StoryCode Immersion #6 - Immersive Media Project Pitching
September 4, 2012 StoryCode Immersion #6Immersive Media Project Pitching
AGENDA• Immersive Media Project Pitching Overview - 30 Minutes• Pitch Workshop (5 minute pitch followed by comments) Jennifer Warren / Andrew Leitch - Montauk Boys Michael Broz Josh Cook Robbie Wilkins - One Day• Assumes you have already lined up the pitch, getting the meetings is a whole other conversation• #storycode
OVERVIEW• Primary goal - communicate the project’s vision• Pitch audience - understand who you are pitching too• The pitch itself - direct, clear, concise, with a concrete ask• Pitch structure - what are the elements to a good pitch?• Follow up - in a planned and organized manner• Practice whenever you can - experiment with different pitches• Be over prepared but not robotic, think on your feet
PRIMARY GOAL - PROJECT VISION• If successful the pitch audience will understand your: • Story - what is the story? • Audience - who is the target audience? • Message - is there a meta-message the story conveys? • Style - how will you tell it? • $$ - how will it make money?• Don’t lead with the tech or the number of platforms. Lead with the story. The tech and platforms are part of the style in which it will be told.• Show excitement, pride, competency and commitment
PITCH AUDIENCE• Know your audience (duh) - easier said than done• Research the participants who will hear your pitch• Understand what they are looking for - put yourself in their shoes• Tailor elements of your pitch to their interests and concerns• Your goal is to make them successful by supporting your project - it’s simple human nature• Know how much time you will have, plan to come in under this time (leave time for conversation/questions)
THE PITCH ITSELF• Limited time - make it short and sweet• Focus on the most important, core and compelling aspects• Know your “elevator pitch” by heart• Example: It’s the story of a suburban mom who becomes a detective. It targets women ages 25 to 45. Storylines will explore life in the suburbs and the realities of consumerism. It will be told episodically via customized tablet/social video app. The business model rewards story evangelists and monetizes users who want to go deeper into the story.
PITCH STRUCTURE• Personal introduction of the story - show you are passionate about it and why• Video trailer (keep it short) - introduce the story, characters, and style in which it will be told• Highlight callouts - opportunity to show innovative thinking here, especially in monetization and story style• Have a prototype? Consider showing it here• The ASK - you must communicate what you are looking for with the pitch: funding, introductions, collaborators, etc.
PITCH ADVICE• Don’t go deeper until you stop and listen for clarifying questions• If there is an empty pause, probe for questions• “What’s your first impression”, “Does this make sense?”, “Are you working in platforms or stories like this?”• This lets the pitch audience signal what they are most interested in - you can then customize your pitch further on the fly to find points of mutual interest• Record every question you’re asked - these are a valuable window into what people are most interested in, and can highlight unclear elements of your pitch
PITCH ADVICE• If you have a pitch deck move beyond PPT - consider a tablet presentation if one-on-one or Keynote, Jux, Prezi• Presentation must be “designed” - should feel of the style of the story• 10-20-30 Rule: 10 slides, 20 minutes, 30 point font• Keep each slide dead simple• Include a single prominent image or a few key words per slide.• Keep a pitch journal - each pitch is an opportunity to learn and improve
FOLLOW UP• Always send thank you notes/emails immediately• Don’t bombard your target - one follow up after 3/4 days is good, if they don’t respond wait another week• Follow up email - keep it under 5 sentences (short and sweet)• Refer to something specific you discussed to remind the target of your story, its name, and its value• Include a relevant URL and single phone number and email address (avoid information overload)• Close with a specific question (“Would you be interested in coming on board as an investor?”)
RESOURCES• Projeqt, Jux, Hype, Prezi, SlideRocket, Google Presentations - free tools to help create an immersive presentation• Delicious.com stack of new storytelling tools