Agenda
30 Minutes:
Why? - Cut Through Noise, Get Noticed, Sell Faster
What? - Digital Postcards – personal microsite solut...
Why?
RISE ABOVE
THE NOISE!
Current&Desired….
  Corporate Website
  Email
  Product / Campaign Site
  Direct phone call
  Content Marketing
Want ...
MoreYouLessStuff
24 flavors = 60% sampled. 3% purchased
6 flavors = 40% sampled. 30% purchased
Traditional Email / Microsite
Above the fold19 things to click on
Include drop downs 47
Total page 85choices
Traditional Email / Microsite
ForEveryone…TooMuch
Traditional Email / Microsite
11	
  
ForEveryone…TooMuch
Less Stuff … More You
85 vs. 4
Traditional Email Digital Postcard
MoreYou
EngageWithVideoPersonally!
withoutShootingVideoVideo!
Personal Video
Good – Easy to Do Bad – Easy to Do
Live Video
Webcam / Smartphone
Voice over Single Image
Voice to Video - Over Image Sequence
Options
Less Stuff … More You
More You … Personal & Professional
More You … Personal & Professional
MoreYouLessStuff
Results
More Meetings
7 in 1 day
More Velocity
Stalled – CXO meeting
Faster Sales
6 months – 3 Days
What
PersonalMicrositeSolution
DifferentThan….1toMany
LinkedIn / About Me / Personal PageCorporate / Product / Campaign
OneToOne
To “Everyone” (don’t know)
- On LinkedIn, Twitter, Facebook, etc.
- in Signature
To “Many” (know about)
-  Campaigns, Even...
Brochures
Videos
Slides
Demo’s
Message+Content+Context
Brochure
s
Testimonials
Slides
Demo’s
OneTrack-ableLink. MobileEnable
Personal Video options:
- Traditional video
(webcam / other)
- Digital storytelling
(Voice + photos & graphics. Phone in)
...
Personal Video
Good – Easy to Do Bad – Easy to Do
Live Video
Webcam / Smartphone
Voice over Single Image
Voice to Video - Over Image Sequence
Options
Send,Track,Know
Send,Track,Know
Applications
DigitalPostcardsDemand Gen!
DigitalPostcardsSales
Follow Up!
DigitalPostcardsJobs &
Recruiting!
DigitalPostcardsGet New
Meetings!
DigitalPostcardsThought
Leadership!
DigitalPostcardsPre & Post!
Events!
IntroductionsPersonal!
44	
  
45	
  
Pricing
Introductory	
  Pricing	
   Freemium	
   Basic	
   Enterprise	
  
Price	
   20	
  days	
  /	
  $0	
   $19/month*	
   Call	...
http://my.storyquest.com/milesaustin/
Sign Up Today
Free Branding
& Set Up
Questions …
Get Personal & Sell Faster - LInkedIn generated Digital Postcards
Get Personal & Sell Faster - LInkedIn generated Digital Postcards
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Get Personal & Sell Faster - LInkedIn generated Digital Postcards

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These are slides from a presentation given to introduce digital postcards

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Get Personal & Sell Faster - LInkedIn generated Digital Postcards

  1. 1. Agenda 30 Minutes: Why? - Cut Through Noise, Get Noticed, Sell Faster What? - Digital Postcards – personal microsite solution Applications? – Demand Gen, Sales Enablement, Events, more .. Demo / Play Around / Questions
  2. 2. Why?
  3. 3. RISE ABOVE THE NOISE!
  4. 4. Current&Desired….   Corporate Website   Email   Product / Campaign Site   Direct phone call   Content Marketing Want to …   More Differentiated   Marketing Automation   Video … but …   Social Selling   Leverage other content
  5. 5. MoreYouLessStuff
  6. 6. 24 flavors = 60% sampled. 3% purchased 6 flavors = 40% sampled. 30% purchased
  7. 7. Traditional Email / Microsite
  8. 8. Above the fold19 things to click on Include drop downs 47 Total page 85choices Traditional Email / Microsite
  9. 9. ForEveryone…TooMuch Traditional Email / Microsite
  10. 10. 11   ForEveryone…TooMuch
  11. 11. Less Stuff … More You 85 vs. 4
  12. 12. Traditional Email Digital Postcard MoreYou
  13. 13. EngageWithVideoPersonally!
  14. 14. withoutShootingVideoVideo!
  15. 15. Personal Video Good – Easy to Do Bad – Easy to Do
  16. 16. Live Video Webcam / Smartphone Voice over Single Image Voice to Video - Over Image Sequence Options
  17. 17. Less Stuff … More You
  18. 18. More You … Personal & Professional
  19. 19. More You … Personal & Professional
  20. 20. MoreYouLessStuff
  21. 21. Results More Meetings 7 in 1 day More Velocity Stalled – CXO meeting Faster Sales 6 months – 3 Days
  22. 22. What
  23. 23. PersonalMicrositeSolution
  24. 24. DifferentThan….1toMany LinkedIn / About Me / Personal PageCorporate / Product / Campaign
  25. 25. OneToOne
  26. 26. To “Everyone” (don’t know) - On LinkedIn, Twitter, Facebook, etc. - in Signature To “Many” (know about) -  Campaigns, Events -  Persona’s, Industries -  Problems To “Few” (know more) -  Target Accounts -  Trigger Event Follow up One to One (know personally) -  Named / Specific People -  Pre-meeting -  Post-meeting -  Won’t meet Basic Branded Postcard Learn More Content - Intro video - Brochure - Demo Call to Action To All, Many, few, One
  27. 27. Brochures Videos Slides Demo’s Message+Content+Context
  28. 28. Brochure s Testimonials Slides Demo’s OneTrack-ableLink. MobileEnable
  29. 29. Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in) PersonalMultimedia Message(video)
  30. 30. Personal Video Good – Easy to Do Bad – Easy to Do
  31. 31. Live Video Webcam / Smartphone Voice over Single Image Voice to Video - Over Image Sequence Options
  32. 32. Send,Track,Know
  33. 33. Send,Track,Know
  34. 34. Applications
  35. 35. DigitalPostcardsDemand Gen!
  36. 36. DigitalPostcardsSales Follow Up!
  37. 37. DigitalPostcardsJobs & Recruiting!
  38. 38. DigitalPostcardsGet New Meetings!
  39. 39. DigitalPostcardsThought Leadership!
  40. 40. DigitalPostcardsPre & Post! Events!
  41. 41. IntroductionsPersonal!
  42. 42. 44  
  43. 43. 45  
  44. 44. Pricing
  45. 45. Introductory  Pricing   Freemium   Basic   Enterprise   Price   20  days  /  $0   $19/month*   Call  for  Quote   #  of  Postcards   Unlimited  /  1   Unlimited   unlimited   Custom  Template  &  Branding   Yes   Yes   Yes    -­‐  Full  EdiFng     Yes   Yes   Yes    -­‐  AnalyFcs   Basic   Basic   Custom    -­‐  Instant  noFficaFon   Yes  /  No   Yes   yes   Additional Service Options:   Campaign design   Postcard build & configuration   Pitch development, training & support   Social selling enablement   Personal image sequence   Content development
  46. 46. http://my.storyquest.com/milesaustin/ Sign Up Today Free Branding & Set Up
  47. 47. Questions …
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