03 - Defining Media Literacy<br />
Class Business<br />Announcements<br />Trash<br />#IUT205<br />Exam 1: 09/27<br />Assignment 1: 10/13<br />
Last time on T205<br />
Automaticity<br />Where our minds operate <br />without any conscious effort <br />from ourselves<br />
The Big QuestionWho has programmed the computer code that governs these automatic routines?<br />
Media Saturation +Degree of Exposure + Information Problems (selection + automatic processing) = Automaticity<br />
What is media literacy?<br />
Pop Quiz #1<br />What is the #1 cable program?<br />What prop was used in automaticity experiment?<br />
Pop Quiz #1<br />What is the #1 cable program?<br /> SpongeBob<br />What prop was used in automaticity experiment?<br />A ...
Literacy as coping mechanism to combat automaticity<br />
Am I media literate? <br />
Literacy<br />
Building Blocks of Media Literacy<br />
Definition(s)<br />
Topology<br />
Advantages <br />
Literacy<br />
Combat Automaticity<br />
Assigning meaning to messages<br />
Organizing the meanings<br />
Constructing meaningful messages<br />
Building Blocks of Media Literacy<br />
Personal Locus<br />
Goals and Drives<br />
Engaged Locus<br />
Conscious and subconscious<br />
Knowledge Structures<br />
How information is organized in memory<br />
Information vs knowledge<br />
Factual Information<br />Social Information<br />
Skills<br />Analysis:Breaking down the message into meaningful elements<br />Evaluation:Judging the value of the elements<...
THE DEFINITION!<br />
Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meanin...
Media Literacy is Multidimensional<br />
Cognitive<br />
Emotional<br />
Aesthetic<br />
Moral<br />
Media Literacy is a continuum not a category<br />
Topology<br />
Advantages of a Higher Degree of Media Literacy<br />
Appetite for Wider Variety of Media Messages<br />
More Self-programming of <br />Mental Codes<br />
More Control over Media<br />
More Informed MediaCreations<br />
Media Literacy<br />
Building Blocks<br />Personal Locus +<br />Knowledge Structures +<br />Skills<br />
Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meanin...
Media Literacy is…<br />Multidimensional<br />A Continuum<br />
Advantages are…<br />Appetite for wide variety of messages<br />Self-programming<br />Control<br />Creations<br />
Media & The IndividualChapter 3<br />
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  • 03 definingmedialiteracy

    1. 1. 03 - Defining Media Literacy<br />
    2. 2. Class Business<br />Announcements<br />Trash<br />#IUT205<br />Exam 1: 09/27<br />Assignment 1: 10/13<br />
    3. 3. Last time on T205<br />
    4. 4. Automaticity<br />Where our minds operate <br />without any conscious effort <br />from ourselves<br />
    5. 5. The Big QuestionWho has programmed the computer code that governs these automatic routines?<br />
    6. 6. Media Saturation +Degree of Exposure + Information Problems (selection + automatic processing) = Automaticity<br />
    7. 7. What is media literacy?<br />
    8. 8.
    9. 9. Pop Quiz #1<br />What is the #1 cable program?<br />What prop was used in automaticity experiment?<br />
    10. 10. Pop Quiz #1<br />What is the #1 cable program?<br /> SpongeBob<br />What prop was used in automaticity experiment?<br />A Poster<br />
    11. 11. Literacy as coping mechanism to combat automaticity<br />
    12. 12. Am I media literate? <br />
    13. 13.
    14. 14. Literacy<br />
    15. 15. Building Blocks of Media Literacy<br />
    16. 16. Definition(s)<br />
    17. 17. Topology<br />
    18. 18. Advantages <br />
    19. 19. Literacy<br />
    20. 20.
    21. 21. Combat Automaticity<br />
    22. 22. Assigning meaning to messages<br />
    23. 23. Organizing the meanings<br />
    24. 24. Constructing meaningful messages<br />
    25. 25. Building Blocks of Media Literacy<br />
    26. 26. Personal Locus<br />
    27. 27. Goals and Drives<br />
    28. 28. Engaged Locus<br />
    29. 29. Conscious and subconscious<br />
    30. 30. Knowledge Structures<br />
    31. 31. How information is organized in memory<br />
    32. 32. Information vs knowledge<br />
    33. 33. Factual Information<br />Social Information<br />
    34. 34. Skills<br />Analysis:Breaking down the message into meaningful elements<br />Evaluation:Judging the value of the elements<br />Grouping:Determining what elements are alike<br />Induction:Inferring pattern<br />Deduction: Using general principles to explain particulars<br />Synthesis: Assembling elements into new structures<br />Abstracting: Capturing the essence of the message<br />
    35. 35. THE DEFINITION!<br />
    36. 36. Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter.<br />
    37. 37. Media Literacy is Multidimensional<br />
    38. 38. Cognitive<br />
    39. 39. Emotional<br />
    40. 40. Aesthetic<br />
    41. 41. Moral<br />
    42. 42. Media Literacy is a continuum not a category<br />
    43. 43. Topology<br />
    44. 44. Advantages of a Higher Degree of Media Literacy<br />
    45. 45. Appetite for Wider Variety of Media Messages<br />
    46. 46. More Self-programming of <br />Mental Codes<br />
    47. 47. More Control over Media<br />
    48. 48. More Informed MediaCreations<br />
    49. 49. Media Literacy<br />
    50. 50. Building Blocks<br />Personal Locus +<br />Knowledge Structures +<br />Skills<br />
    51. 51. Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter.<br />
    52. 52. Media Literacy is…<br />Multidimensional<br />A Continuum<br />
    53. 53. Advantages are…<br />Appetite for wide variety of messages<br />Self-programming<br />Control<br />Creations<br />
    54. 54. Media & The IndividualChapter 3<br />

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