Taco BellA New Digital Marketing Strategy
   Fast food industry leader   Competitors-McDonald’s, Burger King,    Wendy’s, Subway   Successful in creating adverti...
   Negative articles have hurt Taco Bell’s    reputation       Accused of lying about the amount of beef in their       ...
   Already has well-established    Facebook/Twitter/Instagram Pages
A Blog!
   Could refute claims made in negative press   Could focus on showing positive contributions    such as their low calor...
   Taco Bell executives must use SEO to find what    to write about by searching       “Taco Bell Negative Articles”    ...
   Measure the amount of people in the 25-44 age    range who eat at Taco Bell   Goal is to increase demographic by 2% e...
   Pay a designer to build blog (Cost=$2,500-    5,000)   Use Facebook/Twitter/Instagram to promote    blog (Cost=$0!!!)...
   Become THE fast food industry leader!
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A new digital strategy for Taco Bell-Transforming Taco Bell into THE industry leader

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This presentation focuses on a new digital strategy for fast-food industry leader, Taco Bell.

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A new digital strategy for Taco Bell-Transforming Taco Bell into THE industry leader

  1. 1. Taco BellA New Digital Marketing Strategy
  2. 2.  Fast food industry leader Competitors-McDonald’s, Burger King, Wendy’s, Subway Successful in creating advertising campaigns  Live Mas  Think outside the bun  Fourth meal Successfully released the Nacho Cheese and Cool Ranch Doritos Locos Tacos in the last 2 years
  3. 3.  Negative articles have hurt Taco Bell’s reputation  Accused of lying about the amount of beef in their meat filling  Poor communication between corporate office and franchises Lack of focus on the 25-44 age range  This demographic is more health conscious  More likely to read negative press about Taco Bell
  4. 4.  Already has well-established Facebook/Twitter/Instagram Pages
  5. 5. A Blog!
  6. 6.  Could refute claims made in negative press Could focus on showing positive contributions such as their low calorie menu and safe working environment Could feature a comment section to stay close to their customers Could feature pictures and videos to attract customers
  7. 7.  Taco Bell executives must use SEO to find what to write about by searching  “Taco Bell Negative Articles”  “Taco Bell Issues”  “Taco Bell Questions”
  8. 8.  Measure the amount of people in the 25-44 age range who eat at Taco Bell Goal is to increase demographic by 2% each year Measure through customer surveys
  9. 9.  Pay a designer to build blog (Cost=$2,500- 5,000) Use Facebook/Twitter/Instagram to promote blog (Cost=$0!!!) Hire an advertising firm to promote blog using Google Adwords and the media (Cost=$80,000, 2 month campaign)
  10. 10.  Become THE fast food industry leader!

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