Sustainable Reading - Concept Workshop

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Final slides for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.

Final slides for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.

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  • 1. SUSTAINABLE READING THE HONG KONG POLYTECHNIC UNIVERSITY SCHOOL OF DESIGN XU SHIJIE, (11510238G) ZHOU YUE (11537299G) 30-03-201212年3月30日星期五
  • 2. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN RESEARCH & INSIGHTS XU SHIJIE & ZHOU YUE 03-201212年3月30日星期五
  • 3. OBSERVATION12年3月30日星期五
  • 4. HOW PEOPLE READ IN THEIR DAILY?12年3月30日星期五
  • 5. 12年3月30日星期五
  • 6. SECONDARY RESEARCH12年3月30日星期五
  • 7. 1. THE DEBATE Feels good to read Carry lots of Information Requires no special in one equipment equipment Save paper12年3月30日星期五
  • 8. 2. IPADS & KINDLES CAUSES E-BOOKS LENDING AT LIBRARIES EXPLODES John  Paul  Titlow,    Thanks  to  iPads  and  Kindles,  E-­‐Book  Lending  at  Libraries  Explodes12年3月30日星期五
  • 9. 3. AMAZON IS THINKING ABOUT REAL- WORLD STORES Amazons key competitor, Barnes & Noble, already has hundreds of its own stores, and they have their own showroom for the Nook readers and tablets, so the boutique model reported by Good E-Reader sounds reasonable. Jon  Mitchell,  Amazon  is  thinking  about  real-­‐world  stores12年3月30日星期五
  • 10. 4. READING EXPERIENCE- TRADITIONAL WAYS VS. MODERN WAY A  History  of  Reading,  2003,  Steven  Roger  Fisher,  Reaktion  Books12年3月30日星期五
  • 11. 5.HOW IPAD CHANGE PEOPLE’S READING BEHAVIOR? Yellow part is the time distribution on reading on Computer, and grey part is for iPad. http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/12年3月30日星期五
  • 12. 6. CONCEPT OF SUSTAINABILITY SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT http://en.wikipedia.org/wiki/Sustainability12年3月30日星期五
  • 13. INSIGHTS12年3月30日星期五
  • 14. DIGITAL 1 2 3 4 HARD TO EVERYONE CREATES DIGITAL CAN REVIEW CAN CREATE TANGIBLE BE AND TRUST BOOKS READING IN SUSTAINABLE TURN DIFFERENT NEGATIVE POPULAR FOR 5 6 7 8 PURPOSE CAUSE FAST READING, INFLUENCE FOR FREE NEWSPAPER DIFFERENT LESS READING CHILDREN TO IN HONG KONG, ENVIRONMENTAL TIME AND PLACE USE DIGITAL CAUSE RESOURCE FOCUS READING WASTE12年3月30日星期五
  • 15. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN FURTHER STUDY XU SHIJIE & ZHOU YUE 03-201212年3月30日星期五
  • 16. FREE NEWSPAPER12年3月30日星期五
  • 17. WILLING TO READ EVERYDAY FEEL SUCK TO STORE12年3月30日星期五
  • 18. RELATIONSHIP Provides Infor. Publisher Requires Infor. Reader Needs Money Advertiser Spreads Product Reader Needs Platform12年3月30日星期五
  • 19. TRADITIONAL MODE Publisher Creates Platform Infor. + Newspaper Reader Ad. Advertiser Provides Money12年3月30日星期五
  • 20. PROBLEMS12年3月30日星期五
  • 21. 12年3月30日星期五
  • 22. XU SHIJIE & ZHOU YUE 03-2012 PROPOSAL SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN12年3月30日星期五
  • 23. SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT12年3月30日星期五
  • 24. SOCIAL AWARENESS SYSTEM ENVIRON ECONO -MENT -MIC RECYCLING SWITCHING12年3月30日星期五
  • 25. RECYCLING Become environmental friendly12年3月30日星期五
  • 26. FROM RESEARCH People always reading while waiting on the vehicle Free newspapers are only used during the way people go/back to work No one like to collect newspaper12年3月30日星期五
  • 27. Free Newspaper Recycling Box12年3月30日星期五
  • 28. FOR INSTANCE MTR STATION To TST East MTR PolyUBus Stop POLYTECHNIC UNIVERSITY Bridge12年3月30日星期五
  • 29. 12年3月30日星期五
  • 30. 12年3月30日星期五
  • 31. Increasing the AWARENESS of society12年3月30日星期五
  • 32. 12年3月30日星期五
  • 33. SWITCHING the economic profit12年3月30日星期五
  • 34. Media12年3月30日星期五
  • 35. FROM RESEARCH Mass of information in nowadays society There’s a fast improvement on digital media of newspaper Most people still prefer tangible media to read Free newspaper becomes the main source of paper rubbish in HK12年3月30日星期五
  • 36. + DIGITAL PAPER12年3月30日星期五
  • 37. For more Reading Less Information China D Google NYC HE Less Paper China Daily12年3月30日星期五
  • 38. 12年3月30日星期五
  • 39. Business Mode12年3月30日星期五
  • 40. Producing Paper Platform Producing Information12年3月30日星期五
  • 41. What if let the publisher switch their business mode to only producing information? Nowadays we can see so many advertisements in MTR station with LED Tickers, we think it is a good way to add the news title to this equipments.12年3月30日星期五
  • 42. Publisher Infor. LED Advertiser Money Tickers Reader News Digital platform HK MTR12年3月30日星期五
  • 43. Example: Nestlé tells you: Iraq warns of Syria proxy war12年3月30日星期五
  • 44. THX12年3月30日星期五