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企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
企業創新程序的演進
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企業創新程序的演進

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Case Study: Royal Philips Electronics of the Netherlands

Case Study: Royal Philips Electronics of the Netherlands

Published in: Business, Technology
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  • 1. 企業創新程序的演進 Case Study: Royal Philips Electronics of the Netherlands 陳怡如、魯婉儀、陳鵬旭、郭恆佳 2009.09.22
  • 2. Royal Philips Electronics of the Netherlands <ul><li>NYSE  US$  25.04 </li></ul><ul><li>AEX  EUR 17.10 </li></ul><ul><li>More than 60 Countries </li></ul>Facts &amp; Figures <ul><li>Founded in 1914 </li></ul><ul><li>One of the world’s largest corporate research organizations </li></ul><ul><li>Over 1,800 professionals </li></ul><ul><li>50 nationalities </li></ul><ul><li>Created over 130,000 patents (total R&amp;D) </li></ul><ul><li>More than 1 patent is filed per scientist per year </li></ul><ul><li>Laboratories in North America, Europe and Asia </li></ul><ul><li>Annual research budget slightly less than 1% of Philips&apos; annual sales </li></ul>
  • 3. 7 Approaches <ul><li>Innovation: </li></ul><ul><ul><li>Lead customer-driven </li></ul></ul><ul><ul><li>Customer-driven </li></ul></ul><ul><ul><li>Functionally specialized environment </li></ul></ul><ul><ul><li>Based on scientific research </li></ul></ul><ul><ul><li>Through business alliance </li></ul></ul><ul><ul><li>Through the Philips Incubator </li></ul></ul><ul><ul><li>Through Philips Corporate Venturing </li></ul></ul>
  • 4. 7 Approaches <ul><li>Lead customer-driven B-B </li></ul><ul><ul><li>i.e. Telecom Industries (Philips Electronics &amp; a telecom firm) </li></ul></ul><ul><li>Customer-driven B-C </li></ul><ul><ul><li>i.e. the mass (Apptech &amp; Philips Divisions) </li></ul></ul><ul><li>Functionally specialized environment </li></ul><ul><ul><li>Relatively mature </li></ul></ul>
  • 5. If You Only Do Exactly What Your Customers Wants, You Never Go Beyond That. (Christensen, 2000)
  • 6. 7 Approaches <ul><li>Based on scientific research </li></ul><ul><ul><li>Philips Research: slightly less than 1% of Philips Electronics’ annual sale </li></ul></ul><ul><ul><li>Apptech: NOT funded from research side </li></ul></ul><ul><li>Through the Philips Incubator </li></ul><ul><ul><li>Target: technologies NOT in the scope of existing market </li></ul></ul><ul><ul><li>Philips Technology Incubator: identify and assist </li></ul></ul>
  • 7. 7 Approaches <ul><li>Through business alliance </li></ul><ul><li>Through Philips Corporate Venturing </li></ul><ul><ul><li>Radar </li></ul></ul><ul><ul><li>Minority equity stakes </li></ul></ul>IKEA showrooms now boast real consumer electronics in their try-out living corners, kitchens and bedrooms. Provided by Philips , of course
  • 8. 7 Approaches No. Approaches toward Innovation Driving Forces / Key factors <ul><ul><li>1 </li></ul></ul><ul><ul><li>Lead customer-driven innovation </li></ul></ul>Market <ul><ul><li>2 </li></ul></ul><ul><ul><li>Customer-driven innovation </li></ul></ul><ul><ul><li>3 </li></ul></ul><ul><ul><li>Innovation in functionally specialized environment </li></ul></ul><ul><ul><li>4 </li></ul></ul><ul><ul><li>Innovation through the Philips Incubator </li></ul></ul>Technology <ul><ul><li>5 </li></ul></ul><ul><ul><li>Innovation based on scientific research </li></ul></ul><ul><ul><li>6 </li></ul></ul><ul><ul><li>Innovation through business alliance </li></ul></ul>Network <ul><ul><li>7 </li></ul></ul><ul><ul><li>Innovation Through Philips Corporate Venturing </li></ul></ul>
  • 9. The Role of Apptech <ul><ul><li>Apply , rather than Develop new technology </li></ul></ul><ul><ul><li>Buffer between the Business unit and the Research side (intra-firm) </li></ul></ul><ul><ul><li>Manage the process </li></ul></ul>
  • 10. Elements of the innovative network <ul><li>comprised of…… </li></ul><ul><ul><li>Startup organizations </li></ul></ul><ul><ul><li>Venture capital firms </li></ul></ul><ul><ul><li>Service industry </li></ul></ul><ul><ul><li>Multinational corporations </li></ul></ul><ul><ul><li>Small and medium enterprises </li></ul></ul><ul><ul><li>Research institutes </li></ul></ul><ul><ul><li>Universities </li></ul></ul>
  • 11. Self-Organizing Networks <ul><li>The Unit of Innovator </li></ul><ul><ul><li>Firm, firm, and firm….. </li></ul></ul><ul><ul><li>Governments </li></ul></ul><ul><ul><li>Universities </li></ul></ul><ul><li>Together! </li></ul><ul><ul><li>Heterogeneous network of aligned interests, including people, organizations and standards </li></ul></ul>
  • 12. Adaptive Network Strategies <ul><li>Patterns of Innovation </li></ul><ul><ul><li>By the degree in changes </li></ul></ul><ul><ul><ul><li>Normal </li></ul></ul></ul><ul><ul><ul><li>Transition </li></ul></ul></ul><ul><ul><ul><li>Transformation </li></ul></ul></ul>
  • 13. Adaptive Network Strategies <ul><li>Pattern Changes </li></ul><ul><ul><li>Indicators </li></ul></ul><ul><ul><ul><li>Technical Community </li></ul></ul></ul><ul><ul><ul><li>Invaders </li></ul></ul></ul><ul><ul><ul><li>New Technology </li></ul></ul></ul><ul><ul><ul><li>Climate </li></ul></ul></ul>
  • 14. How “Adaptive” it is <ul><li>Successful Strategies </li></ul><ul><ul><li>Fit </li></ul></ul><ul><ul><li>Position </li></ul></ul><ul><li>So what are the strategies ? </li></ul><ul><ul><li>Communicative linkage </li></ul></ul><ul><ul><li>Effective network </li></ul></ul>
  • 15. The “ Real ” Question lies in… <ul><li>Metaphor </li></ul><ul><li>a Terminological Question? </li></ul><ul><ul><li>Invisible hand </li></ul></ul><ul><ul><li>Rugged individuals </li></ul></ul><ul><li>an Epistemological Question, probably </li></ul><ul><ul><li>Determine what we could/could not see </li></ul></ul>
  • 16. The End

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