Canadian Sales Third Quarter 2013
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Canadian Sales Third Quarter 2013 Presentation Transcript

  • 1. Awesome Third Quarter The best Third Quarter is recent history. Truly Impressive. 2013 vs 2012 July: + 7% August: + 6% September: + 4% Keeping in mind that 2012 was a strong third quarter. Units in ,000 3rd Qtr 480 470 460 450 440 430 420 410 400 390 380 370 467 440 430 416 420 405 2013 2012 2011 2010 2009 2008
  • 2.  Monthly Payments: The magical $500.00 per month  Dealing With Negative Equity: Being able to “Roll Over Deficiencies”  Longer Finance Terms: The terms are inexorably getting longer.  Big Data: Manufacturers using big data to laser focus incentives.  Customers: Using the “incentives” to support the deficiencies.  “Which manufacturer has an incentive on a model that suits our requirements, that we can roll over the trade, get a new vehicle, and keep on paying $500/month.”
  • 3. Loan Terms Loan terms above 72 months are increasing in quantity and length on a monthly basis so far this year. The year started at 57% at the end of August its at 64% almost a 1% increase per month. How much longer it will endure? Obvious it takes more months to hit the $500/month sweet spot. What do you think? From JD Power
  • 4. Days to Turn With all the “deals” offered by all the manufacturers. Especially during the 3rd quarter …the days to turn of new vehicles have increased steadily. Yes…there is a difference selling a new vehicle to a dealer, and ultimately selling it to a customer. Has the game of “moving iron” changed? Agreed…the customer does not care about “carrying charges” From JD Power
  • 5. COMPACT     Honda Civic……..48,098 Hyundai Elantra…44,345 Toyota Corolla……34,118 Mazda 3……...….30,203 We predict that Civic will keep the title for 2013. The new Corolla will further increase the advantage for Toyota.  All Figures from Automotive News MID SIZE SEDANS         Jetta……………….23,248 Ford Fusion… …..16,681 Toyota Camry……..13,963 Honda Accord.........13,420 Hyundai Sonata..…11,168 Chrysler 200…..…..10,014 Nissan Altima…..….8,231 Chevy Malibu…..….5,265 The Jetta is firmly ahead, then its trading paint between the Camry, and Accord with the Sonata getting muscled. Malibu, you have to wonder.
  • 6. CUV/SUV       Ford Escape……….33,660 Honda CR-V……….25,003 Toyota RAV4……….24,945 Hyundai Santa Fe…22,512 Chrysler Journey…..22,292 Chevy Equinox….....14,924 It’s a hotly contested segment, while the Escape remains ahead. PICK UPS     Ford F Series….…… 96,931 Ram…………….………63,218 GMC Sierra……….. …35,229 Chevy Silverado…….…29,088 Enduring pick up wow moment. The F Series what can you say, they rock. The love affair with pick ups is strengthening so far this year.
  • 7. ENTRY LUXURY           BMW 3 Series………9,855 M-B C Class……..…7,005 Audi A4………......…4,507 Infiniti G/Q50…......…2,297 Cadillac ATS…………2,163 Acura TL…………..…1,763 Lexus IS…….………..1,670 Lincoln MKZ………….1,133 Buick LaCrosse………..928 Cadillac CTS……….….702 The ATS and Q50 are disruptive, the TL and IS are trading paint The 3 Series is way ahead. LUXURY CUV/SUV              Lexus RX…………………5,831 Audi Q5……………………5,492 BMW X3………….….……4,665 M-B GLK…………..….……4,616 Acura RDX……………..….4,536 Acura MDX…….….…....…4,521 M-B M Class…………...….3,402 Cadillac SRX…… ....…..…2,730 BMW X5…………………..2,565 Lincoln MKX………..……..2,465 Infiniti JX35…………......…2,433 Buick Enclave…….…...…..2,361 BMW X1……………...……2,198 The Q5 in second, with persistent competition in the segment.
  • 8. PONY CARS    Mustang…………….4,571 Camaro……………..1,964 Challenger………….1,395 No change George Follmer (Mustang) way up front by a wide margin, then Mark Donahue in the Camaro, with Sam Posey for third. DID YOU KNOW?           SLS AMG……..…....….50 Lamborghini…..………..34 Maserati………..….….137 Ferrari………….….…..160 Panamera…..…….…..254 GT-R………………..…110 R8…………….……..….96 Bentley…………..…….101 Volt…………..….……..656 Leaf…………..…….….382
  • 9.  Subaru has the most significant increase (+21%) of the volume manufacturers; agreed they carry on their business adhere to a concise strategy, do not resort to aggressive incentives, probably make a ton of money, and fly under everyone’s radar.  The mainstream pundits are realising that picks ups are very popular in Canada…yes we told you so in January…The Love Affair Endures.  CPO sales although good, are impacted by the robustness of new vehicle programs.  Volvo is perplexing…have wonder what is going on.
  • 10. • Incredible third quarter, and ahead by 3% for the year…strong. • There is a shift away from mid size sedans to CUV’s and small CUV’s. • Honda and Toyota are firing on all cylinders and making their presence felt, especially to the Koreans. • Mercedes-Benz and BMW are “bumper to bumper” although they will never admit that they are competing for the top spot. • Fiat and Mini are behind, there are only so many folks that want to pay a premium. • Think about this Hyundai+Kia are catching up to GM (168K vs 180K). • Yes…Hyundai is ahead of Honda YTD (110K vs 108K). • Why is Mazda “blinking”? • Fascinating to see who will “double down” and who will “blink” in the last quarter. • Thank You