alternativestovideo3

150 views
107 views

Published on

In this session you will learn how to connect and sell faster by enabling video - WITHOUT the cost and complexity of traditional video production. With concrete examples from SAP, Deloitte, Avaya and others you will learn how to:
- Sell faster with authentic video stories, personal, and product introductions
- Produce video without the cost and complexity of traditional video shoots.
- Capture and produce stories from all over the world, not headaches, no travel, lower cost
- Use, reuse, and re-purpose your multimedia to drive marke

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
150
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Provide a quick background on myself … how the company started with audio based sales stories … then we moved into multimedia customer stories … that leads to SAP story in APJ & globally … then share how we started to create sales enablement tools and the digital postcard .. (don’t go into detail on this at this point)
  • - How painful was it? (didn’t, low, med, high) - How expensive was it? (Closer to 0, 3000, 5000, 10000, 50000+)
  • No video shootNo formal interviewUnscripted ConversationsPhotography6 VideosMicrositesMulti-language
  • The battle we face … more noise = less signal … the only way out is with decent content.
  • 65% of C-Level execs visited a vendor’s website after viewing a videoImproves click thru rate 300%75% of Fortune 500 executives view online video at work every week.* 50% of Online Video is traffic is video. Google says an indexed video stands a 50x greater chance of ranking on the first search page than textual pages. Video rates as 400% higher engagement than static content. 75% of C-suite executives say they watch work-related online video at least once a week. 65% of senior executives have visited a vendor’s website after watching a video. Online retailer Zappos claims a 6-30% increase in sales conversions when a product page has a product demo on it. There are 4 Billion daily views on You Tube and 2.5 days worth of video uploaded every minute!Data sources:1 Cisco Internet Traffic Study: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html2 Forrester Research3 According to Flimp.net rich media statistics via http://www.flimp.net/4 Forbes.com “Video in the C-suite” study5 Forbes.com “Video in the C-suite” study6 http://www.reelseo.com/video-demos-sales-zappos/7 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123Videos are 53x more likely to get a page 1 Google ranking than equivalent text-based content! (forrester)According to a reelseo study5, videos in universal search results have a 41% higher click through rate. 2 http://techcrunch.com/2010/03/10/video-seo-top-google-search/3 http://www.youtube.com/yt/creators/playbook.html4 http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2734661 5 http://www.reelseo.com/videos-ranking-universal-search-results-video-seo-study/ Online retailer Zapposclaims a 6–30% increase in conversions6 on product pages that have videos! Video is a natu- ral choice for any “show-and-tell” business model.
  • 65% of C-Level execs visited a vendor’s website after viewing a videoImproves click thru rate 300%75% of Fortune 500 executives view online video at work every week.* 50% of Online Video is traffic is video. Google says an indexed video stands a 50x greater chance of ranking on the first search page than textual pages. Video rates as 400% higher engagement than static content. 75% of C-suite executives say they watch work-related online video at least once a week. 65% of senior executives have visited a vendor’s website after watching a video. Online retailer Zappos claims a 6-30% increase in sales conversions when a product page has a product demo on it. There are 4 Billion daily views on You Tube and 2.5 days worth of video uploaded every minute!Data sources:1 Cisco Internet Traffic Study: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html2 Forrester Research3 According to Flimp.net rich media statistics via http://www.flimp.net/4 Forbes.com “Video in the C-suite” study5 Forbes.com “Video in the C-suite” study6 http://www.reelseo.com/video-demos-sales-zappos/7 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123Videos are 53x more likely to get a page 1 Google ranking than equivalent text-based content! (forrester)According to a reelseo study5, videos in universal search results have a 41% higher click through rate. 2 http://techcrunch.com/2010/03/10/video-seo-top-google-search/3 http://www.youtube.com/yt/creators/playbook.html4 http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2734661 5 http://www.reelseo.com/videos-ranking-universal-search-results-video-seo-study/ Online retailer Zapposclaims a 6–30% increase in conversions6 on product pages that have videos! Video is a natu- ral choice for any “show-and-tell” business model.
  • If we try to go with true video … we have huge issues with quality & consistency …
  • One Story is really many stories … - Many assets … into many tools … applied in many campaigns … to many users …
  • alternativestovideo3

    1. 1. B2B Video & StorytellingAlternative Approaches . Lower Cost. Faster Sales
    2. 2. StoryQuest… Internal Sales Stories (audio)  External Customer Stories - traditional video  Content Enablement - elegant digital postcard, CMS, personal video
    3. 3. Agenda …1. A Story … about video stories2. Why? … the opportunity with video3. Why? … the problem with video4. Alternatives … animation, digital storytelling, etc.5. In Action … Use, Reuse, Deliver …6. Questions …
    4. 4. A QUICK STORY … VIDEO WITHOUT “SHOOTING” VIDEO - Animation - Interactive Media - Digital Storytelling - Application & Use Options
    5. 5. A Quick Story …
    6. 6. A Quick Story … CFO - Bangladesh SME CEO - London COO - Dallas Stories to Tell … … video not an option
    7. 7. An Alternative: Digital Storytelling Phone call + photo shoot Interview in Photos in Produced in Japan Bangladesh Chicago
    8. 8. A Quick Story …- 6 Video stories- Multiple language versions- No travel. Lower cost
    9. 9. A Quick Story … 50+ stories. 300+ Videos 4 Continents. 5 Languages Customer Stories Thought Leadership 0 Travel. 0 Video Shoots  Simple Process  Authentic Content
    10. 10. VIDEOWITHOUT “SHOOTING”VIDEO - Animation - Interactive Media - Digital Storytelling - Application & Use Options
    11. 11. WHY?Do I even need “video”Stats… be quick about it.
    12. 12. Content DrivesConnection #1. Engaging Content #2 Enough Content —B2B Content Mktg: 2012 Benchmarks, Budgets &Trends
    13. 13. storyquest.com/crap
    14. 14. The Most Effective Medium?Video Engagement Reach Retention Campaign Success Action
    15. 15. Just the facts … 75% of Fortune 500 executives view online video at work every week.* 65% of C-Level execs visited a vendor’s website after viewing a video Improves click thru rate 300% 50% of Online Video is traffic is video. Google - video stands a 50x greater chance of ranking 1st vs text pages Video rates as 400% higher engagement than static content. Zappos claims a 6-30% increase in sales when a product video demo on page 4 Billion daily views on You Tube Mobile Views > Desktop by 2015
    16. 16. The Most Effective Content? IDG Enterprise Survey - Holger Schulze
    17. 17. VIDEO WORKS
    18. 18. WHY?Do I need an alternative to “traditional” video
    19. 19. “Video” Lips Moving Animation Other … .MP4 .MOV .WMV .FLV
    20. 20. Traditional “Lips Moving” Video.
    21. 21. Traditional VideoEveryone in 1 room at 1 Time• Message / Script• Expert / Talent• Lights, camera, crew• Execute
    22. 22. Traditional Video.Can Be:- Simple- Decent / Good- $0 – Low Cost
    23. 23. “Traditional” Video.Often Is:- Complex- Expensive- Painful
    24. 24. “Traditional” Video. (0 – Low Budget)
    25. 25. “Traditional” Video. (0 – Low Budget) On Brand? On Message? Consistency? Engaging?
    26. 26. “Traditional” Video. (Med – High Budget)
    27. 27. “Traditional” Video. (Med – High Budget)
    28. 28. Traditional Video Everyone in 1 room at 1 Time • Message / Script • Expert / Talent • Lights, camera, crew • Execute
    29. 29. “GOOD”TRADITIONALVIDEOOFTEN COMPLEX. $$
    30. 30. ALTERNATIVESWhat are my options …- Types- Process, pricing, & deliverable
    31. 31. Video AlternativesVisualAudio / Voice
    32. 32. Video AlternativesSelf Publish Animation Digital Storytelling  PowerPoint  Script  Personally told story  Slideshare  Graphics  Authentic Voice  Brainshark  Voiceover  Real face
    33. 33. Alternatives: Whiteboard Videos $199 2 minutes $5,000
    34. 34. Alternatives: Animated VideosTier 3: 2 mins $6000Tier 4: 3 mins $10,000Live: 2 mins $7,00030 Second Pitch $2,500Whiteboard, 2mins $5,000
    35. 35. Alternatives: Interactive Animation “Mid 5 to Low 6 figures”
    36. 36. Alternatives: Digital Storytelling
    37. 37. Digital Storytelling.
    38. 38. Any Story. Any Where. Not Travel
    39. 39. Digital Storytelling.No Video Shoots
    40. 40. Why? Focus. Repurpose. 1 ClientMany Stories Text, Blogs, Overview Why Results Why You Solution Tweets All in One ChangeMap to Message, Journey, Sales Tools Identify problem? Research Options ROI Analysis RFP Which Options Why You? Why Change Criteria Awareness Consideration Decision
    41. 41. Why? Use, Repurpose, Repurpose, Connect Segmented Video Mobile Apps Blogs & Social EmailMicro Sites White Papers Case Studies Campaigns
    42. 42. Match Stories to Buyers JourneyIntroduction Results Why The Solution Partner Story All in One Transcript/Case About them Study/ Quotes
    43. 43. IN ACTION & EXAMPLESWhat are my options …
    44. 44. Customer Stories & Thought LeadershipCustomer References & Stories Thought Leadership
    45. 45. Demand Gen & Social ContentDemand Generation Blog & Social Content
    46. 46. Sales Enablement & TrainingSales Enablement Internal Communications- Sales Introductions & Connection Tools - Leader messages- Company, Product Stories - Sales stories- Supporting Content, CTA - Product Rollouts / Updates- Tracking, Email Notification, - Quarterly meetings- Personalized Video, Phone in Video - Supporting content - On demand, mobile, authentic
    47. 47. Content for Partners & EventsPartner & Channel Content & tools Event Videos- Customer Stories - Quotes- Partner Education - Executive Briefings- Partner Sales Tools- Co branded campaigns- On demand, mobile, authentic
    48. 48. Questions?

    ×