The perfect company.
With awesome sales
and happy customers.
How to?
Let´s first see how
NOT
to!
an idea? management
Somebody has an idea.
an idea?
core
values
team
management
He is starting a company and
communicates his idea.
an idea?
core
values
team
management
engineering
Soon programmers are coding.
an idea?
core
values
team
product
developm
ent
management
engineering
Ideas are flying and new
ideas added daily.
an idea?
core
values
team
product
developm
ent
management
sales
engineering
We need sales.
Let´s go out and try.
an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
management
sales
engineering
Some early custo...
an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
customer
support
management
sales
engineering...
an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
m
arketing
socialm
edia
customer
support
mana...
an idea?
core
values
team
product
developm
ent
customerhappiness
wordofmouth
m
arketing
socialm
edia
customer
support
mana...
an idea?
corevalues
team
product
developm
ent
customerhappiness
wordofmouth
marketingsocialmedia
customer
support
manageme...
What´s
WRONG?
an idea? management
Somebody has an idea.
An idea is not powerful enough if it stands alone.
If it is isolated. It needs t...
What is your context?
Tell your idea embedded
within a real life
experience everybody
can relate to.
Embedded within context!
No facts!
Our website provides
comparison analyses to get
the cheapest leasing quote
for your new car.
Last week 3 car dealers
were almost fist-fighting
downtown to provide
you a better than ever
quota to finance your
new car.
That´s the secret.
Just that.
Have a awesome and
compelling story!
an awesome and
compelling story
Somebody has an idea AND creates a
awesome story around it.
an awesome and
compelling story
management
The management loves the story.
an awesome and
compelling story
core
values
team
management
They live and breath the story.
an awesome and
compelling story
core
values
team
management
engineering
Engineers codes the story.
an awesome and
compelling story
core
values
team
product
developm
ent
management
engineering
Support the story.
an awesome and
compelling story
core
values
team
product
developm
ent
managementsales
engineering
We are selling the story.
an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
managementsales
eng...
an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
customer
support
ma...
an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
m
arketing
socialm
...
an awesome and
compelling story
core
values
team
product
developm
ent
custom
erhappiness
word
ofm
outh
m
arketing
socialm
...
A salesman must
excite the customer,
not correct him.
Seduce him, not
educate him!
Simple. Jargon.
“1000 songs in your
pocket.”
“Today we introducing a new, portable music
player that weights a mere 6.5 ou...
How to create a
awesome and compelling
story?
www.stories4success.com
SIMPLE.
JUST.
READ.
Joachim Günster
0172-53 84 702
jg@stories4success.com
Twitter  @stories4success
Blog www.stories4success.com 
www.facebook...
The perfect company. With awesome sales  and happy customers.
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The perfect company. With awesome sales and happy customers.

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The perfect company. With awesome sales
and happy customers.
How to? Understand the secrets behind awesome companies, the drivers for excellence, the force of passion.

Published in: Business, Technology
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The perfect company. With awesome sales and happy customers.

  1. 1. The perfect company. With awesome sales and happy customers.
  2. 2. How to?
  3. 3. Let´s first see how NOT to!
  4. 4. an idea? management Somebody has an idea.
  5. 5. an idea? core values team management He is starting a company and communicates his idea.
  6. 6. an idea? core values team management engineering Soon programmers are coding.
  7. 7. an idea? core values team product developm ent management engineering Ideas are flying and new ideas added daily.
  8. 8. an idea? core values team product developm ent management sales engineering We need sales. Let´s go out and try.
  9. 9. an idea? core values team product developm ent customerhappiness wordofmouth management sales engineering Some early customers tell their friends.
  10. 10. an idea? core values team product developm ent customerhappiness wordofmouth customer support management sales engineering And do have some questions.
  11. 11. an idea? core values team product developm ent customerhappiness wordofmouth m arketing socialm edia customer support management sales engineering Let´s go and do some marketing.
  12. 12. an idea? core values team product developm ent customerhappiness wordofmouth m arketing socialm edia customer support management sales engineering ?????
  13. 13. an idea? corevalues team product developm ent customerhappiness wordofmouth marketingsocialmedia customer support management sales engineering Oppps....
  14. 14. What´s WRONG?
  15. 15. an idea? management Somebody has an idea. An idea is not powerful enough if it stands alone. If it is isolated. It needs to be embedded in context. Not facts but context.
  16. 16. What is your context? Tell your idea embedded within a real life experience everybody can relate to.
  17. 17. Embedded within context! No facts!
  18. 18. Our website provides comparison analyses to get the cheapest leasing quote for your new car.
  19. 19. Last week 3 car dealers were almost fist-fighting downtown to provide you a better than ever quota to finance your new car.
  20. 20. That´s the secret. Just that. Have a awesome and compelling story!
  21. 21. an awesome and compelling story Somebody has an idea AND creates a awesome story around it.
  22. 22. an awesome and compelling story management The management loves the story.
  23. 23. an awesome and compelling story core values team management They live and breath the story.
  24. 24. an awesome and compelling story core values team management engineering Engineers codes the story.
  25. 25. an awesome and compelling story core values team product developm ent management engineering Support the story.
  26. 26. an awesome and compelling story core values team product developm ent managementsales engineering We are selling the story.
  27. 27. an awesome and compelling story core values team product developm ent custom erhappiness word ofm outh managementsales engineering Customers are re-telling the story.
  28. 28. an awesome and compelling story core values team product developm ent custom erhappiness word ofm outh customer support managementsales engineering Support shares the story.
  29. 29. an awesome and compelling story core values team product developm ent custom erhappiness word ofm outh m arketing socialm edia customer support managementsales engineering Marketing re-tells the story.
  30. 30. an awesome and compelling story core values team product developm ent custom erhappiness word ofm outh m arketing socialm edia customer support managementsales engineering The perfect company with awesome sales and happy customers.
  31. 31. A salesman must excite the customer, not correct him. Seduce him, not educate him!
  32. 32. Simple. Jargon. “1000 songs in your pocket.” “Today we introducing a new, portable music player that weights a mere 6.5 ounces, it´s about the size of a sardine can, and boots voluminous capacity, long battery life, and a lightning-fast transfer speed.” Story. Facts.
  33. 33. How to create a awesome and compelling story?
  34. 34. www.stories4success.com SIMPLE. JUST. READ.
  35. 35. Joachim Günster 0172-53 84 702 jg@stories4success.com Twitter  @stories4success Blog www.stories4success.com  www.facebook.com/StorymasterJG www.xing.com/profile/Joachim_Guenster de.linkedin.com/in/jguenster

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