Eyeblaster Online Ads Examples
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Eyeblaster Online Ads Examples

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A set fo excellent examples of creative and interactive online advertising using the Eyeblaster platform.

A set fo excellent examples of creative and interactive online advertising using the Eyeblaster platform.

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http://www.storybridge.co.uk 118
http://www.feelslikemine.com 70
http://feelslikemine.com 69
http://dlmweb.beta.cytanium.com 65
http://localhost:28143 29
http://www.slideshare.net 22
http://localhost 15
http://www.brucewaskett.com 9
http://urbankinetic.com 9
http://www.storybridgedigital.com 7
http://mad-men.ru 6
http://translate.googleusercontent.com 2
http://onefootballworld.symphonetworks.com 2
http://www.fashion-networks.com 1
http://www.google.co.uk 1
http://storybridge.co.uk 1
http://www.linkedin.com 1
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Eyeblaster Online Ads Examples Eyeblaster Online Ads Examples Presentation Transcript

  • Eyeblaster Creative Examples
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    1
    Bruce Waskett – Storybridge Digital
  • Expandable banners – Tech, Internet & Telecoms
    T-Mobile (UK)
    Leaderboard EB with streaming video clip.
    User rolls over the CTA to expand. Leads nicely to the full video on YouTube. This was a well orchestrated 'spontaneous' event at one of the largest railway stations in London.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=T-Mobile%20Kila%20Dance%20Combi
    http://www.youtube.com/lifesforsharing?gl=GB&hl=en-GB
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    2
  • Expandable banners – Tech, Internet & Telecoms
    iiNet naked (Aus)
    Skyscraper EB with user interaction.
    Expanding the ad gives the nice comical device of the user being able to view Finn (mostly) naked through a small circle reveal.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=iinet%20Naked
    http://www.gonaked.com.au/
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    3
  • Expandable banners – CPG
    Snickers – Get me some nuts! (UK)
    Leaderboard EB with data capture. Sends your friend a customised voicemail from Mr T. The data is sent from the ad to your database and application.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=Snickers%20-%20Get%20some%20Nuts
    http://www.getsomenuts.tv/
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    4
  • Polite banners – Tech, Internet & Telecoms
    Sony Ericsson – Accessory (UK)
    MREC EB with interactive information.
    The ad firstly allows the user to interact with the character, spinning him, which takes them onto 3 products. Each product has five pieces of information that can be viewed on mouse rollover.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=Sony%20Ericsson%20Accessory
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    5
  • Polite banners – Tech, Internet & Telecoms
    Vodafone – Sponsorship (Aus)
    MREC polite EB.
    Uses polite download to show one of the specially created 'webisodes' for the 'Behind the scenes' with Team Vodafone campaign.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=Vodafone%20Sponsorships
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    6
  • Polite banners – CPG
    Pepsi – Refresh (USA)
    MREC polite EB with user video upload through their own webcam.
    Here the user can actually utilise their own webcam to record a message for the president through the banner and upload this to YouTube for the campaign. (That is actually me in the last image live!)
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=Pepsi%20-%20Dear%20Mr%20President
    http://www.refresheverything.com/
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    7
  • Polite banners – Entertainment
    San Diego Zoo (USA)
    MREC polite EB with it's own interactive game.
    A simple game where the user can create a mythical animal and send this off to a friend.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=San%20Diego%20Zoo
    http://www.sandiegozoo.org/
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    8
  • Floating Expandable banners – Entertainment
    Twilight (Aus) - 1
    The main ad starts playing & 2 people walk across the website. Note the other right hand side ad for Twighlight and the fact that the visible content is for the movie.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    9
  • Floating Expandable banners – Entertainment
    Twilight (Aus) - 2
    Our foreground couple push down the top half of the website area in dramatic fashion. The user can now continue or close out of the ad.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    10
  • Floating Expandable banners – Entertainment
    Twilight (Aus) - 3
    The user can now watch the trailer. Be careful to have the right audience and superb creative as this type of ad really does interrupt the website visting user.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    11
    Twilight (UK)
    Floating full website width ad with video.
    http://creativezone.eyeblaster.com/Default.aspx#ItemName=Twilight
  • Synchronised banners – Entertainment
    Tomb Raider - Underworld (USA) - 1
    .The Leaderboard and MREC are synched here so that the user can get Lara Croft to pull on the rope.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    12
  • Synchronised banners – Entertainment
    Tomb Raider - Underworld (USA) - 2
    This causes the content of the web page to collapse.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    13
  • Synchronised banners – Entertainment
    Tomb Raider - Underworld (USA) - 3
    And then plays the trailer for the game.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    14
    Tomb Raider (USA)
    Synch banners and video.
    Also note the website wallpaper used to promote the game.
    http://creativezone.eyeblaster.com/#ItemName=Tomb%20Raider%20HD%20Video
  • Synchronised banners – Travel
    British Airways – Aladdin (UK)
    Two Mrecs synchronised.
    The city prices swap between the two banners via the flying colourful butterflies.
    http://creativezone.eyeblaster.com/#ItemName=BA%20Synchronized
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    15
  • Synchronised banners – Finance
    Lloyds Bank (UK)
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    16
    Lloyds Bank (UK)
    3 Synched banners with a postcode locator.
    The ad starts with the leaderboard, progresses to the bottom floating MREC and then finally activates the middle MREC and postcode locator.
    http://creativezone.eyeblaster.com/#ItemName=Lloyds%20Synch
  • Synchronised banners – Retail
    Levi's – What did you do last night? (UK)
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    17
    Levi’s (UK)
    2synched banners a user entry form.
    Here users can enter what they did last night and this is displayed within the banners for others to see. There is also a competition entry form that appears after submission within the skyscraper.
    The exclamation mark text in the screenshot is from the Eyeblaster demo.
    http://demo.eyeblaster.com/demos/levi_synch_offline/start.html
  • Wallpapers (skins) - Entertainment
    Sega – Empire Total War
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    18
    Empire (Aus)
    Website background skin with related game ads.
    Mindshare produced the skin and banners here. The right hand side MREC has the trailer playing in it. The ads are served through Eyeblaster but the skin is applied by the publisher.
  • Eyeblaster TV – Telecoms
    LG – Renoir Standard (Aus)
    Eyeblaster TV ad.
    The Eyeblaster TV video unit appears at the bottom right of a user’s monitor running 30 or 60-second TV commercials, with audio options, page scrolling features and ad frequency control.
    It can be hidden as in the first image and activated by the user clicking on it with the TV unit then sliding onto the page.
    http://creativezone.eyeblaster.com/#ItemName=LG%20Eyeblaster%20TV
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    19
  • Home Page Takeover – Entertainment
    Indiana Jones (UK) - 1
    The takeover has seemingly static banners on each side, with an MREC which plays the moie trailer. The user can click to expand this as seen in the next slide.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    20
  • HomePage Takeover - Entertainment
    Indiana Jones (UK) - 2
    The MREC now expands and the trailer is played within this and the two side banners.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    21
    Indiana Jones (UK)
    Home Page Takeover with synched video ads.
    http://creativezone.eyeblaster.com/#ItemName=Indiana%20Jones%20Skin
  • Overlay – Finance
    Standard Life Investments – IFA (UK)
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    22
    Standard Life - IFA(UK)
    Overlay with interactive video.
    The user is prompted to enter the full ad where they can choose to watch 3 videos explaining the various funds available.
    http://creativezone.eyeblaster.com/#ItemName=Standard%20Life%20Investments
  • Widgets – Retail / Sport
    Nike – Widget (UK)
    Interactive widget within an MREC.
    This is an immersive experience with the user able to choose from several videos and share the content easily on various social networks.
    http://creativezone.eyeblaster.com/#ItemName=NIKE%20widget
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    23
  • Widgets – News / Media
    True Local – Meet the Locals (Aus)
    Interactive widget within an MREC.
    These fictional characters are part of a campaign promoting True Local. The users can view a video of each character and again share with friends and social networks. The campaign is supported by a good interactive website.
    http://creativezone.eyeblaster.com/#ItemName=True%20Local%20Widget%20ad
    http://www.meetthelocals.com.au/
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    24
  • Thanks.
    12/27/2009
    Eyeblaster Creative - Bruce Waskett
    25
    Bruce Waskett
    Digital Consultant
    bruce@storybridgedigital.com
    http://www.storybridgedigital.com