Building Social Applications

                Stowe Boyd
Author, /Message, Front Man for The /Messengers
Social tools and their impact on business, media, and society
“A new category of
software is emerging,
software intended to
augment social
systems. […] I call
these social tools:
softw...
Apologies
Questions
Participants Goals
About The Workshop




                       Theory
                       Practice
                     Invention
      ...
Theory: Social = Me First
Theory:   Social Scale
Theory:   Sociality
Theory:   Networks
Theory:   Touch Points
Theory:   Streams
Theory:   Markets
Practice:
An Approach To Social Design
Practice: Social Design:   Concepts
Practice: Social Design:   Personas
Practice: Social Design:   Sketchology
Practice: Social Design: User   Narratives
Practice: Social Design: User   Experience
Practice: Dopplr, A Case Study
Dopplr: Basics
Dopplr: Basics
Dopplr: Basics
Dopplr: You Must Be Trippin’
Dopplr: You Must Be Trippin’
Dopplr: Fellow Travelers
Dopplr: Fellow Travelers
Dopplr: Journaling
Dopplr: Journaling
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Account
Dopplr: Facebook
Dopplr: Account
Dopplr: iCal
Dopplr: RSS
Dopplr: Flickr
Dopplr: Flickr
Working Groups
Reverse Engineering Dopplr
Dopplr Direction #1




  Advice and Reviews
Dopplr Direction #2




Hooking Up
Dopplr Direction #3




Arrangements
Dopplr Direction #4




Where’s The Streams?
Dopplr Direction #5




Finer Grained Geography?
Dopplr Direction #6




Finer Grained Travel Plans?
Invention
Invention




            Del.icio.us: Tags
Invention




                            Del.icio.us: Tags
            Last.fm: Virtual Neighborhoods
Invention



                                 Del.icio.us: Tags
                  Last.fm: Virtual Neighborhoods
       Tw...
(Mal)Invention
(Mal)Invention



Basecamp: The Federation of Work
(Mal)Invention



Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
(Mal)Invention



 Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
     Blinksale: The Missing Market
(Mal)Invention



Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
Blinksale: The Missing Market
Vision: Flow
Vision: Time
Vision: Discovery
Stowe Boyd
stowe.boyd@gmail.com
   www.stoweboyd.com
Credits
New York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com -
http://www.flickr.com/photos/pi...
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Building Social Applications

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New version from Berlin Web 2.0 Expo Nov 07

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Building Social Applications

  1. 1. Building Social Applications Stowe Boyd
  2. 2. Author, /Message, Front Man for The /Messengers Social tools and their impact on business, media, and society
  3. 3. “A new category of software is emerging, software intended to augment social systems. […] I call these social tools: software intended to shape culture.” Social Tools
  4. 4. Apologies
  5. 5. Questions
  6. 6. Participants Goals
  7. 7. About The Workshop Theory Practice Invention Vision
  8. 8. Theory: Social = Me First
  9. 9. Theory: Social Scale
  10. 10. Theory: Sociality
  11. 11. Theory: Networks
  12. 12. Theory: Touch Points
  13. 13. Theory: Streams
  14. 14. Theory: Markets
  15. 15. Practice: An Approach To Social Design
  16. 16. Practice: Social Design: Concepts
  17. 17. Practice: Social Design: Personas
  18. 18. Practice: Social Design: Sketchology
  19. 19. Practice: Social Design: User Narratives
  20. 20. Practice: Social Design: User Experience
  21. 21. Practice: Dopplr, A Case Study
  22. 22. Dopplr: Basics
  23. 23. Dopplr: Basics
  24. 24. Dopplr: Basics
  25. 25. Dopplr: You Must Be Trippin’
  26. 26. Dopplr: You Must Be Trippin’
  27. 27. Dopplr: Fellow Travelers
  28. 28. Dopplr: Fellow Travelers
  29. 29. Dopplr: Journaling
  30. 30. Dopplr: Journaling
  31. 31. Dopplr: Account
  32. 32. Dopplr: Account
  33. 33. Dopplr: Account
  34. 34. Dopplr: Account
  35. 35. Dopplr: Account
  36. 36. Dopplr: Account
  37. 37. Dopplr: Account
  38. 38. Dopplr: Account
  39. 39. Dopplr: Account
  40. 40. Dopplr: Facebook
  41. 41. Dopplr: Account
  42. 42. Dopplr: iCal
  43. 43. Dopplr: RSS
  44. 44. Dopplr: Flickr
  45. 45. Dopplr: Flickr
  46. 46. Working Groups Reverse Engineering Dopplr
  47. 47. Dopplr Direction #1 Advice and Reviews
  48. 48. Dopplr Direction #2 Hooking Up
  49. 49. Dopplr Direction #3 Arrangements
  50. 50. Dopplr Direction #4 Where’s The Streams?
  51. 51. Dopplr Direction #5 Finer Grained Geography?
  52. 52. Dopplr Direction #6 Finer Grained Travel Plans?
  53. 53. Invention
  54. 54. Invention Del.icio.us: Tags
  55. 55. Invention Del.icio.us: Tags Last.fm: Virtual Neighborhoods
  56. 56. Invention Del.icio.us: Tags Last.fm: Virtual Neighborhoods Twitter, Facebook, Jaiku: Lifestreaming
  57. 57. (Mal)Invention
  58. 58. (Mal)Invention Basecamp: The Federation of Work
  59. 59. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point
  60. 60. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point Blinksale: The Missing Market
  61. 61. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point Blinksale: The Missing Market
  62. 62. Vision: Flow
  63. 63. Vision: Time
  64. 64. Vision: Discovery
  65. 65. Stowe Boyd stowe.boyd@gmail.com www.stoweboyd.com
  66. 66. Credits New York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com - http://www.flickr.com/photos/pingnews/508717757/ Messerschmidt Blueprint - Synapse - http://www.flickr.com/photos/synapse/1384561426/ Color Animated fractal ........TendrillonGsr06102006 - SantaRosa OLD SKOOL - http://www.flickr.com/photos/santarosa/261923723/ The finest flow ever - Populux!! - http://www.flickr.com/photos/pulpolux/56571568/ Creative Media Jam - Hospital - Factoids - http://www.flickr.com/photos/factoids/194864309/ Carp Streamer - m louis - http://www.flickr.com/photos/m-louis/140402492/ Passport - Gravitywave - http://www.flickr.com/photos/gravitywave/366712496/ Crowd walking to buses and cars after the fireworks - Jill - http://www.flickr.com/photos/lij/1739672/ Closeup of newspaper stack - Binarydreams - http://www.flickr.com/photos/binarydreams/251690096/ Close Quarters - NNNNIC - http://www.flickr.com/photos/sqrt/907934275/ Glider With Maneuverable Wing Extremities - Curious Expeditions - http://www.flickr.com/photos/curiousexpeditions/962399228/ Self-Centered? - TruthLying - http://www.flickr.com/photos/truthlying/30486286/ Late evening sunlight through clouds - reinholdbehringer - http://www.flickr.com/photos/reinholdbehringer/448792619/ Water Streaming Past - Inkswamp - http://www.flickr.com/photos/inkswamp/97457480/ Untitled - pjvandi - http://www.flic kr.c om/photos/pejmanphotos/731315170/ Town Clock - joesflickr’s - http://www.flic kr.c om/photos/joesflic kr/711358450/ Aidan’s First Airline Ticket - Aidan Love - http://www.flic kr.c om/photos/aidanlove/369638970/
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