A platform independent digital media content
recommendation framework
Strands $100K Final
Domonkos Tikk
A joint project with Reignsoft Ltd., Budapest Gravity R&D Ltd.
October 24, 2008.
Homepage: www.gravityrd.com / www.reignsoft.hu E‐mail: info@reignsoft.hu / info@reignsoft.hu

Needs and IMPRESS
• Digital media needs IMPRESS: the magic blue button
• channel recommendation
• IPTV user: easy content • VOD preference listing
selection • automatic recording of
• Service provider: interesting content
increase of customer
satisfaction & sales
• Content provider:
increase of media
consumption
Homepage: www.gravityrd.com / www.reignsoft.hu E‐mail: info@reignsoft.hu / info@reignsoft.hu

Solution and business
Customer satisfaction is improved in 4 ways:
• instant channel recommendation and personal TV guide listings;
• instant movies and VOD content recommendation
• automatic recording based on user preference and TV watching habits;
• multiple user handling
VOD purchases Package up‐selling
• IMPRESS: +10% selling rate • IMPRESS: 1% of all customers
• 3 USD / VOD price change to a higher package
• 1 VOD purchase • +10 USD / month revenue
/ month / customer (differences between packages)
• 300,000 customer • 300,000 customer
+ 1,080,000 USD annual revenue growth + 300,000 USD annual revenue growth
IMPRESS offers >1M USD direct revenue growth a year
+ indirect business opportunities
Homepage: www.gravityrd.com / www.reignsoft.hu E‐mail: info@reignsoft.hu / info@reignsoft.hu

Who we are and what we do
• Gravity R&D is specialized in algorithms and application
development for recommendation systems
– Former long term leader at the Netflix Prize (among best 5 since
Jan 2007)
– Winner of Valdeal 2008 project competition on IT field
• Reignsoft is specialized in IPTV related developments and design
with references at the Hungarian Telekom
• The concept of IMPRESS was ranked among the top 10 on Deutsche
Telekom Interactive TV Award
Development status
• Demo is implemented on Microsoft Mediaroom IPTV platform
• Ready‐to‐integrate into any IPTV platforms
• Required functionalities are: PVR, Remote DVR, EPG, OSS/BSS API
Time to market: 3-6 months
Homepage: www.gravityrd.com / www.reignsoft.hu E‐mail: info@reignsoft.hu / info@reignsoft.hu

Thank you for your attention!
Q & A
Homepage: www.gravityrd.com / www.reignsoft.hu E‐mail: info@reignsoft.hu / info@reignsoft.hu