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StoryHack: How StoryCode Is
Revolutionizing The Cross-Platform Process
                          
                  Mike Knowlton  
           murmurco.com / @murmurco
          storycode.org / @storycodeorg
• Innovation hub for the intersection of story
  and technology
• Not-for-profit 501c3 structure
• 1,000 story+tech immersive creators
• Grew out of Transmedia NYC Meetup
StoryWorld 2012 Story Hack Presentation
STORYCODE GOALS

• Build a bridge between creators and
  technologists
• Foster a community that creates immersive
  media projects on their own
• Not just marketing extensions but original
  immersive/transmedia pieces
• Information sharing through case studies
STORYCODE PROGRAMS
• FORUMS @ FSLC (live event + stream)
• IMMERSIONS - Education workshops
• Story HACKS + Custom HACKS
• IMMERSIVE DISPATCH + STORYCODE 10
• Collaboration Database / Matchmaking
• Conference Partnerships / Programming
• Partnership with:
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
STORY + CODE = STORY HACK
STORY HACK
• 36-Hour event - April 28th/29th 2012
• Held at Film Society Lincoln Center
• Teams comprised of four roles: Designer/
  Writer, Filmmaker, Developer, Producer/Project
  Manager
• Original concepts created for/at Story Hack
• Demo days-style presentation event at the end
• Some teams applied together, others we
  matched
StoryWorld 2012 Story Hack Presentation
STORY HACK SIGNUP
• Received over 300 registrations from around
  the world
• Could only host 30 participants
• Half applied as teams
• Half applied as individuals
• Important to be able to handle both
STORY + CODE = STORY HACK




• 1 cohesive narrative that spanned 3 or more
  media/tech platforms
• Execute one platform / paper model the other two
• 36-Hours / Hack theme was “courage”
• Integrate one of the technology sponsors in hack
STORY HACK WILDCARDS
• Incorporate a “Miles of
  Lace” dress from Brand
  Sponsor: Free People.




• Integrate the Emily
  Dickinson quote
  “Fortune befriends the
  bold.”
STORY HACK
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
STORY HACK
• Brian Clark - GMB Studios
• Steve Coulson - Creative Director @ Campfire
• Josh Shabtai - Vertigore Games
• Mark Harris - The Lost Children / Pandemic /
  Broadcastr
StoryWorld 2012 Story Hack Presentation
STORY HACK LOGISTICS

• Seven teams of four people
• Participants ranged from indie creators to
  digital agency/advertising folks
• 36-Hours straight
• Arranged for servers for development space
• Developer outreach - mainly through
  meetups and forums
• WiFi and Wired connectivity throughout
  event
STORY HACK DEMO

• Positioned as the “piece de resistance”
• Each team had 15 minutes to present their
  story hack
• Live performance turned out to be very
  important
• Don’t “tell a story about a story” just tell the
  story
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
StoryWorld 2012 Story Hack Presentation
STORY HACK JUDGES
• Warren Cohen - Executive Producer at VH1
• Blaine Graboyes - Executive Producer and
  Game Designer (Member of PGA)
• Jed Paulson - Director of Marketing at Free
  People
• Craig Singer - Director at Disney
• Katherine Oliver - Commissioner of the New
  York City Mayor's Office of Media and
  Entertainment
•
StoryWorld 2012 Story Hack Presentation
STORY HACK PRIZES
• Grand prize of $1000 (yes cash money) -
  awarded to team selected by judges to Team
  Cupcakes and Rainbows winner
• Twilio prize of Kindles for best use of Twilio
  was also awarded to Team Rodan
StoryWorld 2012 Story Hack Presentation
STORY HACK PRESS
STORY HACK QUOTES
• "I’ve written sample bibles and transmedia
  proposals before ... but I’ve never finished an
  actual project. So this Story Hack is my first
  chance to develop something cross-platform
  beyond the page and it’s already been really
  educational..." Randy Astle
• "...I knew StoryCode's hackathon was going to
  be not only special, but an important moment
  in the history of Transmedia as an art form."
  Carrie Cutforth-Young
STORY HACK DIY
• Not that difficult to produce one (space,
  connectivity, + people)
• Great for community building and excellent
  way to pull developers into your group
• Story Hacks will grow your membership and
  increase diversity
• Technology companies are looking for
  opportunities to get in front of storytellers
• Brands are looking to meet next-gen creators
STORY HACKS TAKING
• Transmedia SF - Transmedia Jam - July 20th/
  21st, 2012
• POV Hackathon - August 11th/12, 2012
• The Film Experience Hackathon - October
  13th/14th, 2012
• Movie Hackathon (Film Independent and ZEFR)
  - October 20th/ 21st, 2012
• Tribeca-Zeega Hackathon @ the MIT
  OpenDocLab - November 3rd, 2012
STORY HACK ADVICE
• 24/7 - keeps people focused + more “hack-
  like”
• Hardwired ethernet connections a MUST
• Potential sponsors include local companies,
  tech companies (they have hack budgets), and
  adventurous brands
• Demos are key - prizes make the event feel
  like a true hackathon
• Mentors are vital
• Let developers use their own environment
STORY HACK ADVICE P.S.
• Document everything as best you can
• Hacks have short shelf-lives by nature
• Have teams submit a demo video and/or
  treatment for their hack
• This will help preserve the hacks for posterity
• Get investors in the audience
STORY HACK LINKS
• Full Summary in document format - https://
  docs.google.com/document/d/
  1NNkL4IIdp6qEHVX6bm_64zYSSpk_07m22Z6C
  oOybVLo/edit
• Video of Demo Days event - http://
  www.youtube.com/watch?v=PleSSIXNf4k
ABOUT STORYCODE’S

Aina Abiodun - CEO
Aina is an award-winning independent film producer
with credits across media platforms. A serial
entrepreneur, she recently launched a cross-platform
media venture, AINA MEDIA Inc.

Mike Knowlton - CTO
Mike is a Creative Technologist who founded social film
studio Murmur. At Murmur, Mike creates original social
films and consults with leading brands, studios and
networks on using social films to extend existing
properties.
CONTACT

mike@storycode.org
aina@storycode.org

www.storycode.org
 @storycodeorg

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StoryWorld 2012 Story Hack Presentation

  • 1. StoryHack: How StoryCode Is Revolutionizing The Cross-Platform Process   Mike Knowlton   murmurco.com / @murmurco storycode.org / @storycodeorg
  • 2. • Innovation hub for the intersection of story and technology • Not-for-profit 501c3 structure • 1,000 story+tech immersive creators • Grew out of Transmedia NYC Meetup
  • 4. STORYCODE GOALS • Build a bridge between creators and technologists • Foster a community that creates immersive media projects on their own • Not just marketing extensions but original immersive/transmedia pieces • Information sharing through case studies
  • 5. STORYCODE PROGRAMS • FORUMS @ FSLC (live event + stream) • IMMERSIONS - Education workshops • Story HACKS + Custom HACKS • IMMERSIVE DISPATCH + STORYCODE 10 • Collaboration Database / Matchmaking • Conference Partnerships / Programming • Partnership with:
  • 8. STORY + CODE = STORY HACK
  • 9. STORY HACK • 36-Hour event - April 28th/29th 2012 • Held at Film Society Lincoln Center • Teams comprised of four roles: Designer/ Writer, Filmmaker, Developer, Producer/Project Manager • Original concepts created for/at Story Hack • Demo days-style presentation event at the end • Some teams applied together, others we matched
  • 11. STORY HACK SIGNUP • Received over 300 registrations from around the world • Could only host 30 participants • Half applied as teams • Half applied as individuals • Important to be able to handle both
  • 12. STORY + CODE = STORY HACK • 1 cohesive narrative that spanned 3 or more media/tech platforms • Execute one platform / paper model the other two • 36-Hours / Hack theme was “courage” • Integrate one of the technology sponsors in hack
  • 13. STORY HACK WILDCARDS • Incorporate a “Miles of Lace” dress from Brand Sponsor: Free People. • Integrate the Emily Dickinson quote “Fortune befriends the bold.”
  • 20. STORY HACK • Brian Clark - GMB Studios • Steve Coulson - Creative Director @ Campfire • Josh Shabtai - Vertigore Games • Mark Harris - The Lost Children / Pandemic / Broadcastr
  • 22. STORY HACK LOGISTICS • Seven teams of four people • Participants ranged from indie creators to digital agency/advertising folks • 36-Hours straight • Arranged for servers for development space • Developer outreach - mainly through meetups and forums • WiFi and Wired connectivity throughout event
  • 23. STORY HACK DEMO • Positioned as the “piece de resistance” • Each team had 15 minutes to present their story hack • Live performance turned out to be very important • Don’t “tell a story about a story” just tell the story
  • 30. STORY HACK JUDGES • Warren Cohen - Executive Producer at VH1 • Blaine Graboyes - Executive Producer and Game Designer (Member of PGA) • Jed Paulson - Director of Marketing at Free People • Craig Singer - Director at Disney • Katherine Oliver - Commissioner of the New York City Mayor's Office of Media and Entertainment •
  • 32. STORY HACK PRIZES • Grand prize of $1000 (yes cash money) - awarded to team selected by judges to Team Cupcakes and Rainbows winner • Twilio prize of Kindles for best use of Twilio was also awarded to Team Rodan
  • 35. STORY HACK QUOTES • "I’ve written sample bibles and transmedia proposals before ... but I’ve never finished an actual project. So this Story Hack is my first chance to develop something cross-platform beyond the page and it’s already been really educational..." Randy Astle • "...I knew StoryCode's hackathon was going to be not only special, but an important moment in the history of Transmedia as an art form." Carrie Cutforth-Young
  • 36. STORY HACK DIY • Not that difficult to produce one (space, connectivity, + people) • Great for community building and excellent way to pull developers into your group • Story Hacks will grow your membership and increase diversity • Technology companies are looking for opportunities to get in front of storytellers • Brands are looking to meet next-gen creators
  • 37. STORY HACKS TAKING • Transmedia SF - Transmedia Jam - July 20th/ 21st, 2012 • POV Hackathon - August 11th/12, 2012 • The Film Experience Hackathon - October 13th/14th, 2012 • Movie Hackathon (Film Independent and ZEFR) - October 20th/ 21st, 2012 • Tribeca-Zeega Hackathon @ the MIT OpenDocLab - November 3rd, 2012
  • 38. STORY HACK ADVICE • 24/7 - keeps people focused + more “hack- like” • Hardwired ethernet connections a MUST • Potential sponsors include local companies, tech companies (they have hack budgets), and adventurous brands • Demos are key - prizes make the event feel like a true hackathon • Mentors are vital • Let developers use their own environment
  • 39. STORY HACK ADVICE P.S. • Document everything as best you can • Hacks have short shelf-lives by nature • Have teams submit a demo video and/or treatment for their hack • This will help preserve the hacks for posterity • Get investors in the audience
  • 40. STORY HACK LINKS • Full Summary in document format - https:// docs.google.com/document/d/ 1NNkL4IIdp6qEHVX6bm_64zYSSpk_07m22Z6C oOybVLo/edit • Video of Demo Days event - http:// www.youtube.com/watch?v=PleSSIXNf4k
  • 41. ABOUT STORYCODE’S Aina Abiodun - CEO Aina is an award-winning independent film producer with credits across media platforms. A serial entrepreneur, she recently launched a cross-platform media venture, AINA MEDIA Inc. Mike Knowlton - CTO Mike is a Creative Technologist who founded social film studio Murmur. At Murmur, Mike creates original social films and consults with leading brands, studios and networks on using social films to extend existing properties.

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