Digital
Postcards
Rise Above the Noise … 	
  
Sales	
  Enablement	
  

	
  -­‐	
  The	
  3	
  Foot	
  Conversa5on	
  
	
  -­‐	
  Prepare	
  …	
  to	
  act	
  

Sales	
 ...
Why?
Less Face to Face. More Virtual
Why?
Too Much
Mass Promotion
Websites	
  
Partnerships	
  
Content	
  Marke5ng	
  
Events	
  
Automa5on	
  

Personalization
Faceless
Personalized,	
  but	
  s3ll	
  impersonal	
  
Content	
  “thrown”	
  	
  at	
  me	
  
3	
  links,	
  2	
  pdfs	
...
Less is More
Intro	
  …	
  	
  
	
  

2	
  Items	
  
	
  
1	
  CTA	
  
	
  
White	
  space	
  	
  
What
Personal Microsite solution
Corporate / Product / Campaign

Personal / Business

Different Than … 1 to All
1 to All / Few / One
For	
  Everyone	
  

LinkedIn	
  /	
  Signature	
  

Sales	
  Campaign	
  
	
  -­‐	
  Persona,	
  Sto...
Brochures	
  
Slides	
  
Videos	
  
Demo’s	
  

Message + Content + Context
One Track-able Link. Mobile Enable
Brochures	
  

Slides	
  

Demo’s	
  

Case	
  Studies	
  
One Track-able Link. Mobile Enable
Personal	
  
Mul5media	
  
Brochures	
  
Slides	
  
Demo’s	
  
Case	
  Studies	
  
“Video”!

without Shooting Video
Live	
  Video	
  	
  

Voice	
  to	
  Video	
  -­‐	
  Over	
  Image	
  Sequence	
  

Webcam	
  /	
  Smartphone	
  

Option...
INVITE &
ENGAGE!

t!
Pre & Pos
Events!

SHARE NEWS!

- INTERNAL !
- WITH CUSTOMERS!

Say Tha
nk You
& ENGA
GE!

Digital Po...
Sales
!
Outreach

Digital Postcards
Send
!
Postcard

Get

Mee

ting

s!!
Mul3ple	
  Ignored	
  Emails	
  
and	
  Voicemails	
  

ick Deals!
Un-St
!!

ed
Get Notic

s!!
et Meeting
G
How To:
Access.
inspire.savogroup.com	
  
savo1234	
  

Username	
  =	
  Your	
  email	
  
Password	
  =	
  savo1234	
  
Manage	
  Your	
  Account	
  

View Postcards:

Postcard	
  Specific	
  Op5ons	
  
Postcard Header / Title:
2nd	
  Logo	
  –	
  Right	
  Jus5fied	
  
Postcard Content:
Postcard Content:
1.	
  Introduc5on	
  
2.	
  Content	
  About	
  Their	
  Issue	
  
	
  3.	
  Content	
  About	
  You	
  ...
Postcard Introduction:
Introduc5on	
  

1	
  –	
  Hello	
  Mike	
  /	
  Mary	
  ____	
  and	
  others	
  @	
  _____.	
  (	...
Add / Edit Content
 
	
  

Compelling	
  &	
  Learn	
  More	
  
ü  Solu3on	
  videos	
  	
  
&	
  support	
  content	
  
ü  Customer	
  Sto...
 

Edit	
  Tabs	
  

Add	
  

Edit	
   Delete	
  

Below	
  this	
  buion	
  

Add	
  voice	
  /	
  
sound	
  
Your Postcard:
ADD
VOICE
SEND
Send. Track. Know. - Take Action
Track-able

Elegant Delivery

Notification / Trends

Send. Track. Know. - Take Action
Example
Personal Outreach Example
Start with Base Personal Postcard
Mul3ple	
  Ignored	
  Emails	
  
and	
  Voicemails	
  

ick Deals!
Un-St
46	
  
!
Personal
- Virtual!

Introductions
48	
  
Get Started
Access
savo1234	
  

Username	
  =	
  Your	
  email	
  
Password	
  =	
  savo1234	
  

Inspire.savogroup.com	
  
SAVO Inspire New User Orientation
SAVO Inspire New User Orientation
SAVO Inspire New User Orientation
SAVO Inspire New User Orientation
SAVO Inspire New User Orientation
SAVO Inspire New User Orientation
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SAVO Inspire New User Orientation

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SAVO Inspire New User Orientation

  1. 1. Digital Postcards Rise Above the Noise …  
  2. 2. Sales  Enablement    -­‐  The  3  Foot  Conversa5on    -­‐  Prepare  …  to  act   Sales  Engagement    -­‐  The  Distant  Conversa5on    -­‐  Act  /  Engage  /  Follow  up  
  3. 3. Why? Less Face to Face. More Virtual
  4. 4. Why? Too Much
  5. 5. Mass Promotion Websites   Partnerships   Content  Marke5ng   Events   Automa5on   Personalization
  6. 6. Faceless Personalized,  but  s3ll  impersonal   Content  “thrown”    at  me   3  links,  2  pdfs  …  hope  you  “get  it”   Personal Truly  Personal,  Human,  Authen3c   Content  “handed”  to  me   Well  packaged,  elegant,  with  context,  CTA    
  7. 7. Less is More Intro  …       2  Items     1  CTA     White  space    
  8. 8. What Personal Microsite solution
  9. 9. Corporate / Product / Campaign Personal / Business Different Than … 1 to All
  10. 10. 1 to All / Few / One For  Everyone   LinkedIn  /  Signature   Sales  Campaign    -­‐  Persona,  Story   Pre     Post-­‐Event   One  to  One    -­‐  Named  Prospect  /  Lead    -­‐  Outreach  /  Sales  Follow  up  
  11. 11. Brochures   Slides   Videos   Demo’s   Message + Content + Context
  12. 12. One Track-able Link. Mobile Enable Brochures   Slides   Demo’s   Case  Studies  
  13. 13. One Track-able Link. Mobile Enable Personal   Mul5media   Brochures   Slides   Demo’s   Case  Studies  
  14. 14. “Video”! without Shooting Video
  15. 15. Live  Video     Voice  to  Video  -­‐  Over  Image  Sequence   Webcam  /  Smartphone   Options Voice  over  Single  Image  
  16. 16. INVITE & ENGAGE! t! Pre & Pos Events! SHARE NEWS! - INTERNAL ! - WITH CUSTOMERS! Say Tha nk You & ENGA GE! Digital Postcards
  17. 17. Sales ! Outreach Digital Postcards
  18. 18. Send ! Postcard Get Mee ting s!!
  19. 19. Mul3ple  Ignored  Emails   and  Voicemails   ick Deals! Un-St
  20. 20. !! ed Get Notic s!! et Meeting G
  21. 21. How To:
  22. 22. Access. inspire.savogroup.com   savo1234   Username  =  Your  email   Password  =  savo1234  
  23. 23. Manage  Your  Account   View Postcards: Postcard  Specific  Op5ons  
  24. 24. Postcard Header / Title: 2nd  Logo  –  Right  Jus5fied  
  25. 25. Postcard Content:
  26. 26. Postcard Content: 1.  Introduc5on   2.  Content  About  Their  Issue    3.  Content  About  You  /  Sol.   4.  Call  To  Ac5on  
  27. 27. Postcard Introduction: Introduc5on   1  –  Hello  Mike  /  Mary  ____  and  others  @  _____.  (  My  name  is  ____  from  ____.  )    -­‐  Referred  to  you  by  _____  /  Personal  connec3on     2.  Their  Issue  /  Agenda:        I  wanted  to  share  info  about  our  …       -­‐  You  know  how  ….  /  Have  you  ever  ….  /    If  you  are  ….     -­‐  Struggling  with    …    [Business  Problem]   -­‐  Trying  to  …    [Goal  –  Objec3ve]     3.  What  you  have  for  them…    Give  Context  >  Sell    -­‐  So  …  I  though  you  have  interest  in…        -­‐  Tab  2  /  Ar3cle  …  because      -­‐  And  …  stuff  about  you…    a  new  way  to  _______.  Solu5on  XYZ                -­‐  BTW  -­‐  …  my  name  is  ____  _____,  from  ___.         4.  Call  to  Ac5on    -­‐  If  you  find  this  compelling  …  I  invite  a  conversa5on  (verbally)  
  28. 28. Add / Edit Content
  29. 29.     Compelling  &  Learn  More   ü  Solu3on  videos     &  support  content   ü  Customer  Stories   ü  SAVO  Resources   Call  to  Ac5on:   ü  Schedule  a  call   ü  Contact  Me   ü  Register  for     ü  Other  
  30. 30.   Edit  Tabs   Add   Edit   Delete   Below  this  buion   Add  voice  /   sound  
  31. 31. Your Postcard:
  32. 32. ADD VOICE
  33. 33. SEND
  34. 34. Send. Track. Know. - Take Action
  35. 35. Track-able Elegant Delivery Notification / Trends Send. Track. Know. - Take Action
  36. 36. Example
  37. 37. Personal Outreach Example
  38. 38. Start with Base Personal Postcard
  39. 39. Mul3ple  Ignored  Emails   and  Voicemails   ick Deals! Un-St
  40. 40. 46  
  41. 41. ! Personal - Virtual! Introductions
  42. 42. 48  
  43. 43. Get Started
  44. 44. Access savo1234   Username  =  Your  email   Password  =  savo1234   Inspire.savogroup.com  

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