On demand marketing tonse telecom jul2013

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Get a Marketing Team working for you On-Demand, Social Media Marketing, Marketing Collateral, Messaging, Graphics, Whitepaper, positioning paper for Tech Start-ups. Zero overheads, Resources belong to you - for 3 months to Year, Pay-by-month. Get blogs, articles, info-graphics, presentations, wall charts made to suit your product, service. Technology companies across the world - big and small continue to use our services - for lead generation, lead assessment, . Ideal for tech / non-tech firms in mobile, cloud, enterprise, apps, hardware businesses in telecom, mobile, cable and satellite, enterprise segments. We build entire marketing communications from conceptualization to full-year marketing blueprint to execution. Staffed with marketing experts from industry with 20+ years global tech marketing experience. Fast turn around times. www.tonsetelecom.com for more!

Published in: Technology, Business

On demand marketing tonse telecom jul2013

  1. 1. On Demand Marketing Services
  2. 2. About Us Tonse Telecom is India’s leading telecom research, strategy consulting, advisory and marketing services firm.
  3. 3. ON DEMAND MARKETING WHY IT WORKS No overheads Start and stop on-demand Comparable or better than in-house Get domain experts + designers
  4. 4. OUR SERVICES LEAD GENERATION/ LEAD ASSESSMENT MAILERS/ NEWSLETTERS BLOGS/SOCIAL MEDIA CONTENT WEBINARS/ VIRTUAL PANELS/ BRANDING WHITE PAPER/ POSITIONING DOCUMENT
  5. 5. Our Work Mobile Website Builder Product Firm Mobile Site Builder Product • Successfully Transitioned B2C product to B2B (Telco) Segment • Established Beta sites with 2 Telcos, Defined Revenue Model, Successfully • Launched with Incumbent Telco • Defined Reseller, Distribution Strategy • Positioned Product Variant as Landing Page Solution with CDMA player
  6. 6. Our Work Industry Forums Wi-Fi Alliance Developed a Positioning paper for Wi-Fi Alliance in India Introduced the forum via road shows Authored additional 2-part series of Wi-Fi market in India WiMAX Forum Developed messaging for Indian telco Regulator interface Helped develop WiMAX ecosystem in India
  7. 7. Our Work Global Telecom Publishing Giant • Webinars, Events Moderated Webinar for Sponsoring Vendors • Integrated Policy and Control for 3G /4G n/w • Out-bound Spam Management for 3G n/w • Smart-phones led Data boom • Developed Event theme, Press media Meet Cloud based Unified Communications provider In-Bound Lead Assessment • Thousands of In-Bound Leads via Banner Ads • Configurable Filters to Categorize Leads • Leads Allocated to Global Sales team • Life-cycle Management of Leads • Tools: Marketo, Linked In, Inside View • Successful off-shore Marketing Support model
  8. 8. Tier 1 Global Telecom Billing Firm Our Work • • • • • • Marketing Support for Asia Pac Region Built CxO Cable & Satellite Carrier DB Developed Messaging for Solution launch Organized Product Launch + Media Interface Delivered Back-office Marketing Support Developed Market Positioning Paper MVNO Campaign for LTE Signaling Vendor • • • • • • MVNO DB build-out Developed Messaging + Graphics Developed Mailer + Branding Launched Webinar with 100+ Attendees Developed Whitepaper Perfect Market Positioning
  9. 9. Contemporary marketing tools for lead generation + assessment Custom Newsletters Creative mailers that will haunt competition
  10. 10. Internal + External branding + Signage that leave an impression Webinars that drive the message home Info-graphics that become wall hangers
  11. 11. Market Entry PRODUCT / COMPANY LAUNCH MEDIA PRESENCE PRESS / MEDIA / ONLINE TRACKING BUZZ / USER GROUP / COMMUNITY BUILDING TWITTER, SOCIAL NETWORK SUPPORT WITH VIDEOS
  12. 12. Business Model for Marketing Services
  13. 13. Partial List of Clients
  14. 14. Sridhar Pai +91 99800 36371 #63, II FLoor, 14th Cross, 9th Main, Indiranagar, 2nd Stage Bangalore, India 560038 www.tonsetelecom.com arunsb(at)tonsetelecom.com stpai(at)tonsetelecom.com http://www.linkedin.com/company/tonse-telecom tonsepai @tonse_pai

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