How to Sell Faster with Video Stories & Social Selling

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Tim Keelan and Jamie Shanks share what wisdom they have!

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How to Sell Faster with Video Stories & Social Selling

  1. 1. withVideoStories&SocialSellingShortenSalesCycles
  2. 2. Crap.  The  Content  Marke/ng  Deluge.  –  Velocity  Partners  Problem  
  3. 3. Get thruYourContentGoal  
  4. 4. Content What YouDo with it
  5. 5. #1  Marke/ng  Need.  Compelling  Content  #2  More  of  it.  What  makes  content  compelling?  Most  Used  Content  –  Case  Studies  Most  Effec/ve  Content?  –  Voice  of  Customer  94%  Content  –  What  Works  
  6. 6. ©  Copyright  2002-­‐2010  SalesBrain  Neuromarke/ng  Stories  #1  way  to  prove  gain  Content  –  What  Works  
  7. 7. Value  of  Mobile   Value  of  Video  …  Brain,  click  thru,  ac/on  Content  Format  –  What  Works  
  8. 8. q  75% of Fortune 500 executives view online video at work every week.*q  65% of C-Level execs visited a vendor’s website after viewing a videoq  Improves click thru rate 300%q  50% of Online Video is traffic is video.q  Google - video stands a 50x greater chance of ranking 1st vs text pagesq  Video rates as 400% higher engagement than static content.q  Zappos claims a 6-30% increase in sales when a product video demo on pageq  4 Billion daily views on You Tubeq  Mobile Views > Desktop by 2015Content  –  What  Works  -­‐  The  Facts  on  Video  
  9. 9. 1  Customer.  1  Video.  1  Case  Study  Content  –  Stories  …  an  Injus/ce  
  10. 10. 1  Customer  =  Many  Stories.  About  them  Why  Change  The  Solu/on  Why  You  Results  Results  Results  Partner  Story   Transcript/Case  Study/  Quotes  
  11. 11. Introduc/on   About  them   The  Solu/on  Why    Results   Partner  Story   All  in  One   Transcript/Case  Study/  Quotes  Mapping  Stories  to  Buyers  Journey  
  12. 12. Mapping  Stories  to  Buyers  Journey  
  13. 13. Introduc/on   About  them   The  Solu/on  Why    Results   Partner  Story   All  in  One   Transcript/Case  Study/  Quotes  Mapping  Stories  to  Buyers  Journey  
  14. 14. Digital  Storytelling.  
  15. 15. Digital  Postcard  –  Customer  Stories  Introduc/on   About  them  The  Solu/on  Why    Results   Partner  Story  
  16. 16. Brochures  Tes/monials  Slides  Demo’s  Digital  Postcard  –  for  Sales  
  17. 17. Personal Multimedia MessageDigital  Postcard  –  for  Sales  
  18. 18. Brochures  Videos  Slides  Demo’s  YourMessage.InContext
  19. 19. BeautifullyDelivered
  20. 20. What  Works:  What  You  Do  With  Content  
  21. 21. “Sphere of Influence” Grows
  22. 22. Digital  Postcard  –  for  Sales  
  23. 23. Digital  Postcard  –  for  Sales  
  24. 24. Get  More  Mee/ngs    
  25. 25. Demand  Gen  &  Social  Content  Demand GenerationBlog & Social Content
  26. 26. Share  Customer  Stories    &  Thought  Leadership  Customer References & StoriesThought Leadership
  27. 27. Jamie  Shanks  Sales  for  Life  905.502.5512  Ext.  4009  416.409.4999  Mobile  www.salesforlife.com  Tim  Keelan  StoryQuest  312.258.0111  x101  708.404.6707  Mobile  www.storyquest.com  
  28. 28. StoryQuest.com/TodaysWebinar

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