Evaluate your use of new media technologies in research and planning, construc8on and evalua8on
What is ‘new’ media technology? Un#l 80s media technology relied upon print and analogue broadcast models
Deﬁni8ons • It is digital, and therefore interac8ve and collabora8ve • It defeats 8me and space (Will Wright, creator of “The Sims” • It is global – creates a small world with a uniﬁed culture • It changes ideas around ownership – higher audience par#cipa#on, interac#on and produc#on – rise of the ‘prosumer’ • It is controversial – Neuman (1991) suggests new media may push us in one direc#on but socio-‐economic forces pull us back in the other e.g internet distribu#on is on rise but not everyone has access to this technology
Value of New Media Technology For… Research and Planning interac 8v e
Use of Internet
Use of search engines Advantages of using search engines: -‐ Easily accessible informa#on -‐ Huge volume of research material available -‐ Use of ﬁlters such as ‘ﬁnd like’ to make search more reﬁned -‐ All informa#on free -‐ Useful links to other relevant informa#on NEW MEDIA IS GLOBAL AND COLLABORATIVE
Ease of Access to Informa8on / texts • Able to research successful ﬁlms similar to our genre. By using the internet to watch trailers of ﬁlms of our genre, that we are familiar with. We watched the trailer for The Exorcist which we found on YouTube. • Able to analyze diﬀerent code and conven#ons of trailers in order for us to establish signs to tell the audience that it is a trailer, the message or parts of the storyline that it revealed and how it created a sense of narra#ve.
Ease of Access to Informa8on / texts Able to ﬁnd useful sta#s#cs on e.g. Wikipedia about our genre. Also had links to other referenced sites, which gave us ini#al ideas about the types of ﬁlms to base our research on. Simply by using the popular search engine ‘Google’ to search our genre, which made a quick start to our research. ISSUES AROUND OWNERSHIP – WHO DO OUR RESEARCH TEXTS BELONG TO? PRODUCER? US FOR OUR OWN USE?
Ability to cross-‐check informa8on To make sure the trailer was oﬃcial, we were able to cross-‐ check with the oﬃcial site dedicated to the ﬁlm. Unlikely to be oﬃcial NEW MEDIA IS CONTRAVERSIAL NOT EVERYONE TRUSTS WIKI CULTURE
Checking Research We are able to ﬁnd what informa#on is reliable, from looking at the source site.
Finding unexpected informa8on Using search engine, and ﬁlters to ﬁnd what we want Large quan##es of informa#on when looking for something PECTED UNEX RE! T IVE IN AWA LA BORA RS ARE E COL BORATO A CAN B COLLA MEDI OT ALL NEW S – N WAYWe were able to ﬁnd other informa#on that we went looking for.
Finding unexpected informa8on We can’t remember what we were actually looking for when we found this: But it inspired our produc#on ident.
Finding Music One of the most important things for our trailer was the music. Most of the music we looked at for inspira#on was copyrighted. We decided to mix tracks from freeplaymusic. Advantages Disadvantages Free Not exactly what we wanted Wide range of music Too much choice Useful ﬁlters Didn’t know when to stop looking
Finding Trailers Trailers were easy and free to ﬁnd thanks to YouTube. Large selec#on, can cause downfalls – not always easy to tell which is the ‘oﬃcial’ trailer and which is fan made Pre internet, trailer-‐based research would have been diﬃcult and costly NEW MEDIA IS DIGITAL AND CHANGES OWNERSHIP BOUNDARIES
Problems with Internet Use Disadvantages -‐ At #mes too much informa#on -‐ Diﬃcult to check accuracy -‐ Not always relevant -‐ Can become repe##ve – most people will choose from ﬁrst page of results Most people likely to choose this op#on as star#ng point DOES EASY ACCESSIBILITY DESTROY ORIGINALITY?
Use of Social Media
Imagined use of social media as part of promo8onal campaign Most ﬁlms have oﬃcial Facebook pages. We would have created a Facebook page for our ﬁlm to help promote it. A Facebook page it also a really good way of ge`ng feedback from your audience. Photographs and posters would have been available to view on our ﬁlms Facebook page. Informa#on about sequel. We may not have had a sequel but we would have had informa#on about our ﬁlm and the characters. Pos#ng regular comments and pictures remind people of your ﬁlm, either ge`ng them excited for the release or ge`ng them excited about the ﬁlm again pushing them into buying merchandise.
Imagined use of social media as part of promo8onal campaign Trailers used to be considered the only and best way of adver#sing ﬁlms. However the introduc#on of social networking sites mean that the adver#sing of ﬁlms can get to the audience by just being on these sites. People who follow these pages get updates about many aspects about the Best thing about adver#sing on a social ﬁlm. networking site = speed in which Similarity between Twicer and informa#on can be given out. As soon as a Facebook is that they are both sites page is made it can be seen. that allow audience to feedback quick and easily. Our imagined Twicer page would post informa#on on the character revealing secrets licle by licle to get people interested NEW MEDIA BRINGS AUDIENCE in the ﬁlm and the characters. AND INSTITUTION CLOSER
Use of Final Cut Express NEW MEDIA ALLOWS FOR COLLABORATIVE DIGITAL EDITING
WE BEGAN WITH A DRAWN STORYBOARD – ‘OLD’ MEDIA STILL USED AND VALUABLE! Storyboarding The older approach would be a drawn story board. Don’t need to re-‐draw shots to re-‐ order. Able to add music tracks and recording of suggested dialogue to check what works Easy to – easy to layer video manipulate and audio. images and reorder them several #mes to best eﬀect without making Able to experiment with permanent Able to export onto iphone eﬀects and transi#ons to changes. version so work could be work out implica#ons for easily referred to on loca#on. ﬁlming.
Ability to view work of other groups Able to make comparisons with the progress of other groups. Able to share ideas and comment on work in progress. NEW MEDIA IS COLLABORATIVE
Ordering and Accessibility Able to view research in progress at any #me. Able to view and update at home, school and on move on e.g. smartphone. Stored in chronological order with helpful post #tles
Use of text and image Ability to combine text and image easily allows for more user friendly presenta#on of research.
Use of hyperlinks Many of trailers we looked at hosted in YouTube. Easier to link rather than embed, also avoiding legal ISSUES AROUND implica#ons. OWNERSHIP CAN BE CONTROVERSIAL – CULTURE OF TOLERANCE ON YOUTUBE BUT HOW FAR CAN YOU GO?
Use of embedded slideshow presenta8ons Presenta#ons hosted on Slideshare and linked to via blog
Value of New Media Technology For… Construc8on
Final Cut Express NEW MEDIA IS DIGITAL
Trimming, Ordering, Layering We are able to trim and cut shots with licle risk, because we are able to use ‘undo’ tool. The order can be changed We have the ability to quickly and easily as changes layer shots, and create made in digital edi#ng are complex visual images not permanent. using diﬀerent tracks.
Ability to return to original source material Using “Final Cut Express” we are able to keep all of This also means that the sodware is very forgiving as you can just start the raw ﬁles, so if something goes wrong again e.g. pulling this picture in too much. we are able to go back to these.
Reproducibility of Digital Soware Another beneﬁt of using digital sodware against tradi#onal ﬁlm edi#ng is that we can work on several versions of the same work. Digital media is reproducible without losing quality.
Use of pre-‐packaged tools Our trailer makes use of the edi#ng tools A poten#al downside is a such as fade transi#ons. These licle loss of crea#vity – we look at adjustments the sodware provides make what the package can do the overall project look more more than what we professional ar#s#cally want.
Manipula8on of Sound This shows the main audio track for our trailer. With digital edi#ng packages we our able to add cut reorder the sound, which would have been very diﬃcult on tradi#onal edi#ng methods
Impor8ng other Files With the use of layers we were able overlay png images of e.g. BBC logo as this ﬁle format supports transparency. This simple tool meant that we could create a realis#c and convincing news report.
Problems with Final Cut Express • Can be #me-‐consuming to learn. • Does not always have the exact eﬀects and transi#ons you are looking for. • Needs a certain amount of experience / competence to be used to its full poten#al. • We did not have the package at home and so were limited in where we could work. • We had eﬀects we wanted and knew could achieve on Ader Eﬀects but did not have access to this package. NEW MEDIA IS CONTROVERSIAL – WE DO NOT ALL HAVE ACCESS SO NOT AS DEMOCRATIC AS IT APPEARS
Making of Produc8on Ident For crea#ng the ident we used Adobe We were able to use Flash to Flash CS5 this allowed us to create a incorporate s#ll images to bring quick anima#on. an illusion of mo#on to our ident, which added to the project.
Crea8on of Anima8on We found it was easier to create a large We were able to use Flash to move our background which will move instead of logo “Starman” by crea#ng key frames the character. This meant we were able across the #meline. to keep the character sta#onary so that people will focus on him and know he is important.
Problems with Flash The problem we found with Flash is Illustrates the diﬃcul#es that the default frame rate is very of combining use of diﬀerent to our trailer’s frame rate incompa#ble sodware. and to adjust this can be diﬃcult.
Manipula8ng Images Using the lasso and pen tools meant we could extract images fast and easily However, it can be hard to use for example Michaels face slightly over-‐extracted. If you got this wrong like we have here it can take a long #me trying to ﬁx the problem as the only solu#on is to start again. Using Photoshop we will be able to ﬁll in the rest of Michaels face either by replacing it or by adding on a small part. This technology allows us to get this kind of work done as it is reproducible and we can always return to the original, but can be very #me-‐consuming and frustra#ng.
Manipula8ng Images Photoshop allowed us to use many tools. We used it to create the ‘X’ made of broken glass which was an early idea. We where only able to do this because of Photoshop by blurring the edges of the ‘X’ and making them more transparent. We used the blur tool to make the background around some important names in order to make them stand out more. Both these examples show how digital edi#ng packages can be used to enhance and manipulate images.
Layering Images Products such as magazine cover are clearly images composed of many layers. Being able to overlay other images allowed us to create a magazine cover that look authen#c. The problem we faced when overlaying images is remembering which layer you are on and adjus#ng this when carrying out manipula#ons.
Manipula8ng Photos Able to adjust the Able to blur the edges of side (height/width) the extrac#on to make it of the image to blend into the new cater the background becer expecta#on for the trailer With the poster we Photoshop also also used the ability allows us to change to layer text over the original images to create our background of our ﬁnal product. main. It allows us to extract what we want from the photo and put it over a diﬀerent background.
Manipula8ng Photos Able to enhance and sharpen images to make them stand out and look more eﬀec#ve
Disadvantages of Photoshop Our plans for the poster kept changing because we were limited to Photoshop’s capabili#es. We wanted the character to be trapped in a computer screen. This proved too diﬃcult. Ended with just a large image near a computer screen.
Disadvantages of Photoshop Can be diﬃcult to replicate eﬀects achieved through manual use of tools. The smudge tool worked well against ‘Taran#no’ But was less eﬀec#ve when we tried to reduplicate the eﬀect. This is something we need to come back to.
Disadvantages of Photoshop We tried to extract the image You see using ‘Quick Selec#on Tool’ Due to the original image being against a brick wall, the tool struggled. You’d have to select each brick individually. This is #me consuming and can aﬀect the resul#ng image in nega#ve ways. Shows the need for experience to know which is the right tool to use e.g. here the pen tool.
Disadvantages of Photoshop The colour palece is another issue. We needed to ﬁnd a range that would match well together, but, as you can see, some come oﬀ too dark whilst the bright colour looks a lot brighter. The red and purple don’t match with the black background. The colour scheme works well along the bocom, these are all layered through Photoshop. Shows that new digital edi8ng cannot replace human ar8s8c understanding / eﬀort – the package is only as good as its user.
Value of New Media Technology For… Evalua8on
Blogger The comments made about use of Blogger for research and planning apply here and won’t be duplicated.
Availability to Others Evalua#on work is online world to see. Anyone can view it and give you feedback at any#me. Not only can you get comments any#me you can get comments from anyone. In fact, our outside comments were very limited – new media does not have the volume of users you might expect, or perhaps products get lost in the volume of material.
Availability to Others With this comes poten#al problems. Our comments were mainly helpful because we had another media class comment on our work in order to get good feedback. However because our work is on the internet it means anyone can view it meaning you could get comments from outsiders who arent being serious or are even abusive with their comments. Preven#ng this means preven#ng legi#mate comments
Use of annotated images Photos put on the blog with annota#ons and comments. Allowed us to look through the photographs with the comments we had made and compare. Able to return to this post at any #me.
Use of label ﬁlter Able to ﬁlter by name label. Can see everybody’s work or just your own.
Work in Progress for Feedback Progress of work evident Able to return to work for ideas. Means that the evalua#on process is taking place throughout the course, not only at end.
Choice of Format – New Media Technology We have chosen slideshow technology for this evalua#on because: -‐ It relies on images and only brief comments -‐ It was easy to work as a team, crea#ng new slides and We have been able to share this PowerPoint by adding to / uploading our ﬁnished presenta#on to Slideshare amending the slides and linking to this on the blog. of others
Choice of Format – Audience Feedback We evaluated our audience feedback by recording a discussion as a group and edi#ng this on Final Cut, adding in suppor#ng images and bullet points of key ideas put forward in the form of text boxes created on Live Type. We felt this was a suitable format as we needed a combina#on of debate (about the value of the feedback) and illustra#on (showing the changes we made as a result of the feedback).
Choice of Format – Genre and Form We presented our ideas about the ways we had followed formal and generic conven#ons in our products by crea#ng contact sheets of key moments from the trailer and key sec#ons of the print products. We were then able to discuss the ways in which these replicated or broke genre conven#ons in bullet points below. We used either Photoshop or Paint to construct the contact sheets depending on what sodware we had available.
Choice of Format – Combina8on of Products Task shows how new media technology now allows us to work in mul#media ways = original presenta#on is quite heavily edited here to add interes#ng visuals. Quite #me heavy – we are at the half way point in this screen shot. Creates a big ﬁle size, exceeding Blogger maximum in best quality. Reduced quality is watchable but best seen on DVD – Blogger not good for large ﬁle size sharing.