KSRTC - Karnataka State Road Transport Corporation operates intercity bus services, and interstate buses to Kerala, Andhra Pradesh, Tamil Nadu, Goa and Maharashtra. KSRTC has a fleet of over 5500 buses and covers approximately 20 Lakh kilometers per day. KSRTC transport has achieved an average of 2.2 million passengers daily and employs about 25,000 people. KSRTC has embarked on a massive up-gradation and modernisation of bus stands, improvement of passenger amenities, drinking water facilities, and landscaping. Apart from these infrastructure developments, KSRTC looked for effective online channels to extend its sheen among the public. This corporation started exploring social media channels like Facebook and Twitter to brand its bus services.