Our review of Canadian Sales for 2016.

1. by
Strada IQ
January 2017
CANADIAN SALES
2016

2. Epic
Take a look
2016 – 1.948 M
2015 – 1.899 M
2014 – 1.744 M
Literally breaking records
year after year.

3. Forget Cars
All the action is with trucks be
it utilities or pick ups.
The truck share of the
Canadian Market
2016 – 66%
2015 – 62%
2014 – 59%
Will it rise to 7 out of 10?
The love affair is enduring.

4. Luxury
Is it luxury or premium
economy?
Is it luxury cars, or premium
economy utilities?
Is it Boomers downsizing to
premium economy?
Is it Millennials upgrading to
premium economy?
We believe its Millennials!
MerBimAu (Mercedes-BMW-
Audi) is the big player with
premium economy utility
vehicles.

5. Money Tree
The “Money Tree” be it
finance, lease, incentives,
dealer rebates was very
active in 2016
In Canada the ever greening
money tree, with free flowing
money moves iron.
Breaks records too.

6. Who Is Ahead
Jaguar: + 134%
Volvo: + 28%
Land Rover: + 18%
Audi: + 14%
Porsche: + 10%
Ford: + 9%
BMW: + 8%
Subaru: + 7%
Honda: + 6%
Mercedes-Benz: + 6%
Kia: + 6%
Toyota: + 4%
Nissan: + 3%

7. Who Is Behind
VW: - 14%
FCA: - 5%
Acura: - 4%
Mazda: - 3%
The market is up by almost
3% for the year.
FCA is a surprise.

8. Technology
Would you move so much
iron without technology?
NO
Software here, algorithms
there, mobile devices all
over.
Let’s not forget data mining.
Manufacturers, dealers,
consumers all immersed and
empowered by technology.

9. • Jetta……………….20,954
• Toyota Camry……..15,683
• Ford Fusion… …..14,424
• Honda Accord.........13,857
• Chevy Malibu……..11,503
• Hyundai Sonata..…10,181
• Nissan Altima…..….7,753
• Chrysler 200…..…..6,919
The Jetta endures, Accord and Fusion are
trading paint. The Malibu has gained.
• Honda Civic……..64,552
• Hyundai Elantra…48,875
• Toyota Corolla…..45,626
• Mazda 3……........27,689
The Elantra at # 2 beating the Corolla.
The Civic is a given at # 1
Click on Corolla to see a review/photo gallery
All Figures from Automotive News
SOME NUMBERS
2016
Compact Mid Size Sedans

10. • Ford F Series….…..145,409
• Ram…………….……89,666
• GMC Sierra…..……..51,091
• Chevy Silverado……44,932
The F Series is on fire!
Click on F Series, Ram, Silverado to see a review/photo
gallery
• Toyota RAV4……….49,103
• Ford Escape……….46,661
• Honda CR-V……….44,789
• Hyundai Santa Fe…32,263
• Chevy Equinox….....19,197
• Chrysler Journey…..16,883
The RAV4 has displaced the Escape as
the segment leader.
SOME NUMBERS – 1
2016
CUV/SUV Pick Up

11. • Audi Q5……………………8,313
• Lexus RX…………………8,147
• Acura RDX………..…..….8,047
• M-B M Class………….…..7,281
• BMW X5…………………..6,942
• Acura MDX…….……....…5,425
• BMW X3………....…….…5,417
• BMW X1……………..……5,205
• M-B GLK…………....……4,774
• Infiniti QX60………......…4,238
• Buick Enclave……………3,632
• Lincoln MKX……………..3,551
• Range Rover Sport…..…3,151
• Cadillac SRX……........…2,315
Growing and very competitive segment.
• M-B C Class……..…9,954
• BMW 3 Series………7,452
• Audi A4………......…6,031
• Acura TLX.……….…4,137
• Lexus IS…….…..…..3,033
• Infiniti Q50………..…2,969
• Cadillac ATS……..…2,375
• Lincoln MKZ…….….1,120
• Cadillac CTS……….…880
The C Class leading with pressure on this
car segment.
Click on TLX-Q50-CTS to see a review/photo gallery
SOME NUMBERS – 2
2016
Entry Luxury Luxury SUV/CUV

12. • Lamborghini…...………..175
• Maserati………….….….678
• Ferrari…………...….…..216
• Panamera…..…….…….300
• GT-R…………………..…156
• R8………….…….…..…..158
• Rolls-Royce……………..86
• Bentley…………...…..….192
• Tesla ………..………..2,160
• Volt…………..…..…....3,469
• Leaf…………..….…….1,375
• Lexus NX…………….6,295
• M-B GLA…………….4,400
• Audi Q3……….……..3,860
• Porsche Macan……..2,800
• Cadillac XT5…………2,789
• Lincoln MKC…………2,618
• Jaguar F Pace……....1,289
• BMW X4………………1,236
The NX endures, watch the F Pace that is
now disrupting.
Click on NX and MKC to see a review/photo gallery
SOME NUMBERS – 3
2016
New Entrants Did You Know

13. MANUFACTURERS IN 2016
OUR THOUGHTS
• Audi: (+14%) Superior performance with sales of A3 and A4, new Q7
• Acura: (-4%) On the strength of the MDX – RDX
• BMW: (+9%) The X1 and X5 carry the day.
• FCA: (-5%) Sales reporting reality, at #2 in Canada
• Ford: (+9%) # 1 in 2016, powered by the F150
• GM: (+2%) # 3 in Canada, with Cadillac cars struggling
• Honda: (+6%) The Civic at # 1 holding, gains by CR-V and Ridgeline.

14. MANUFACTURERS IN 2016 - 1
OUR THOUGHTS
• Hyundai: (+2%) Tucson keeps them going ahead
• Infiniti: (+7%) Strong with QX30 - QX50 and QX60
• Jaguar: (+134%) The F Pace captured the imagination
• Kia: (+6%) The Sportage made all the difference
• Land Rover: (+18%) The Discovery Sport and Land Rover Sport
• Lexus: (+2%) The NX and RX hold the numbers
• Mazda: (-3%) The 3 takes a beating while the CX’s gain momentum

15. MANUFACTURERS IN 2016 - 2
OUR THOUGHTS
• Mercedes-Benz: (+6%) The # 1 in “premium economy”
• Mini: (-6%) Specialty cars are fickle, too many variations
• Mitsubishi: (+3%) The trucks save the day
• Nissan: (+3%) The Murano and Rogue did the heavy lifting
• Porsche: (+10%) The Macan drives the increase
• smart: (+162%) The slide stopped.
• Subaru: (+8%) The momentum endures, Crosstrak, Forrester, Outback, WRX

16. MANUFACTURERS IN 2016 - 3
OUR THOUGHTS
• Toyota: (+4%) Stays in the game with Highlander, RAV4, Prius
• Volkswagen: (-15%) The challenge continues
• Volvo: (+27%) On the strength of the XC90
• Sales in Canada were up almost 3% for the year.
• The model further migrated from ownership to mobility.
• Technology empowers everyone manufacturer-dealer-consumer.
• AN EPIC 2016.

17. OUR THOUGHTS
2016
• Almost 2 Million and another record year.
• Free flowing money, continues to power sales. Huge factor in the increase of consumer
credit.
• Ford what can you say about the F150…WOW.
• Utilities we all know the story, gaining more share.
• Huge numbers especially with Alberta in the doldrums.
• Mobility continues to be the Canadian model.
• 2016 was a delicate balancing act will it continue?
Thank You