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  • 1. Social Media for Geospatial IntelligenceSocial Media for Geospatial IntelligenceCurrent and Future Tools for Mapping Social Media Information
  • 2. Social Media forAgenda Geospatial IntelligenceOVERALL FINDINGSCurrent Tools Available• Top (3) •Summary • Socail360 3.TOR Questions Asked • MarketMeSuite 4.Answers • Chirp City •ConclusionFuture Developers • Questions • Organizations • Comments • Individuals
  • 3. Social Media forOverall Findings Geospatial IntelligenceEXECUTIVE SUMMARYBased on examination of 260 social media and geolocation tools, it islikely that only one tool, Social360, is capable, currently, of adequatelyenriching and augmenting geospatial intelligence by extractingnuanced and relevant information directly from the content of thesocial media itself.
  • 4. Social Media forOverall Findings Geospatial IntelligenceCONTINUEDApproximately 5% of all tools currently available have the capabilityto: • Monitor social networks in near real-time • Geolocate information gained from social media • Forecast future events based on patterns of information gathered from social media
  • 5. Social Media forReal-Time Monitoring of Geospatial IntelligenceSocial MediaTOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FORMANAGING SOCIAL MEDIA COMMUNITIES DAILYTools Include • Social360 • Chirp City • MarketMeSuite
  • 6. Social Media forGeospatial Information Geospatial IntelligenceGatheringTOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FOR THEANALYSIS OF VAST QUANTITIES OF DATA AND FOR VISUALIZING THISDATA ON A MAPTools Include • Chirp City • Crowd Map • Twazzup
  • 7. Social Media forSocial360 Geospatial IntelligenceTop Performing Tool Analyzed
  • 8. Social Media forMarketMeSuite Geospatial IntelligenceSecond Top Performing Tool Analyzed
  • 9. Social Media forChirp City Geospatial IntelligenceThird Top Performing Tool Analyzed
  • 10. Social Media forOverall Assessment of Geospatial IntelligenceDevelopersUPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA• Robert Kirkpatrick • Director of UN Pulse Global • Over 15 Years of Experience within Collaborative software• Van der Walt/ Farmer • Created “Change Assembly”
  • 11. Social Media forOverall Assessment of Geospatial IntelligenceOrganizationsUPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA• Robert Kirkpatrick • Director of UN Pulse Global • Over 15 Years of Experience within Collaborative software• Van der Walt/ Farmer • Created “Change Assembly”
  • 12. Social Media forFuture Prospects Geospatial IntelligenceUPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA• Robert Kirkpatrick • Director of UN Pulse Global • Over 15 Years of Experience within Collaborative software• Van der Walt/ Farmer • Created “Change Assembly”
  • 13. Social Media forFuture Prospects Geospatial IntelligenceUPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA• Dr. May Yuan • Director of the Center for Spatial Analysis at the University of Oklahoma • Predicts dynamics in Geographic Phenomena• Dr. Anthony Stefanidis • George Mason Associate Professor • Expert in Geospatial Analysis
  • 14. Social Media forFuture Prospects Geospatial IntelligenceUPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA• University of Missouri’s CGI • Emerging Program at the front of the competition • First Program accredited by the USGIF
  • 15. Social Media forFuture Prospects Geospatial IntelligenceUPCOMING DEVELOPERS WITHIN SOCIAL MEDIA• Tomnod’s Tweetmap • Completes Geospatial and Social Media Analysis • Still in Development Process in order to increase Geolocation Accuracy
  • 16. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• What tools and techniques are currently available or are likely to become available in the next 12-24 months that: • Use social media to determine geographic locations, interpret and translate abbreviations or slang relevant to geospatial data, or otherwise add textural information to geospatial data?
  • 17. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• What tools and techniques are currently available or are likely to become available in the next 12-24 months that: • Use social media to determine geographic locations, interpret and translate abbreviations or slang relevant to geospatial data, or otherwise add textural information to geospatial data?• (Near) Real Time Monitoring of Social Media Communications• Geospatial Information Gathering
  • 18. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• What tools and techniques are currently available or are likely to become available in the next 12-24 months that: • Use social media to forecast and prioritize (tip and queue) events of interest containing a geospatial element such as, but not limited to, refugee movements, force-on-force conflicts, riots, and public health emergencies?
  • 19. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• Whitelisting • The first methodology focuses less on quantity and instead works off a ‘whitelist’ of sites that are known to be legitimate.• Crawling • By sending out crawlers into databases of recorded data across the full expanse of the public online domain, it is possible to build a comprehensive record of online discussion on a brand.
  • 20. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• Which companies, universities, and individuals are likely to develop the tools and techniques and their associated capabilities referenced above over the next three to five years?
  • 21. Social Media forSummary Geospatial IntelligenceIN CONCLUSION• Which companies, universities, and individuals are likely to develop the tools and techniques and their associated capabilities referenced above over the next three to five years?
  • 22. Social Media forContact Information Geospatial IntelligencePLEASE DIRECT INQUIRES TO:Social Media for Geospatial Intelligence TeamDepartment of Intelligence StudiesMercyhurst University501 East 38th Street, Erie, Pennsylvania 16546Phone: 824.814.2131Email: strategicsocialnetwork@gmail.comwww.mciis.org PLEASE VISIT OUR WEBSITE AT: https://sites.google.com/site/socialmedia4geoint/home THANK YOU