Codes and conventions of film trailers
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Codes and conventions of film trailers






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Codes and conventions of film trailers Codes and conventions of film trailers Presentation Transcript

  • Codes and Conventions of Film Trailers Rebecca Creighton
  • • All of the codes and conventions are there to act as marketing for the film product • Each one uses different techniques to attract, engage the audience to the trailer to then encourage viewers to go and watch the full length feature film • They are also adapted to suit each of the different genres types
  • Production Company Logo The name of the production company can help draw audiences because of its reputation If the company has been known for making goof films in the past audiences are more likely to want to want more films by them Can also indicate the genre through adaptation of the logo: Gives indication of who has made the film and the budget or scale that may come with this In some cases different companies are known for making different types of genre films For example if its ‘Disney’ you would know it will be a fairy tale/action adventure story, with ‘Film Four’ on the other hand you would expect a more gritty social realism genre
  • Film Title It usually appears at the end of the trailers as The displaying of the film title is the most it is the most important piece of information important element as it actually informs the so the audience are more likely to remember audience of the name of the film it there The colour, type facing and back drop can give indication of the genre of the film too: Making use of social networking is becoming more predominant in film marketing
  • Film Certification Film certification provides guidance on who can watch what and what is appropriate for what audiences
  • Introducing cast and crew Using the names of well know-actors helps attract large audiences who either love them or known that they will see good acting as they are well known for good performances A credit block is included at the end of a trailer Naming crew such as producers and directors also attracts audience as if they are well known for making good products people will be encouraged to go and see more of their work As well if they are known for doing particular genres people will feel ‘safe’ knowing they have made products of that genre before
  • Character Introductions Characters which are going to featuring in the film are given introductions with most screen time generally being given to the staring roles The audiences can therefore make an early connection to the characters and can begin to identify with them and want to find out more about them If the actors are well-known their reputation can create benefit as fan will want to go and see their work and viewers will know what they will get with them Comparatively if the actor/actress seems to be appearing in a different role to usual, viewers may be intrigued to go and see what they are like on the role
  • Sound: Music • Music is key to so creating trailers • It informs the audience of the genre of the film by creating a particular tone and atmosphere • It also sets the pace for the trailer and fluctuates with the pace of the film clips creating a change in pace through out • For example: Slower more melodic music - Romance or Higher pitched, staccato tense music – Thriller/Horror
  • Sound: Voice Overs • Voice overs act as a guide for the audience in terms of plot and characters • It can either be an external voice placed over the footage as an aid to what is happening on screen, or giving a general overview • Or it can be actual sections of dialogue playing over film in the form of J-Cuts and L-Cuts
  • Release date It is usually shown at the end of the trailer, like the film title, so that the trailer grabs the audience's attention then gives them the information they need Essential for attracting a large audience to the opening night of a film Teaser trailers will display ‘coming soon’ letting the audience know that more is to come but the full length trailer will have the actual realise day so people know when to anticipate the film and when to go and see it