LinkedIn for Business

LinkedIn the payoff and getting business.
Thought Leadership
Sharing Expertise
Promotion
Market Research
Win New Business

your profile are you memorable?
Add your voice
Add the right key words
Get connected
Get a vanity URL
Link to other social media
Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and--perhaps most important--win new business.

co. profile a tool for reputation management Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to enhance your brand.
Images & videos
Blog posts & tweets
Feature products
Seek recommendations

groups catering to your target market
Start small & build up
Read & watch
Engage
Groups are a double-edged sword... joining more groups can make you look more important, but at a certain point it becomes unmanageable.

get involved earn good karma
Comment
Ask/answer questions
Surveys and polls
It should go without saying, but to get any value out of social media you have be social.

Every time someone sees your name and your activity on the network it reminds them you are there, and what you’re doing. updates what are you doing?
White papers
Articles
Research
Completed projects
Events you’re attending

Nothing builds credibility like third-party endorsements. referrals be honest & give ‘em back
Get recommendations
Give recommendations
Use your network

search the payoff & getting business Create searches to find questions, people and topics targeted to your expertise or the service your company provides.
Follow discussions
Groups and answers
Track who’s looking at your profile
Google Alerts [site:linkedin.com"your keywords"]

finding time how much is too much?
1 – 2 times per week
Answer some questions
Post a status update
Participate in one or two groups
While the owners of LinkedIn would love it if you logged in every day, that’s probably not the best use of your time. You should be able to do this in less than an hour a week.

The Women's Business Network (WBN) of Ottawa

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LinkedIn for Business

by Deanna White

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