SentiMetrix Reflecting the World’s Opinions October, 2008

The Market… … You can learn A LOT from customers! On-Line Store Recommendation Engine

What about everyone else… … You can learn A LOT MORE from the World Locations: On-Line Store Recommendation Engine On-Line Store Recommendation Engine Trends: Sources: Bloggers Online Comments Review Sites Media & Social Media

What will it take? A opinion analysis engine that is: Real time Precise Granular Multilingual Scalable Easy to Integrate … Introducing SentiGrade

A opinion analysis engine that is:

Real time

Precise

Granular

Multilingual

Scalable

Easy to Integrate

SentiGrade Technology 3 Patent Pending Algorithms for Sentiment Analysis 4 years in development Unique Advantages: Highly Accurate Analysis Engine - Independently tested and validated accuracy Precise Scoring Granular +1 to -1 “continuous scale” scoring is a significant improvement over other technologies that find positive, negative, neutral Enables customers to identify small shifts in opinion/attitudes Attribute Level Scoring - enables customer to extract attribute scores (e.g., attributes about a seller, service or product) Multi-lingual - Current support for 9 Languages Trainable - Easy to tune for specific segments Near real-time results Highly scalable platform leveraging cloud computing model XML-Based Web Service API & for Easy Integration SentiGrade TM Opinion Analysis Engine SentiGrade GUI SentiGrade Web Service Interface WWW

3 Patent Pending Algorithms for Sentiment Analysis

4 years in development

Unique Advantages:

Highly Accurate Analysis Engine - Independently tested and validated accuracy

Precise Scoring

Granular +1 to -1 “continuous scale” scoring is a significant improvement over other technologies that find positive, negative, neutral

Enables customers to identify small shifts in opinion/attitudes

Attribute Level Scoring - enables customer to extract attribute scores (e.g., attributes about a seller, service or product)

Multi-lingual - Current support for 9 Languages

Trainable - Easy to tune for specific segments

Near real-time results

Highly scalable platform leveraging cloud computing model

XML-Based Web Service API & for Easy Integration

Experienced Team Founders Vadim Kagan – President/CTO 12-year AOL veteran Managed the teams responsible for development and operation of automated news processing and content syndication Lead developer of the original AOL Search infrastructure Prior to AOL, worked opinion Research Automation at WESTAT Inc. Developed software for automated data collection and processing V.S.Subrahmanian – Chief Scientist Inventor of the SentiMetrix IP Univ. of MD Computer Science Professor Director, Univ. of MD Institute for Advanced Computer Studies. Research interest include innovative algorithms for data integration, data mining, text mining, and learning behavioral models. Patrick McBride CEO CEO of venture backed META Security Group Acquired by Scalable Software Key Investors include META Group, JMI Raised $15M, Generated $25M in revenue, sold business to SSI SVP META Group (acquired by Gartner Group)

Founders

Vadim Kagan – President/CTO

12-year AOL veteran

Managed the teams responsible for development and operation of automated news processing and content syndication

Lead developer of the original AOL Search infrastructure

Prior to AOL, worked opinion Research Automation at WESTAT Inc. Developed software for automated data collection and processing

V.S.Subrahmanian – Chief Scientist

Inventor of the SentiMetrix IP

Univ. of MD Computer Science Professor

Director, Univ. of MD Institute for Advanced Computer Studies.

Research interest include innovative algorithms for data integration, data mining, text mining, and learning behavioral models.

Patrick McBride CEO

CEO of venture backed META Security Group

Acquired by Scalable Software

Key Investors include META Group, JMI

Raised $15M, Generated $25M in revenue, sold business to SSI

SVP META Group (acquired by Gartner Group)

Go To Market Plan What we offer today Web Service API enabling integration with existing systems Integration and customization services “ Powered By SentiGrade” The world’s best sentiment analysis engine Markets we are targeting Recommendation services Brand/Reputation Monitoring Sales targets On-line sellers, marketers/aggregators, search engines Vertical markets Sales model Direct Sales Team International Distributors Detailed seller scores Customer service Shipping time Price Selection Return policy More details Powered by SentiMetrix

What we offer today

Web Service API enabling integration with existing systems

Integration and customization services

“ Powered By SentiGrade”

The world’s best sentiment analysis engine

Markets we are targeting

Recommendation services

Brand/Reputation Monitoring

Sales targets

On-line sellers, marketers/aggregators, search engines

Vertical markets

Sales model

Direct Sales Team

International Distributors