Business branding strategies might not produce ‘results’ for many reasons – such as if you have a bad product, unreasonable pricing or do mindless marketing. Digital branding is tricky and there are several ways you can slip while strategizing your marketing campaigns. This article discusses 7 goof-ups – the basic ones, to help you realize if you’re committing them without even knowing.

1. 7 Reasons
Why your Brand
Might Stink
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2. Business branding strategies might not produce ‘results’ for many reasons – such as if you have a
bad product, unreasonable pricing or do mindless marketing.
Digital branding is tricky and there are several ways you can slip while strategizing your marketing
campaigns. This article discusses 7 goof-ups – the basic ones, to help you realize if you’re
committing them without even knowing.
1. Hooked on to Creativity?
While you might get the primary attention with a creative logo or crafty content, it would not take you
further. Customer is king and quality is given supreme importance in the modern marketplace.
Chances are that your brand might not work if you do not care about the quality of your product and
provide sloppy customer service.
2. Trying to please everyone
You can never sell your products to everyone in the market. Eventually, your product would be lost
in a maze of similar, but more targeted brand names. While you are on the web, advertise and
position yourself strategically so as to tap niche markets.
3. Lack of consistency
Given the speed of the net, it might seem convenient for you to incorporate frequent changes in
your product. Not doing so will jeopardize your marketing and the business as a whole. Try to
maintain a consistent image of your product so that it leaves a mark in the customers' minds.
Confusing them even a bit may pronounce doom for your business.
4. Relying solely on research
Do not consider research and surveys only as an aid to your campaigns. Research is extremely
time-specific and may not hold true after a little while. Often, real time methods such as instant
online polls, chat and interviews might prove beneficial in collecting opinions, preferences and
consumer data.
5. Using industry jargon
Remember that your marketing message should be easy to understand even if your product is
meant for professionals. Breaking away from the list of jargon and expressing the message crisply
requires a bit of effort but definitely worth the pain.
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3. 6. Ignoring basic features
Many advertisers, in an effort to stand out, overlook the basic qualities of their product and engage
the customers in believing that what they are offering is absolutely unique.
However, this drives the consumer's attention from the basic purpose the product is supposed to
serve. Highlighting special attributes is necessary but not at the cost of the product's basic features.
For instance, if you sell detergents, first stress on the fact that it makes your clothes spotlessly clean
before mentioning its other unique qualities.
7. Not tracking campaigns
If you are not tracking your online campaigns, you are probably on the wrong track. Make an effort
to capture every detail of the market's reaction. Track and monitor your ads' performance regularly,
how well they are performing and where on the net. This will also help you to decide your budget
accordingly. Learn what did not work and what you can do to overcome it.
Website: Email: Call Us:
www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612