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  • 1. Evaluate  your  use  of  new  media   technologies  in  research  and   planning,  construc8on  and   evalua8on.   TowerHouse  Produc8ons  
  • 2. What  is  ‘new’  media  technology?   Up  un8l  the  1980’s,  media  relied  upon   what  we  would  now  consider  ‘old’   media  forms    ie  not  digital.   The  prin8ng  press  was  also  a  key   part  of  the  produc8on  of  media   products.  It  had  nowhere  near  the   edi8ng  capabili8es  of  modern   technologies.    
  • 3. How  can  we  define  ‘new’  media   technology?  1)  ‘new’  media  technology  is  digital.  This  provides  it  with  an  interac8ve   and  collabora8ve  nature,  par8cularly  because  of  the  internet.  2)  It  is  also  global.  This  relates  to  the  ways  audiences  can  interact  can   interact  but  also  has  an  impact  on  film  industries  as  the  poten8al   audience  is  even  wider.  3)  It  has  also  changed  ideas  about  ownership.  Audiences  have          become  producers  and  there  are  no  longer  clear  boundaries.      4)  It  is  also  controversial.  This  relates  to  the  theory  of  W.Russell  Neuman  (1991)  who  suggests  that  whilst  the  “new  media”  have  technical  capabili8es  to  pull  in  one  direc8on,  economic  and  social  forces  pull  back  in  the  opposite  direc8on.    
  • 4. New  media  technology  in…   Research  and  Planning  
  • 5. Use  of  the  internet  Advantages  of  using  search  engines:  -­‐  The  informa8on  is  easily  accessible    -­‐  There  is  an  extensive  amount  of  research  available  e.g.  sites   like  IMDB  -­‐  Use  of  filters  can  make  searching  for  specific  informa8on  easier  -­‐  All  informa8on  free  and  simple  to  access,  usually  just  a  few   clicks  and  a  li[le  amount  of  typing.  -­‐  Useful  links  can  direct  you  to  other  relevant  sites  
  • 6. Easy  Access   We  can  easily  search  for  films   relevant  to  our  genre  and   view  trailers  for  films  that  will   help  us  with  our  genre  codes   and  conven8ons  and   establishing  a  sense  of  non-­‐ chronological  narra8ve.  Sites  such  as  IMDB  allow  us  to  easily  access  useful  informa8on  and  stats  along  with  links  to  films  closely  linked  to  our  genre.  
  • 7. Useful  Sites  Sites  such  as  Wikipedia  can  be  useful  in  a  sense  that  they  provide  a  good  basis  of  informa8on  from  a  variety  of  different  sources,  yet  these  sources  are  no  always  completely  reliable.  IMDB  can  also  provide  important  stats.  By  looking  at  how  popular  a  film  in  our  genre  is,  we  can  look  at  techniques  used  to  make  that  film  successful  and  apply  it  to  our  trailers.  Popular  search  engines  such  as  Google  can  also  provide  a  good  basis  to  look  for  film  stats  that  indicate  popularity  and  a  good  use  of  media  techniques.  
  • 8. Double  Checking   By  looking  at  host  sites  of  media   products  such  as  trailers  e.g.   YouTube  and  comparing  it  to  the   official  site,  we  can  see  if  our   research  is  official  and  reliable  for   reference.  YouTube   Official  produc1on   company  website  
  • 9. Checking  Sources   Websites  such  as  IMDB   allow  us  to  check  how   reliable  this  research  is  as   the  sources  are  supplied.   E.g.  sources  for  ar8cles       We  can  see  from  the   website  that  there  is  a   mixture  of  sources  such   as  the  Guardian   (rela8vely  trustworthy,   regulated  site)  and   ‘’   (poten8ally  unregulated).  
  • 10. Following  Links   When  searching  for   images  of  the  film  ‘The   Hurt  Locker’,  we  came   across  films  that  are  in   a  different  genre  e.g.   ‘Django  Unchained’,  but   also  deal  with  conflict.     Branched  out  our   research  in  unexpected   ways.  
  • 11. Following  Links  When  searching  for  general  psychological  thrillers  and  war  films  related  to  our  chosen  genre,  we  came  across  a  link  to  a  page  displaying  the  ‘Top  100  war  films’.  This  turned  out  to  be  useful  when  we  wanted  to  collect  data  and  examples  from  a  variety  of  different  references.  
  • 12. Thoughts  Around  New  Media  #1  SEEMS  GREAT!    Clearly  seems  to  make  life  much  easier    Biggest  obvious  benefit  is  the  sharing  capacity  –  we  could  access  informa8on  on  anything  from  anywhere    The  fact  this  info  was  free  was  also  a  huge  advantage    We  were  able  to  access  from  home,  from  school,  on  the  go.    HOWEVER    At  8mes  we  were  overwhelmed  with  the  volume  –  new  media  technology  has  no  in-­‐built  quality  control  and  this  can  be  an  issue    There  has  to  be  a  lot  of  trust  –  we  did  not  always  know  whether  to  trust  our  sources  –  new  media  is  not  easy  to  regulate  in  the  way  old  media  was.    
  • 13. Sourcing  Music  The  pressure  to  create  our  own  soundtrack  was  key.  We  wanted  to  mix  this  from  copyright  free  tracks  and  found  many  many  sources  on  the  internet  e.g.   Music  is  easy  to  find  and     categorised  well.  Also  the   website  has  been  re-­‐ designed  to  make  it  easier   to  navigate.       However,  sheer  volume   available  can  be   overwhelming.  
  • 14. Using  Blogger  for  Research  /  Planning  Useful  for  keeping  our  research  and  planning  ac8vi8es  in  one  easily  accessible  place  which  could  be  looked  at  at  school  and  at  home.    Posts  ordered  chronologically  and  stored  in  a  logical  order  using  useful  post  8tles.    Makes  it  easy  to  keep  track  and  look  back  on  work  
  • 15. Keeping  copies  of  work   Made  sharing  work  easy  as   we  could  look  at  each   other’s  posts.     Also  able  to  keep  digital   copies  of  all  the  paperwork   we  produced  for  our   coursework.  
  • 16. Different  media  formats   We  were  able  to   embed  video,  use   hyperlinks,  upload   text  and  images,  so   we  had  a  wide  variety   of  formats  available   for  presen8ng  our   work.  
  • 17. Combining  Image  and  Text  •  Being  able  to  upload   pictures  on  to  the  blog   meant  that  we  could  go   back  and  look  at  these   images  at  any  given  point   in  8me.  •  It  also  allowed  us  to  look   at  comments  that  were   specific  to  an  image  or  a   gallery  of  images  to  help   us  choose  the  right  one   out  of  a  selec8on  or  in   how  to  change  an  image.  
  • 18. The  use  of  a  label  filter  •  This  allowed  us  to   choose  whether  we   wanted  to  see   everyones  work  or  just   our  own.  •  Also  meant  that  we   could  search  for  a   specific  piece  of  work.  
  • 19. AnimaVc   We  were  able  to  use  Final   Cut  to  make  an  anima8c   from  our  storyboard.     We  first  drew  the  pictures   on  post-­‐its,  then  took   photos  of  these  so  we   could  make  an  animated   version.     This  helped  us  move   images  around  easily,   experiment  with  the  order   and  8ming  and  add   music  /  voiceover.  
  • 20. Thoughts  Around  New  Media  #2  SEEMS  GREAT!    • Blogging  seems  a  natural  way  to  store  this  kind    of  work  • Being  able  to  work  remotely  was  the  key  benefit  • Also  being  able  to  look  at  other  similar  blogs  from  the  past  –  we  felt  one  step  ahead  in  the  process  because  of  this    HOWEVER    At  8mes  we  found  ourselves  reverVng  back  to  ‘old’  media  –  drawn  sketches,  wri8ng  to-­‐do  lists,  torn  out  illustra8ons  from  magazines  –  throughout  the  whole  process  we  had  a  folder  of  ‘old  media’  work  that  we  referred  to  regularly  and  at  8mes  felt  more  comfortable  using.  Some8mes    these  ways  seem  quicker  and  easier  or  just  make  you  think  in  a  different  way.  We  found  hand  drawn  sketches  par8cularly  useful.    
  • 21. New  media  technology  in…   ConstrucVon  
  • 22. Photoshop  
  • 23. ManipulaVng  Images  •  JPEGS  taken  from  HD  card  and  imported  into     Photoshop    •  Lassoo  tool  used  to  extract  images  from  backgrounds    •  Use  of  zoom  to  smooth  extrac8on  using  rubber  and   blur  tools  •  Use  of  clone  stamp  to  replace  missing  pixels  
  • 24. ManipulaVng  Images  •  Reduced  opacity  of  background  to  allow  main  image  to  stand  out.  •  Created  smoke  effect  to  convey  sense  of  a  ba[le  happening  in  distance.    
  • 25. Layering  Images  •  For  complex  projects,  layers  essen8al  as  then  each  separate  element  can  be  edited   separately  without  effec8ng  whole.    •  For  e.g.  magazine  cover,  there  were  many  layers  so  labelling  them  was  important   for  efficiency.      
  • 26. ManipulaVng  Photos  •  Photoshop  allowed  us  to  sharpen  certain  images  when  we  zoomed  in  making  the   overall  image  more  vivid.  •  We  were  also  able  to  resize  images  to  make  them  fit  our  print  product.  For  example  the   picture  of  our  characters  was  stretched  a  li[le  bit  almost  making  our  characters  look   taller  than  they  really  are.    
  • 27. Adding  Effects  •  Can  be  added  to  images  and  text.  •  Here  is  the  layer  code  for  the  masthead  which  has  a  number  of  effects   added.  
  • 28. Adding  Shapes   •  Photoshop  allowed  us  to  add  in  shapes  that  split   up  our  images,    making  them  more  graphic  in  style.   •  This  can  be  seen  predominantly  in  our  magazine   where  we  have  experimented  with  using  different   shapes  in  different  colours.   •  Some  of  these  are  lek  as  filled  in  shapes   •  With  others  the  opacity  is  reduced     •  The  smudge  and  blur  tools  have  been  used  to  add   a  ‘torn’  effect.  
  • 29. Disadvantages  of  Photoshop  •  Has  a  wide  range  of  pre-­‐ packaged  tools  and  effects,  but   we  are  s8ll  not  en8rely  happy   with  our  8tle  font.  In  the  ideal   world,  we  would  create  exactly   the  font  we  want.  •  Can  be  awkward  and  8me-­‐ consuming  –  image  extrac8on,   for  example,  takes  a  very  long   8me  to  do  properly.  •  Working  with  layers  can  be   confusing  as  we  had  to  re-­‐order   them  several  8mes  as  we   con8nued  working.  
  • 30. Final  Cut  Express  
  • 31. Trimming,  ordering  and  layering  •  We  were  able  to  cut  and  trim  our  clips,  without  the  risk  of  losing  any  data  if  we   disliked  the  cut  as  the  changes  made  are  reversible  using  the  undo  bu[on.  •  We  were  able  to  change  the  order  of  shots  or  music  with  ease  as  all  changes   were  not  permanent  and  it  was  easy  make  many  different  versions  of  our   piece.  •  We  are  able  to  layer  shots  or   music  to  create  complex   sequences  that  either  fade  in   or  out  without  having  to  use   fade  to  black  to  transfer.  
  • 32. Ability  to  return  to  original  source   material  •  Using  Final  Cut  Express  we  were   able  to  keep  all  the  original  filmed   clips  that  were  taken  so  if  we  ever   had  to  revert  back  to  a  scene  that   we  needed  to  completely  recut,  or   use  a  different  sec8on  from  a  scene   the  files  were  always  available.  •  This  means  that  Final  Cut  Express  is   very  user  friendly  and  any  mistakes   can  be  undone  because  you  can   revert  back  to  the  original  raw  file.  
  • 33. Merging  different  versions  •  Final  Cut  Express  allows   different  people  to  work   on  different  sec8ons  of  the   film  on  different   computers  and  then  later   merge  them  together  by   impor8ng  one  file  into  the   other.  This  meant  we  were   able  to  work  on  several   different  compe8ng   versions  at  the  same  8me,   which  was  a  be[er  use  of   8me  and  manpower.  
  • 34. Use  of  pre-­‐packaged  tools  •  Final  Cut  Express  came  with  many  tools  that  we  were  able  to  use.    •  One  of  these  is  the  fade  to  black  tool  which  allowed  us  to  transfer  from  one  scene  to   another  without  the  join  feeling  sharp  or  choppy  but  looking  smooth  and  fluid.  
  • 35. ManipulaVon  of  sound  •  We  were  able  to  cut  and  re-­‐order  any  sound  files  in  Final  Cut  Express    •  We  were  also  able  to  layer  sound,  adjust  volume  and  add  audio  effects.  
  • 36. ManipulaVon  of  sound   This  shows   the  many   layers  of   sound  that   we  built  up   for  our  piece   to  create  the   overall   soundscape   /  effect  We  are  beginning  to  merge  two  tracks  here  
  • 37. TransiVons   Here  you  can  see  that  we   made  a  lot  of  use  of   transi8ons  to  smooth  the   trailer  and  in  par8cular   the  audio.     Adding  a  fade  in  to  the   audio  helps  smooth  out   difference  in  background   camera  sounds.  
  • 38. LiveType  commentary   We  were  able  to  use   the  LiveType  text   func8on  to  make   notes  to  ourselves  on   the  project.     We  were  also  able  to   get  feedback  from   other  people  this   way.  
  • 39. Ability  to  lock  tracks   As  we  reached   the  end  of  the   project,  it  was   useful  to  lock   tracks.     This  meant  the   basis  of  our  work   was  held  in  place   as  we   experimented   with  small   changes  and   addi8ons.  
  • 40. Problems  with  Final  Cut  Express  •  Can  take  a  long  8me  to  learn  where  all  the   tools  are  and  how  to  use  them  efficiently  •  Requires  some  exper8se  to  know  how  to  edit   properly  (i.e.  no  hints  on  how  to  use  tools)  •  Can  be  very  8me  consuming  to  get  a  good   product  
  • 41. Thoughts  around  New  Media  #3  SOUNDS  GREAT!  •  For  our  generaVon  it  is  quite  hard  to  imagine  edi8ng  in  any  other  way,  par8cularly  film,  so   some8mes  it  is  hard  for  us  to  appreciate  the  advantages  as  we  take  them  so  much  for   granted.  •  The  ability  to  manipulate  and  copy  material  without  permanently  changing  the  source   footage  has  to  be  the  key  benefit  as  it  allows  for  so  much  experimentaVon.    HOWEVER  •  At  8mes  it  was  frustraVng  not  to  be  able  to  access  the  packages  from  home  –  they  are   expensive  and  we  do  not  have  them.  •  This  must  be  the  case  for  a  lot  of  people,  so  maybe  new  media  is  not  as  wide  spread  as  you   might  think  from  looking  at  text  books  and  ar8cles.  •  We  got  caught  some8mes  between  what  we  wanted  to  create  and  what  we  knew  Photoshop   would  let  us  create.  Of  course,  competence  is  part  of  this  but  we  are  wondering  whether   new  media  technology  is  less  creaVve  than  old  media  in  some  ways  –  or  just  crea8ve  in  a   different  way?  •  We  think  we  would  have  to  be  really  expert  to  be  able  to  debate  this  point  fully  which  shows   that  new  media  is  as  hierarchical  as  old  media  in  some  ways  –  you  have  to  be  good  at  it.    
  • 42. New  Media  Technology  in…   EvaluaVon  
  • 43. Blogger  
  • 44. Use  of  Slide  Show  Technology   We  used  PowerPoint  to   evaluate  the  use  of  new   media  technology  because   we  wanted  to  support  our   ideas  with  a  lot  of  images   and  slideshows  are  based   around  images  rather  than   text.    We  were  able  to  add  brief  comments  to  the  images  to  explain  the  value  and  use  of  new  media  technology  to  us.  We  were  also  able    to  work  easily  as  a  pair,  creaVng  separate  slides  and  then  merging  them  and  correcVng  and  extending  what  the  other  had  produced.  
  • 45. MulVmedia  PresentaVon   We  decided  to   present  our   audience   feedback   evalua8on  as  a   discussion  as  we   felt  this  was  an   area  where  there   could  be   opposing  views  so   debate  would  be   interes8ng.  We   uploaded  the  To  make  it  easier  for  a  reader  to  have  a  quick  overview  of   presenta8on  to  our  discussion,  we  added  in  cap8ons  explaining  the  main   Blogger.  points  being  made.  We  also  added  images  to  back  up  these  points,  making  this  a  mul8media  presenta8on  that  can  be  watched  in  a  variety  of  ways.  
  • 46. MulVmedia  PresentaVon  2   To  comment  on  how  the   different  products   worked  together,  we   made  a  DVD  extra  in  the   style  of  a  YouTube   tutorial,  explaining  how   to  run  a  promo8onal   campaign  effec8vely.  This  again  uses  the  mul8media  poten8al  of  digital  technology  and  allows  us  to  incorporate  sound,  image  and  video  with  various  effects  to  make  our  points  clear.  
  • 47. Contact  Sheet  with  Notes   This  is  an  example  of  a  contact   sheet  –  a  series  of  images   which  we  used  to  illustrate   decisions  we  had  made   because  of  form  and  genre   conven8ons  while  making  our   products.     This  was  a  visual  way  of   showing  our  decisions    and  we   were  able  to  upload  these  to   blogger  and  annotate  our   choices  beneath.    Again,  the   mul8media  format  worked   well  to  make  our  points  clear   and  easy  to  read.  
  • 48. Ability  to  Receive  Comments  •  All  evalua8on  work  is   online  so  anyone  with   access  to  the  internet   can  see  it.  •  Everyone  can  leave   feedback  at  any  8me  •  This  allows  us  to  receive   feedback  from  people   and  also  converse  with   them  on  how  to  improve   using  the  reply  bu[on.  
  • 49. Availability  to  others  •  Comments  which  were   unhelpful  were  also  posted.  •  The  only  way  to  stop  this  is  to   limit  who  can  comment  •  This  reduces  the  feedback   opportuni8es  available  to   readers.  
  • 50. Thoughts  around  New  Media  #4  IT’S  GREAT!    • The  capacity  to  present  work  in  different  mulVmedia  formats  is  obviously  very  valuable  and  allowed  us  to  be  quite  creaVve  with  our  evalua8ons.  • Has  all  the  advantages  described  in  the  planning  and  research  process    HOWEVER    • Not  always  a  feeling  of  control  –  we  found  our  presenta8on  was  not  as  good  quality  once  uploaded  to  Slideshare;  we  had  to  reduce  the  quality  of  filmed  presenta8ons  to  comply  with  Blogger  maximum  upload  limits;  we  had  to  buy  extra  space  for  our  picture  uploads.  Our  blog  was  removed  once  in  error.  You  are  hostage  to  the  hosVng  sites’  policies  and  regula8ons.  • Raises  issues  about  ownership  –  there  is  an  accepted  opinion  that  new  media  gives  more  ownership  to  audience  –  but  this  is  limited  by  the  major  players  hos8ng  that  work  and  their  ways  of  working.