Building Social Applications
Stowe Boyd

Author, /Message, Front Man for The /Messengers
Social tools and their impact on business, media, and society

“A new category of
software is emerging,
software intended to
augment social
systems. […] I call
these social tools:
software intended to
shape culture.”
Social Tools

Apologies

Questions

Participants Goals

About The Workshop
Theory
Practice
Invention
Vision

Theory: Social = Me First

Theory: Social Scale

Theory: Sociality

Theory: Networks

Theory: Touch Points

Theory: Streams

Theory: Markets

Practice:
An Approach To Social Design

Practice: Social Design: Concepts

Practice: Social Design: Personas

Practice: Social Design: Sketchology

Practice: Social Design: User Narratives

Practice: Social Design: User Experience

Practice: Dopplr, A Case Study

Dopplr: Basics

Dopplr: Basics

Dopplr: Basics

Dopplr: You Must Be Trippin’

Dopplr: You Must Be Trippin’

Dopplr: Fellow Travelers

Dopplr: Fellow Travelers

Dopplr: Journaling

Dopplr: Journaling

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Facebook

Dopplr: Account

Dopplr: iCal

Dopplr: RSS

Dopplr: Flickr

Dopplr: Flickr

Working Groups
Reverse Engineering Dopplr

Dopplr Direction #1
Advice and Reviews

Dopplr Direction #2
Hooking Up

Dopplr Direction #3
Arrangements

Dopplr Direction #4
Where’s The Streams?

Dopplr Direction #5
Finer Grained Geography?

Dopplr Direction #6
Finer Grained Travel Plans?

Invention

Invention
Del.icio.us: Tags

Invention
Del.icio.us: Tags
Last.fm: Virtual Neighborhoods

Invention
Del.icio.us: Tags
Last.fm: Virtual Neighborhoods
Twitter, Facebook, Jaiku: Lifestreaming

(Mal)Invention

(Mal)Invention
Basecamp: The Federation of Work

(Mal)Invention
Basecamp: The Federation of Work
Outside.in: The Social Tipping Point

(Mal)Invention
Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
Blinksale: The Missing Market

(Mal)Invention
Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
Blinksale: The Missing Market

Vision: Flow

Vision: Time

Vision: Discovery

Stowe Boyd
stowe.boyd@gmail.com
www.stoweboyd.com

Credits
New York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com -
http://www.flickr.com/photos/pingnews/508717757/
Messerschmidt Blueprint - Synapse - http://www.flickr.com/photos/synapse/1384561426/
Color Animated fractal ........TendrillonGsr06102006 - SantaRosa OLD SKOOL -
http://www.flickr.com/photos/santarosa/261923723/
The finest flow ever - Populux!! - http://www.flickr.com/photos/pulpolux/56571568/
Creative Media Jam - Hospital - Factoids - http://www.flickr.com/photos/factoids/194864309/
Carp Streamer - m louis - http://www.flickr.com/photos/m-louis/140402492/
Passport - Gravitywave - http://www.flickr.com/photos/gravitywave/366712496/
Crowd walking to buses and cars after the fireworks - Jill - http://www.flickr.com/photos/lij/1739672/
Closeup of newspaper stack - Binarydreams - http://www.flickr.com/photos/binarydreams/251690096/
Close Quarters - NNNNIC - http://www.flickr.com/photos/sqrt/907934275/
Glider With Maneuverable Wing Extremities - Curious Expeditions -
http://www.flickr.com/photos/curiousexpeditions/962399228/
Self-Centered? - TruthLying - http://www.flickr.com/photos/truthlying/30486286/
Late evening sunlight through clouds - reinholdbehringer - http://www.flickr.com/photos/reinholdbehringer/448792619/
Water Streaming Past - Inkswamp - http://www.flickr.com/photos/inkswamp/97457480/
Untitled - pjvandi - http://www.flic kr.c om/photos/pejmanphotos/731315170/
Town Clock - joesflickr’s - http://www.flic kr.c om/photos/joesflic kr/711358450/
Aidan’s First Airline Ticket - Aidan Love - http://www.flic kr.c om/photos/aidanlove/369638970/