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A new digital strategy for Taco Bell-Transforming Taco Bell into THE industry leader
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A new digital strategy for Taco Bell-Transforming Taco Bell into THE industry leader

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This presentation focuses on a new digital strategy for fast-food industry leader, Taco Bell.

This presentation focuses on a new digital strategy for fast-food industry leader, Taco Bell.

Published in: Health & Medicine

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  • 1. Taco BellA New Digital Marketing Strategy
  • 2.  Fast food industry leader Competitors-McDonald’s, Burger King, Wendy’s, Subway Successful in creating advertising campaigns  Live Mas  Think outside the bun  Fourth meal Successfully released the Nacho Cheese and Cool Ranch Doritos Locos Tacos in the last 2 years
  • 3.  Negative articles have hurt Taco Bell’s reputation  Accused of lying about the amount of beef in their meat filling  Poor communication between corporate office and franchises Lack of focus on the 25-44 age range  This demographic is more health conscious  More likely to read negative press about Taco Bell
  • 4.  Already has well-established Facebook/Twitter/Instagram Pages
  • 5. A Blog!
  • 6.  Could refute claims made in negative press Could focus on showing positive contributions such as their low calorie menu and safe working environment Could feature a comment section to stay close to their customers Could feature pictures and videos to attract customers
  • 7.  Taco Bell executives must use SEO to find what to write about by searching  “Taco Bell Negative Articles”  “Taco Bell Issues”  “Taco Bell Questions”
  • 8.  Measure the amount of people in the 25-44 age range who eat at Taco Bell Goal is to increase demographic by 2% each year Measure through customer surveys
  • 9.  Pay a designer to build blog (Cost=$2,500- 5,000) Use Facebook/Twitter/Instagram to promote blog (Cost=$0!!!) Hire an advertising firm to promote blog using Google Adwords and the media (Cost=$80,000, 2 month campaign)
  • 10.  Become THE fast food industry leader!