Email MarketingPrimerTo help you connect betterwith your prospectsWebsite:                               Email:           ...
When it comes to generating higher website traffic and making money online, nothing tops email   marketing. It’s certain t...
3. Include Branded Messages      Sending email message with your brand name makes for a good marketing strategy, as it    ...
7. Avoid Trigger Words      There are various words that can trigger spam filters and lead to ISPs blocking your IP addres...
Strategic Outsourcing Services      Since 1999, Strategic Outsourcing Services has been catering to various online marketi...
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Email marketing primer to help you connect better with your prospects

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When it comes to generating higher website traffic and making money online, nothing tops email marketing. It’s certain that your websites would receive thousands of visitors because of your email marketing efforts. Working with an experienced organization like Strategic Outsourcing Services can ensure that you are at the right side of the law, and are following all conventions related to privacy policy and email compliance.

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Email marketing primer to help you connect better with your prospects

  1. 1. Email MarketingPrimerTo help you connect betterwith your prospectsWebsite: Email: Call Us:www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612
  2. 2. When it comes to generating higher website traffic and making money online, nothing tops email marketing. It’s certain that your websites would receive thousands of visitors because of your email marketing efforts. In all likelihood, to make a sale you would reply to enquiries of your prospects. But, have you communicated with them even if they haven’t purchased anything from you? Have you faced a situation where you did not follow-up with a prospect after sending initial messages and consequently lost them to a competitor? Sometimes a potential customer may be interested in your product or service, but needs more convincing to contact you or maybe he just wants you to follow up. In today’s world, email marketing has helped generate sales and convert targeted prospects, into sales ready customers. However, if you don’t follow certain key points, results of a campaign may vary and not generate the success that you expected. Working with an experienced organization like Strategic Outsourcing Services can ensure that you are at the right side of the law, and are following all conventions related to privacy policy and email compliance. In this primer, we will analyze the hits and misses of email marketing for online businesses. 1. Restrict Unsolicited Commercial Emails Some marketers believe that sending unsolicited commercial emails or bulk emails can generate a 10 per cent response rate however in reality it is not likely to be more than 0.01per cent. Sending unsolicited bulk email can actually create a negative impact as it angers a significant percentage of mail recipients. It may even lead to legal hassles and your domain can be blocked by many ISPs. 2. Utilize Opt-in Email List Rentals Opt-in email list rental is a better option for sending bulk emails. There are many companies that have email addresses of prospects that that have opted-in to receive commercial emails. This strategy works fine as long as the recipients are not asked to pay for reading the messages; they are genuinely interested in your offers and have willingly signed up. Strategic Outsourcing Services is a company that has database of millions of contacts across categories and offers opt-in list rentals at competitive prices.Website: Email: Call Us:www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612
  3. 3. 3. Include Branded Messages Sending email message with your brand name makes for a good marketing strategy, as it increases brand recognition. Additionally, it adds a personal touch to the mail and reinforces an existing relationship with the recipient. 4. Be Creative with Emails A text heavy- boring email may not be the ideal way to start your email campaigns. Why use that when you can use HTML and graphics to make your message more appealing. Photos, logos and other relevant images can be designed around a creative concept to create an impact. Large organizations like Strategic Outsourcing Services have resources to assist businesses in conceptualization, development and design of HTML or graphical e-mail. Both text and HTML messages are sent simultaneously for the people on your list that have a system that doesn’t support HTML messages. The HTML message is displayed by default however, if the language is not supported, the message is visible as plain text. 5. Opt for Lists When you work with a list selling company like Strategic Outsourcing Services, they will recommend the most appropriate list to target potential customers. In fact, they can even make customized lists. They will inform you whether prepackaged list will do justice to your requirements or you need to go for a combination of lists. 6. Landing Page Optimization Prospects or email recipients won’t purchase products or services from you immediately after reading your mail. Often they will sign up for your services and would like to learn more regarding your offers. Therefore, it is necessary to include a link to your landing page, along with the privacy policy in the email creative. Moreover, you need to ensure that the landing page is attractive as well as informative for the recipients, who click on the link.Website: Email: Call Us:www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612
  4. 4. 7. Avoid Trigger Words There are various words that can trigger spam filters and lead to ISPs blocking your IP address. Some of the words that can cause your mail to be rejected are: SAVE, CASH, PAY ONLINE, SATISFACTION GUARANTEED, SAVINGS, FREE, EXTRA MONEY, CLICK HERE, PLEASE VISIT and OFFER just to name a few. You should also refrain from using oversized graphics, thick borders, bright font colors, large font sizes and writing in CAPS. Spam Laws in US Before sending a mail to any client in USA, always thinks about: CAN SPAM Act îCAN-SPAM Act specifies that an email should contain a valid opt-out link, which must remain valid for 30 days îList owners and advertisers need to include opt-out link in the message îIn case of future third-party e-mail list rentals, mailer opt-out suppression lists are COMPULSARY. Moreover, suppression files for advertisers should not be more than 10 days old îThe advertiser or sender is not liable for any disciplinary action, if the recipient has opted out from that advertiser within the 10-day timeframe through a third-party list îComplete physical mailing address of the sender MUST be included in the email. Mentioning just the PO Box is not acceptable î the US law, sender information can’t be false or deceptive and must be included in As per the “From” and “Subject” lines. One should be able to see the origin of the e-mail from its Header/footer îOpt-out instructions should be provided to readers in the footer îThe e-mail address mentioned in the “From” and “Reply” fields must be functional and displayed clearly in the message îIn case the list is not opt-in and prior consent has been received in the affirmative, the “Subject” line must bear the designation “ADV”Website: Email: Call Us:www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612
  5. 5. Strategic Outsourcing Services Since 1999, Strategic Outsourcing Services has been catering to various online marketing requests of companies from different industries. We specialize in helping clients formulate marketing plans that help increase business ROI. We help our clients with verified business data, email campaigns, prospect nurturing, IT and Web solutions, Application development and Social media optimization. Contact Us Corporate Office Branch Offices Key Contacts Strategic Outsourcing Services Strategic Outsourcing Services Administrative office : #70/25, 80 Feet, Circular Ring Road, #10 Venkat Reddy Layout, +91 80 4115 2610 4th Block, Koramangala, Off 80 Feet Road, 6th Block, Bangalore-560034, Koramangala, Marketing : Karnataka, India. Bangalore - 560095, +91 80 4143 5568 Karnataka, India. Tel: +91-80-4115 2610 Sales : Fax: +91-80-6688 5866 Tel: +91-80-4143 5564 +91 80 4903 4567 / 4903 4568 Strategic Outsourcing Services L 32, 2nd A Main Road, HSR Layout. 6th Sector, Outer Ring Road, Agar, Bangalore – 560102, Karnataka, India. Tel: +91-80-4903 4568 +91-80-4903 4567Website: Email: Call Us:www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612

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