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AA-ISP Virtual Sales Engagement
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AA-ISP Virtual Sales Engagement

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5 keys to virtual sales engagement + a look at SAVO's new digital postcard offering - SAVO Inspire. Learn more @

5 keys to virtual sales engagement + a look at SAVO's new digital postcard offering - SAVO Inspire. Learn more @
http://www.savogroup.com/products/savo-inspire/

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    AA-ISP Virtual Sales Engagement AA-ISP Virtual Sales Engagement Presentation Transcript

    • 1   Rise Above The Noise Keys to Virtual Sales Engagement
    • 2   What if ….
    • 3   Today – Virtual Sales Engagement 1.  Introduction, Story, Context 2.  5 Keys to Virtual Sales Engagement 3.  Share A New Approach – Digital Postcards ü  Goal - Better Virtual Engagement Today
    • Engagement > Victory
    • Story
    • Digital Storytelling
    • Context 100  -­‐  500  Marke+ng  Messages  per  Day   Source:    Online  Marke0ng  Insights   Overwhelmed
    • 8   8  ©Copyright  2013  SAVO  Group  Ltd.  All  Rights  Reserved.    CONFIDENTIAL   Struggle to be heard
    •   11%  of  Execu+ves  Get  Value     7%  Grant  2nd  Mee+ng     35%  Quota  At-­‐Risk   Low Quality Meetings
    • 1st to Provide Value - Wins
    • Email is Less Impactful Average employee - 147 emails/day, deletes 48% immediately
    • Still High ROI *Direct Marketing Association SEO $22.24 Display Ads $19.72 $2 Banner Ads Email > $43 $10.51 Mobile $17 Keyword Ads
    • 13   13  ©Copyright  2013  SAVO  Group  Ltd.  All  Rights  Reserved.    CONFIDENTIAL   More & Louder Engagement
    • How to do better?
    • Context Content Story Call to Action Current / Old World … Sales Person (unread) (isolated) (lost) (?)
    • 16   Content Context Story Personal Easy 5 Keys
    • Video  &  MulHmedia   Documents  &  links   Customer    Stories   Yours - Good Others – Often Better 1. Content
    • Content Idea OPCThought Leadership Be the messenger Wrap in your - Context, CTA
    • 2. Context ü  Unlimited Content - Limited Understanding (context) ü  Awareness ü  Urgency - how it matters to me – now. ü  Trust -
    • Context Idea Focus on them … I am … and we do ²  You know how … ²  do you find … ²  … I though you would like… OPC
    • 3. StoryLess > More 114 276 Choices
    • Sequence Story IdeaLess + Sequence
    • 23   23   4. PersonalVoice, Face, ! The Story You Tell!
    • 24   Personal Video Good – Easy Bad – Easier
    • Personal Idea Tim Keelan Title Company Authentic Faces
    • 5. EasyFor Them … consume, share, “get”
    • EasyFor You … create, send, measure
    • 28   Content Context Story Personal Easy 5 Keys
    • New Approach
    • Context Content Story Call to Action Current / Old World … Sales Person (unread) (isolated) (lost) (?)
    • Context (unread) Content (isolated) Story (lost) Call to Action (?) A New Approach
    • Branded  for  you   Core  Content   Personal   ConnecHon,   Story,  Context   Call  to  AcHon   Digital Postcards
    • Digital Postcards
    • Video  &  MulHmedia   Documents  &  links   Rich  Text   HTML   Customer    Stories   Forms,  Survey’s   Any & All Content
    • Brochure s Testimonials Slides Demo’s Content. Context. Story. Personal. Simple
    • Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in) Personal Multimedia Message(video)
    • Why: To Sell is Human - Voice, face, age, ethnicity, gender, passion Why: Professional @ Scale Why: Measure How: by enabling authentic connection What: SaaS Solutions. Digital Postcards Start with Why
    • Contact Tim Keelan Director Sales Engagement SAVO tim.keelan@savogroup.com
    • Learn More @http://www.savoinspire.com/virtual_sales_engagement1