企業創新程序的演進
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企業創新程序的演進

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Case Study: Royal Philips Electronics of the Netherlands

Case Study: Royal Philips Electronics of the Netherlands

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企業創新程序的演進 Presentation Transcript

  • 1. 企業創新程序的演進 Case Study: Royal Philips Electronics of the Netherlands 陳怡如、魯婉儀、陳鵬旭、郭恆佳 2009.09.22
  • 2. Royal Philips Electronics of the Netherlands
    • NYSE  US$  25.04
    • AEX  EUR 17.10
    • More than 60 Countries
    Facts & Figures
    • Founded in 1914
    • One of the world’s largest corporate research organizations
    • Over 1,800 professionals
    • 50 nationalities
    • Created over 130,000 patents (total R&D)
    • More than 1 patent is filed per scientist per year
    • Laboratories in North America, Europe and Asia
    • Annual research budget slightly less than 1% of Philips' annual sales
  • 3. 7 Approaches
    • Innovation:
      • Lead customer-driven
      • Customer-driven
      • Functionally specialized environment
      • Based on scientific research
      • Through business alliance
      • Through the Philips Incubator
      • Through Philips Corporate Venturing
  • 4. 7 Approaches
    • Lead customer-driven B-B
      • i.e. Telecom Industries (Philips Electronics & a telecom firm)
    • Customer-driven B-C
      • i.e. the mass (Apptech & Philips Divisions)
    • Functionally specialized environment
      • Relatively mature
  • 5. If You Only Do Exactly What Your Customers Wants, You Never Go Beyond That. (Christensen, 2000)
  • 6. 7 Approaches
    • Based on scientific research
      • Philips Research: slightly less than 1% of Philips Electronics’ annual sale
      • Apptech: NOT funded from research side
    • Through the Philips Incubator
      • Target: technologies NOT in the scope of existing market
      • Philips Technology Incubator: identify and assist
  • 7. 7 Approaches
    • Through business alliance
    • Through Philips Corporate Venturing
      • Radar
      • Minority equity stakes
    IKEA showrooms now boast real consumer electronics in their try-out living corners, kitchens and bedrooms. Provided by Philips , of course
  • 8. 7 Approaches No. Approaches toward Innovation Driving Forces / Key factors
      • 1
      • Lead customer-driven innovation
    Market
      • 2
      • Customer-driven innovation
      • 3
      • Innovation in functionally specialized environment
      • 4
      • Innovation through the Philips Incubator
    Technology
      • 5
      • Innovation based on scientific research
      • 6
      • Innovation through business alliance
    Network
      • 7
      • Innovation Through Philips Corporate Venturing
  • 9. The Role of Apptech
      • Apply , rather than Develop new technology
      • Buffer between the Business unit and the Research side (intra-firm)
      • Manage the process
  • 10. Elements of the innovative network
    • comprised of……
      • Startup organizations
      • Venture capital firms
      • Service industry
      • Multinational corporations
      • Small and medium enterprises
      • Research institutes
      • Universities
  • 11. Self-Organizing Networks
    • The Unit of Innovator
      • Firm, firm, and firm…..
      • Governments
      • Universities
    • Together!
      • Heterogeneous network of aligned interests, including people, organizations and standards
  • 12. Adaptive Network Strategies
    • Patterns of Innovation
      • By the degree in changes
        • Normal
        • Transition
        • Transformation
  • 13. Adaptive Network Strategies
    • Pattern Changes
      • Indicators
        • Technical Community
        • Invaders
        • New Technology
        • Climate
  • 14. How “Adaptive” it is
    • Successful Strategies
      • Fit
      • Position
    • So what are the strategies ?
      • Communicative linkage
      • Effective network
  • 15. The “ Real ” Question lies in…
    • Metaphor
    • a Terminological Question?
      • Invisible hand
      • Rugged individuals
    • an Epistemological Question, probably
      • Determine what we could/could not see
  • 16. The End