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06 -MediaIndustries,[object Object],They’re after my brain!,[object Object]
Class Business,[object Object],Announcements,[object Object],Henry Jenkins (Friday September 30, 12:30PM-1:45PM in RTV 180),[object Object],#IUT205,[object Object],Exam 1: 09/27,[object Object],Assignment 1: 10/13,[object Object]
Last time on T205,[object Object]
How do the media researchers see the audience?,[object Object]
How does the media industry see the audience?,[object Object]
Mass audience > ,[object Object],Niche audience > ,[object Object],Connected convergent audience,[object Object]
Examples,[object Object],Connected Convergent Audience,[object Object],Audience Conditioning,[object Object]
06 mediaindustry
Pop Quiz #2,[object Object],What specific TV program was given as an example to Geographic Segmentation?,[object Object],What was the example used to demonstrate re-cognizing and meaning matching?,[object Object]
Pop Quiz #2,[object Object],What specific TV program was given as an example to Geographic Segmentation?,[object Object],Friday Night Lights,[object Object],What was the example used to demonstrate re-cognizingand meaning matching?,[object Object],A Dog,[object Object]
How are mediums created?,[object Object]
Are there patterns?,[object Object]
Stages of Media Development,[object Object]
06 mediaindustry
Zombies?,[object Object]
06 mediaindustry
Know the beast!,[object Object]
Knowledge = power,[object Object]
Power leads to change,[object Object]
Patterns of Development,[object Object]
Comparisons Across Mass Media,[object Object]
Patterns of Development,[object Object]
Biological,[object Object]
Looking for patterns,[object Object]
Way of knowing,[object Object]
Innovation,[object Object],Penetration,[object Object],Peak,[object Object],Decline,[object Object],Adaptation,[object Object]
More Patterns? ,[object Object]
The American Dream?,[object Object]
Innovation Stage,[object Object]
New Channels created,[object Object]
New Technology reaches and audiences,[object Object]
Marketing,[object Object]
$$$,[object Object]
Channel begins to grow,[object Object]
Limitless optimism,[object Object],Unsubstantiated pessimism,[object Object]
Penetration Stage,[object Object]
Appeal to larger market,[object Object]
Satisfy existing need or create new needs,[object Object]
More Channels,[object Object]
More Convenience,[object Object]
Guarded optimism,[object Object],Investigated pessimism,[object Object]
Peak Stage,[object Object]
Most Attention,[object Object]
Most Revenue,[object Object]
Maximum Penetration,[object Object]
Indicators of Peak,[object Object]
Dominant medium,[object Object]
Time,[object Object]
Money,[object Object]
Attention,[object Object]
Direct IncomevsIndirect Income,[object Object]
Keep an eye on Internet and video games,[object Object]
No rocking the boat!,[object Object]
Decline Stage,[object Object]
Winners and Losers,[object Object]
Limitations,[object Object]
Peak means someone is in decline,[object Object]
We told you so!,[object Object],It failed AND succeeded!,[object Object]
Adaption Stage,[object Object]
Repositioning,[object Object]
Video killed the radio star,[object Object]
Internet killed the video star,[object Object]
Zombies!!,[object Object]
The Biggest Zombie Shark,[object Object]
Appendix A,[object Object],Book,[object Object],Newspaper,[object Object],Magazine,[object Object],Film,[object Object],Recording,[object Object],Radio,[object Object],Broadcast,[object Object],Cable ,[object Object],Computers/Internet,[object Object]
Life Cycle,[object Object]
Life Cycle?,[object Object]
What happens next?,[object Object]
What happens other places?,[object Object]
India and TV?,[object Object]
Introduction of cable television is associated with significant decreases in the reported acceptability of domestic violence towards women and son preference, as well as increases in women's autonomy and decreases in fertility. ,[object Object],And may increases school enrollment for younger children, perhaps through increased participation of women in household decision-making.,[object Object]
How are mediums created?,[object Object]
Are there patterns?,[object Object]
Media EconomicsCh. 7 ,[object Object]

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