Kiwi Communications Capabilities Presentation


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About KIWI Communications, client list, and case studies

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Kiwi Communications Capabilities Presentation

  1. 1. • Capabilities • Case Studies • Portfolio KIWI Communications, Inc. Innovative Marketing Solutions© 2011 KIWI Communications, Inc. All Rights Reserved.
  2. 2. Who is KIWICommunications? A boutique, full-service marketing, advertising and public relations consulting firm. Specializes in life sciences, medical device, biotechnology, and high-tech clients. Over 20 years B-to-B marketing experience. Traditional marketing tactics: PR, collateral, direct mail, and trade shows. Contemporary marketing tactics: social media, online advertising, and search engine marketing.© 2011 KIWI Communications, Inc. All Rights Reserved.
  3. 3. What Marketing ServicesDo We Offer? Collateral Design: Brochures, Direct Mail, Data Sheets, Catalogs, User Manuals, Applications Bulletins Corporate Identity: Logos, Letterhead, Business Cards eMarketing: eNewsletters, eBlasts, Banner Ads, Web Design, Blog & Content Provider Exhibits & Trade Shows: Booth Design, Graphics, Pre-show Activities Media & Advertising: Media Plans, Audits, Ad Design and Media Placements Public Relations: Technical Articles, White Papers, Press Tours, Online Press Relations, Case Studies, Press Kits Strategic Marketing: Branding, Annual Marketing Planning, Market Research Social Media: Twitter, LinkedIn, and Facebook marketing© 2011 KIWI Communications, Inc. All Rights Reserved.
  4. 4. Partial Client List:Who Have We Helped? ActivX Biosciences  HITACHI Alpha Technics  PerkinElmer Assoc. for Lab  Qbiogene Automation  Retsch Aureon Biosciences  RNAture Beckman Coulter  SenseLabs BioForce Laboratory  Stratagene Capitol Conveyors  Structural Dow Diversified Bioinformatics Epoch Biosciences  Synthetic Genetics© 2011 KIWI Communications, Inc. All Rights Reserved.
  5. 5. Case Study:Aureon Biosciences, Inc.Aureon needed an extreme makeover to help them recharge and redirect theircorporate image and marketing materials for their prostate cancer prognostictests. By upgrading Aureon’s look and feel to a "medical" design, Aureons salespersonnel now have better sales tools to reach their target audience. Full-page, 4-C 6’ tabletop trade show 5.5 x 8.5 advertisement Booth graphics patient brochure© 2011 KIWI Communications, Inc. All Rights Reserved.
  6. 6. Case Study:Qbiogene, Inc.When several different corporate identities merged, a new corporationwas formed called Qbiogene. KIWI Communications designed templatesfor various marketing communications projects so that the company’s in-house graphics personnel could easily maintain the new image in aconsistent manner across all product lines. Full-page, 4-C Two, consecutive Full-page, 4-C advertisement right-hand page, advertisement 1/2-page vertical, 4-C advertisements© 2011 KIWI Communications, Inc. All Rights Reserved.
  7. 7. Case Study:RNAture, Inc.RNAture was a biotech start-up and even though their parent company was wellknown, the new subsidiary did not have name recognition. KIWI Communicationsdeveloped the marketing strategy for this client from designing their corporate identityto helping them launch new products via public relations, and even coordinating theproduct packaging. Artwork for pre- Full-page, 4-C 10 x 10 trade show booth graphic show mailer/T-shirt advertisement© 2011 KIWI Communications, Inc. All Rights Reserved.
  8. 8. Recommendation:Aureon Biosciences, Inc.“I’ve worked with KIWI Communications for the past two years and have utilized thefirm’s services to execute on a wide variety of marketing initiatives. Sheila has helped usto create a host of new content, including new print/online advertisements, trade showgraphics, brochures, data sheets, white papers, invitations, event program books anddynamic content for our website. Sheila is very understanding when it comes to theneeds of her clients and has helped us on numerous occasions to completeemergency projects given to her at the last minute. Sheila is very thorough, creative,and dependable and has never missed a single deadline I’ve given her. I would withouthesitation recommend KIWI Communications to any organization that is seeking a fullservice marketing agency.” — David Swan, Marketing ManagerTop qualities: Great Results, On Time, Creative© 2011 KIWI Communications, Inc. All Rights Reserved.
  9. 9. Recommendation:Beckman Coulter, Inc.“I’ve worked with Sheila for several years, and she’s never let me down. She’s successfullymanaged an array of communications — from printed collateral to electronic/social media andexhibits — and usually under the tightest of deadlines. Sheila has many times over demonstratedthe ability to overcome obstacles with a high degree of efficiency, and she’s always dealt with herbusiness partners with tact and professionalism. Sheila’s been more than a great resource; she’sbeen a godsend.”"We hired KIWI Communications, Inc. to manage communications for several international tradeshows. The results were stellar. When we surveyed our international subsidiary they agreed that theresults exceeded their expectations in all categories including quality of deliverables, timelydelivery, and excellent team support. Whether it be booth graphics, pre-show mailers/emailers orbooth handouts, Sheila streamlines the process and puts some fun into the project." — George Stez, Group Marketing Communications ManagerTop qualities: Great Results, High Integrity, Creative© 2011 KIWI Communications, Inc. All Rights Reserved.
  10. 10. Recommendation:Aurora Biotechnologies, Inc.“Sheila works very hard at understanding her clients’ needsand focus. She produces an excellent product and nevermisses a deadline. Quality work from a high integrity individual,Sheila can be counted on to help you grow your businessthrough the generation of high quality marketing tools.” — Randy Stratton, North American Sales DirectorTop qualities: Great Results, Good Value, Creative© 2011 KIWI Communications, Inc. All Rights Reserved.
  11. 11. Recommendation:PerkinElmer, Inc.“Working with KIWI Communications was a wonderfulexperience! Sheilas attention to detail, professionalism andknowledge made our User Group Meeting a memorableand successful event. I highly recommend KIWICommunications as a full-service marketing firm.” — Sandy Schiller, Marketing Manager, LIMSTop qualities: Great Results, Personable, High Integrity© 2011 KIWI Communications, Inc. All Rights Reserved.
  12. 12. Recommendation:ENVIROGENESIS, Inc.“Sheila helped me rebrand and relaunch my technicalconsulting company and give it a coordinated new look.Sheila works well with engineers and scientists. The process waspainless and expedient and the results have been rewarding. Iwill continue to use Sheila for our company marketing, publicrelations and web-related projects.” — Benjamin L. Barnes, III, PresidentTop qualities: Great Results, Good Value, On Time© 2011 KIWI Communications, Inc. All Rights Reserved.
  13. 13. Recommendation:Molecular Biolectrics“Sheila has as dynamic and powerful of a personality as hervoice implies. She is simply the best type of person to work with.She is organized and practical. She knows her business andthus your business. She is a leader when necessary and a teamplayer all of the time. I work with KIWI Communications anychance I get. We have worked on many different types ofprojects together and they have always been successful andenjoyable. I wouldnt go anywhere else.” — Michael W. Clark, CEO & President© 2011 KIWI Communications, Inc. All Rights Reserved.
  14. 14. Benefits of Hiring KIWICommunications, Inc. Over 20 years of business-to-business experience in marketing, advertising, and public relations in the biotech, life sciences, and medical device industries. Many years of client-side experience so we understand your budgetary, resource, time, and staffing constraints. KIWI Communications, Inc. is an established, 12-year old business. Unlike other advertising agencies or graphics design-only agencies that implement individual projects, KIWI Communications, Inc. will integrate your marketing programs, making sure that a consistent corporate image is achieved. We have had many years of experience working with clients in diverse industries. We understand your market and your customers but can also bring in creative ideas from other industries to more effectively help you market your products. We have built good solid relationships with many of the journalists and editors of the major industry trade journals. We are a small, boutique marketing agency that keeps our overhead low so that we pass the savings on to our clients. Our philosophy is to make our clients feel like they are “Our ONLY Client”; that is, we are highly responsive to our clients’ needs.© 2011 KIWI Communications, Inc. All Rights Reserved.
  15. 15. ContactInformation:Address: KIWI Communications, Inc. P. O. Box 3527 Newport Beach, CA 92659-8527Phone: 714-979-3464Email: sbrann@kiwi-comm.comWeb:© 2011 KIWI Communications, Inc. All Rights Reserved.