Unleashing Innovation Across The Value Chain

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Presentation made by Sprihi Kanodia and Shabbir Akhtar at AIMA's National Competition for Management Students, representing Globsyn Business School

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Unleashing Innovation Across The Value Chain

  1. 1. Unleashing Innovation Across The Value Chain A Mantra for Growth Sprihi Kanodia and Shabbir Akhtar Globsyn Business School
  2. 2. The Taste of India
  3. 3. The Anand Pattern Market 22 State GCMMF in State Milk Sales Revenue Sales Revenue Fedns. in Gujarat Federation India Milk and Milk Products 177 District 17 District Unions in District Unions in Bonus Addl. Rural Health India Price Milk Unions Cattle Feed Schemes Gujarat Difference Vet. & Animal Dividend Profit Profit Husbandry 1,44,246 16,117 on Shares Services VDCs in VDCs in Village Dairy India Gujarat Cooperative3.18 million Societies 15.0 million producers producers in Gujarat in India Member ProducersSource: Amul.com
  4. 4. Consumer Value Creation • Average Product Mix Length: 4 • Pricing and product strategy make products available to all socio- economic segments • Product variants for different demographic and behavioral segments • Providing value across the pyramid
  5. 5. Human Value Creation • Made modern technology available to member producers • Producers trained to optimize their resources • Encouraged participation of women in the cooperative • Institutions built to provide medical services to cattle and farmer
  6. 6. Social Value Creation• Amul’s campaign running since 1966• Also found a place in the Guinness Book of World Records• Covering entire spectrum of business, politicians, Latest Inclusion: Shooter Vijay sports and entertainment Kumar winning a Silver Medal at the London Olympics• Campaigns designed by daCunha Associates
  7. 7. Environmental Value Creation • Natural resources getting consumed by intensive dairying • Initiated by milk producer members • Independence Day celebrated as a Green Revolution Day • 311.98 lakhs trees planted by Amul Coops till 2011 and the count is on
  8. 8. Re-constructing The Value Chain Human Business Providing Value Consumer Social Environmental
  9. 9. and
  10. 10. Thank you Questions?Sprihi Kanodia: sprihi.pm10k@globsynbschool.com | Shabbir Akhtar: shabbir.pm10k@globsynbschool.com

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