PROS: AGENCY GUY UnderstandTrack records. media AND content Impressive portfolios.
CONS: AGENCY GUYIronically, “bigagencies” may Way more tuned tonot really “get” the benefits of social media social media than the costs Can not always mesh metrics they are familiar with to metrics C-suite holds dearest
BEST USE: AGENCY GUY Use when you need to integrate social media within larger marketing mix.
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