACT <ul><li>To learn how we can find and help you talk to your end users, please call John Greenberg at 212.660.0110 </li></ul>

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