Social = Me First

Slide 1: Social = Me First Stowe Boyd stowe.boyd@gmail.com +1 703 966 9854 625 2nd St, San Francisco CA 94107

Slide 2: Re: Me Editor, /Message \"Always beginning, never finished\" social = me first june 2007 2

Slide 3: We’re gonna party like it’s 1999 “A ne w cate go ry o f so ftw are is e me rging, so ftw are inte nde d to augme nt so cial syste ms. Not to change the company inadvertently, like email did, when the electronic analog of interoffice mail became something else, grew into something else by changing the way people communicated, and led a change in the structure of the company. No, this generation of software is intentional, designed from the start to guide human behavior into new paths and patterns, to counter prevailing ways of interaction. I call the se social tools: so ftw are inte nde d to shape culture .\" - Stowe Boyd [Me ssage , August 1999] social = me first june 2007 3

Slide 4: Social = Me First The individual is the new group ‖ Me first ‖ my passions ‖ my people ‖ my markets ‖ The edge dissolves the center ‖ Bottom-up belonging ‖ social = me first june 2007 4

Slide 5: Me, Mine, and Market Me Mine social = me first june 2007 5

Slide 6: Me, Mine, and Market Me Mine Market social = me first june 2007 6

Slide 7: The Buddylist Is The Center Of The Universe I am made greater by the sum of my ‖ connections, and so are my connections It’s mostly connections ‖ social = me first june 2007 7

Slide 8: A World Of Discovery The primary abiding motivator: Discovery ‖ Discovery of ‖ Things (a red herring: the functional domain) ‖ Places (the Third Space) ‖ People (who fill the places) ‖ Self (at the still point of the ‖ turning world) social = me first june 2007 8

Slide 9: Social = Me First Stowe Boyd stowe.boyd@gmail.com +1 703 966 9854 625 2nd St, San Francisco CA 94107