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SUSTAINABLE READING              THE HONG KONG POLYTECHNIC UNIVERSITY              SCHOOL OF DESIGN              XU SHIJIE...
SUSTAINABLE    READING    PROJECT    FOR    POLYU    SCHOOL    OF    DESIGN                  RESEARCH                     ...
OBSERVATION12年3月30日星期五
HOW PEOPLE READ IN                 THEIR DAILY?12年3月30日星期五
12年3月30日星期五
SECONDARY RESEARCH12年3月30日星期五
1. THE DEBATE                 Feels good to read Carry lots of Information                 Requires no special in one equi...
2. IPADS & KINDLES CAUSES E-BOOKS              LENDING AT LIBRARIES EXPLODES              John	  Paul	  Titlow,	  	  Thank...
3. AMAZON IS THINKING ABOUT REAL-              WORLD STORES              Amazons key competitor, Barnes &              Nob...
4. READING EXPERIENCE- TRADITIONAL              WAYS VS. MODERN WAY              A	  History	  of	  Reading,	  2003,	  Ste...
5.HOW IPAD CHANGE PEOPLE’S              READING BEHAVIOR?              Yellow part is the time distribution on reading on ...
6. CONCEPT OF SUSTAINABILITY                                                             SOCIAL                       Bear...
INSIGHTS12年3月30日星期五
DIGITAL              1         2                3                4        HARD TO       EVERYONE          CREATES       DI...
SUSTAINABLE                                 READING                                 PROJECT                               ...
FREE NEWSPAPER12年3月30日星期五
WILLING TO READ                 EVERYDAY              FEEL SUCK TO STORE12年3月30日星期五
RELATIONSHIP                        Provides Infor.              Publisher   Requires Infor.   Reader          Needs Money...
TRADITIONAL MODE   Publisher Creates Platform                                Infor.          +      Newspaper             ...
PROBLEMS12年3月30日星期五
12年3月30日星期五
XU SHIJIE   &   ZHOU YUE   03-2012                 PROPOSAL   SUSTAINABLE   READING   PROJECT   FOR   POLYU   SCHOOL   OF ...
SOCIAL              Bearable             Equitable                   SUSTAINABILITY      ENVIRON                          ...
SOCIAL                 AWARENESS                  SYSTEM      ENVIRON                ECONO        -MENT                -MI...
RECYCLING              Become environmental friendly12年3月30日星期五
FROM RESEARCH              People always reading while                waiting on the vehicle              Free newspapers ...
Free Newspaper              Recycling Box12年3月30日星期五
FOR INSTANCE                              MTR STATION                                                  To TST East   MTR  ...
12年3月30日星期五
12年3月30日星期五
Increasing the              AWARENESS              of society12年3月30日星期五
12年3月30日星期五
SWITCHING              the economic profit12年3月30日星期五
Media12年3月30日星期五
FROM RESEARCH                  Mass of information in                   nowadays society               There’s a fast impr...
+              DIGITAL       PAPER12年3月30日星期五
For more                                             Reading                                          Less Information    ...
12年3月30日星期五
Business Mode12年3月30日星期五
Producing Paper Platform               Producing Information12年3月30日星期五
What if let the publisher switch              their business mode to only              producing information?             ...
Publisher   Infor.                                     LED     Advertiser   Money              Tickers                    ...
Example:  Nestlé tells you:              Iraq warns of Syria proxy war12年3月30日星期五
THX12年3月30日星期五
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Sustainable Reading - Concept Workshop

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Final slides for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.

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Transcript of "Sustainable Reading - Concept Workshop"

  1. 1. SUSTAINABLE READING THE HONG KONG POLYTECHNIC UNIVERSITY SCHOOL OF DESIGN XU SHIJIE, (11510238G) ZHOU YUE (11537299G) 30-03-201212年3月30日星期五
  2. 2. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN RESEARCH & INSIGHTS XU SHIJIE & ZHOU YUE 03-201212年3月30日星期五
  3. 3. OBSERVATION12年3月30日星期五
  4. 4. HOW PEOPLE READ IN THEIR DAILY?12年3月30日星期五
  5. 5. 12年3月30日星期五
  6. 6. SECONDARY RESEARCH12年3月30日星期五
  7. 7. 1. THE DEBATE Feels good to read Carry lots of Information Requires no special in one equipment equipment Save paper12年3月30日星期五
  8. 8. 2. IPADS & KINDLES CAUSES E-BOOKS LENDING AT LIBRARIES EXPLODES John  Paul  Titlow,    Thanks  to  iPads  and  Kindles,  E-­‐Book  Lending  at  Libraries  Explodes12年3月30日星期五
  9. 9. 3. AMAZON IS THINKING ABOUT REAL- WORLD STORES Amazons key competitor, Barnes & Noble, already has hundreds of its own stores, and they have their own showroom for the Nook readers and tablets, so the boutique model reported by Good E-Reader sounds reasonable. Jon  Mitchell,  Amazon  is  thinking  about  real-­‐world  stores12年3月30日星期五
  10. 10. 4. READING EXPERIENCE- TRADITIONAL WAYS VS. MODERN WAY A  History  of  Reading,  2003,  Steven  Roger  Fisher,  Reaktion  Books12年3月30日星期五
  11. 11. 5.HOW IPAD CHANGE PEOPLE’S READING BEHAVIOR? Yellow part is the time distribution on reading on Computer, and grey part is for iPad. http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/12年3月30日星期五
  12. 12. 6. CONCEPT OF SUSTAINABILITY SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT http://en.wikipedia.org/wiki/Sustainability12年3月30日星期五
  13. 13. INSIGHTS12年3月30日星期五
  14. 14. DIGITAL 1 2 3 4 HARD TO EVERYONE CREATES DIGITAL CAN REVIEW CAN CREATE TANGIBLE BE AND TRUST BOOKS READING IN SUSTAINABLE TURN DIFFERENT NEGATIVE POPULAR FOR 5 6 7 8 PURPOSE CAUSE FAST READING, INFLUENCE FOR FREE NEWSPAPER DIFFERENT LESS READING CHILDREN TO IN HONG KONG, ENVIRONMENTAL TIME AND PLACE USE DIGITAL CAUSE RESOURCE FOCUS READING WASTE12年3月30日星期五
  15. 15. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN FURTHER STUDY XU SHIJIE & ZHOU YUE 03-201212年3月30日星期五
  16. 16. FREE NEWSPAPER12年3月30日星期五
  17. 17. WILLING TO READ EVERYDAY FEEL SUCK TO STORE12年3月30日星期五
  18. 18. RELATIONSHIP Provides Infor. Publisher Requires Infor. Reader Needs Money Advertiser Spreads Product Reader Needs Platform12年3月30日星期五
  19. 19. TRADITIONAL MODE Publisher Creates Platform Infor. + Newspaper Reader Ad. Advertiser Provides Money12年3月30日星期五
  20. 20. PROBLEMS12年3月30日星期五
  21. 21. 12年3月30日星期五
  22. 22. XU SHIJIE & ZHOU YUE 03-2012 PROPOSAL SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN12年3月30日星期五
  23. 23. SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT12年3月30日星期五
  24. 24. SOCIAL AWARENESS SYSTEM ENVIRON ECONO -MENT -MIC RECYCLING SWITCHING12年3月30日星期五
  25. 25. RECYCLING Become environmental friendly12年3月30日星期五
  26. 26. FROM RESEARCH People always reading while waiting on the vehicle Free newspapers are only used during the way people go/back to work No one like to collect newspaper12年3月30日星期五
  27. 27. Free Newspaper Recycling Box12年3月30日星期五
  28. 28. FOR INSTANCE MTR STATION To TST East MTR PolyUBus Stop POLYTECHNIC UNIVERSITY Bridge12年3月30日星期五
  29. 29. 12年3月30日星期五
  30. 30. 12年3月30日星期五
  31. 31. Increasing the AWARENESS of society12年3月30日星期五
  32. 32. 12年3月30日星期五
  33. 33. SWITCHING the economic profit12年3月30日星期五
  34. 34. Media12年3月30日星期五
  35. 35. FROM RESEARCH Mass of information in nowadays society There’s a fast improvement on digital media of newspaper Most people still prefer tangible media to read Free newspaper becomes the main source of paper rubbish in HK12年3月30日星期五
  36. 36. + DIGITAL PAPER12年3月30日星期五
  37. 37. For more Reading Less Information China D Google NYC HE Less Paper China Daily12年3月30日星期五
  38. 38. 12年3月30日星期五
  39. 39. Business Mode12年3月30日星期五
  40. 40. Producing Paper Platform Producing Information12年3月30日星期五
  41. 41. What if let the publisher switch their business mode to only producing information? Nowadays we can see so many advertisements in MTR station with LED Tickers, we think it is a good way to add the news title to this equipments.12年3月30日星期五
  42. 42. Publisher Infor. LED Advertiser Money Tickers Reader News Digital platform HK MTR12年3月30日星期五
  43. 43. Example: Nestlé tells you: Iraq warns of Syria proxy war12年3月30日星期五
  44. 44. THX12年3月30日星期五

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