Eyeblaster Online Ads Examples


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A set fo excellent examples of creative and interactive online advertising using the Eyeblaster platform.

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Eyeblaster Online Ads Examples

  1. 1. Eyeblaster Creative Examples<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />1<br />Bruce Waskett – Storybridge Digital<br />
  2. 2. Expandable banners – Tech, Internet & Telecoms<br />T-Mobile (UK)<br />Leaderboard EB with streaming video clip. <br />User rolls over the CTA to expand. Leads nicely to the full video on YouTube. This was a well orchestrated &apos;spontaneous&apos; event at one of the largest railway stations in London.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=T-Mobile%20Kila%20Dance%20Combi<br />http://www.youtube.com/lifesforsharing?gl=GB&hl=en-GB<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />2<br />
  3. 3. Expandable banners – Tech, Internet & Telecoms<br />iiNet naked (Aus)<br />Skyscraper EB with user interaction.<br />Expanding the ad gives the nice comical device of the user being able to view Finn (mostly) naked through a small circle reveal.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=iinet%20Naked<br />http://www.gonaked.com.au/<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />3<br />
  4. 4. Expandable banners – CPG<br />Snickers – Get me some nuts! (UK)<br />Leaderboard EB with data capture. Sends your friend a customised voicemail from Mr T. The data is sent from the ad to your database and application.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=Snickers%20-%20Get%20some%20Nuts<br />http://www.getsomenuts.tv/<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />4<br />
  5. 5. Polite banners – Tech, Internet & Telecoms<br />Sony Ericsson – Accessory (UK)<br />MREC EB with interactive information.<br />The ad firstly allows the user to interact with the character, spinning him, which takes them onto 3 products. Each product has five pieces of information that can be viewed on mouse rollover.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=Sony%20Ericsson%20Accessory<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />5<br />
  6. 6. Polite banners – Tech, Internet & Telecoms<br />Vodafone – Sponsorship (Aus)<br />MREC polite EB.<br />Uses polite download to show one of the specially created &apos;webisodes&apos; for the &apos;Behind the scenes&apos; with Team Vodafone campaign.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=Vodafone%20Sponsorships<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />6<br />
  7. 7. Polite banners – CPG<br />Pepsi – Refresh (USA)<br />MREC polite EB with user video upload through their own webcam.<br />Here the user can actually utilise their own webcam to record a message for the president through the banner and upload this to YouTube for the campaign. (That is actually me in the last image live!)<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=Pepsi%20-%20Dear%20Mr%20President<br />http://www.refresheverything.com/<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />7<br />
  8. 8. Polite banners – Entertainment<br />San Diego Zoo (USA)<br />MREC polite EB with it&apos;s own interactive game.<br />A simple game where the user can create a mythical animal and send this off to a friend.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=San%20Diego%20Zoo<br />http://www.sandiegozoo.org/<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />8<br />
  9. 9. Floating Expandable banners – Entertainment<br />Twilight (Aus) - 1<br />The main ad starts playing & 2 people walk across the website. Note the other right hand side ad for Twighlight and the fact that the visible content is for the movie.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />9<br />
  10. 10. Floating Expandable banners – Entertainment<br />Twilight (Aus) - 2<br />Our foreground couple push down the top half of the website area in dramatic fashion. The user can now continue or close out of the ad.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />10<br />
  11. 11. Floating Expandable banners – Entertainment<br />Twilight (Aus) - 3<br />The user can now watch the trailer. Be careful to have the right audience and superb creative as this type of ad really does interrupt the website visting user.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />11<br />Twilight (UK)<br />Floating full website width ad with video.<br />http://creativezone.eyeblaster.com/Default.aspx#ItemName=Twilight<br />
  12. 12. Synchronised banners – Entertainment<br />Tomb Raider - Underworld (USA) - 1<br />.The Leaderboard and MREC are synched here so that the user can get Lara Croft to pull on the rope.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />12<br />
  13. 13. Synchronised banners – Entertainment<br />Tomb Raider - Underworld (USA) - 2<br />This causes the content of the web page to collapse.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />13<br />
  14. 14. Synchronised banners – Entertainment<br />Tomb Raider - Underworld (USA) - 3<br />And then plays the trailer for the game.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />14<br />Tomb Raider (USA)<br />Synch banners and video.<br />Also note the website wallpaper used to promote the game.<br />http://creativezone.eyeblaster.com/#ItemName=Tomb%20Raider%20HD%20Video<br />
  15. 15. Synchronised banners – Travel<br />British Airways – Aladdin (UK)<br />Two Mrecs synchronised.<br />The city prices swap between the two banners via the flying colourful butterflies.<br />http://creativezone.eyeblaster.com/#ItemName=BA%20Synchronized<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />15<br />
  16. 16. Synchronised banners – Finance<br />Lloyds Bank (UK)<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />16<br />Lloyds Bank (UK)<br />3 Synched banners with a postcode locator.<br />The ad starts with the leaderboard, progresses to the bottom floating MREC and then finally activates the middle MREC and postcode locator.<br />http://creativezone.eyeblaster.com/#ItemName=Lloyds%20Synch<br />
  17. 17. Synchronised banners – Retail<br />Levi&apos;s – What did you do last night? (UK)<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />17<br />Levi’s (UK)<br />2synched banners a user entry form.<br />Here users can enter what they did last night and this is displayed within the banners for others to see. There is also a competition entry form that appears after submission within the skyscraper.<br />The exclamation mark text in the screenshot is from the Eyeblaster demo.<br />http://demo.eyeblaster.com/demos/levi_synch_offline/start.html<br />
  18. 18. Wallpapers (skins) - Entertainment<br />Sega – Empire Total War<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />18<br />Empire (Aus)<br />Website background skin with related game ads.<br />Mindshare produced the skin and banners here. The right hand side MREC has the trailer playing in it. The ads are served through Eyeblaster but the skin is applied by the publisher.<br />
  19. 19. Eyeblaster TV – Telecoms<br />LG – Renoir Standard (Aus)<br />Eyeblaster TV ad.<br />The Eyeblaster TV video unit appears at the bottom right of a user’s monitor running 30 or 60-second TV commercials, with audio options, page scrolling features and ad frequency control.<br />It can be hidden as in the first image and activated by the user clicking on it with the TV unit then sliding onto the page.<br />http://creativezone.eyeblaster.com/#ItemName=LG%20Eyeblaster%20TV<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />19<br />
  20. 20. Home Page Takeover – Entertainment<br />Indiana Jones (UK) - 1<br />The takeover has seemingly static banners on each side, with an MREC which plays the moie trailer. The user can click to expand this as seen in the next slide.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />20<br />
  21. 21. HomePage Takeover - Entertainment<br />Indiana Jones (UK) - 2<br />The MREC now expands and the trailer is played within this and the two side banners.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />21<br />Indiana Jones (UK)<br />Home Page Takeover with synched video ads.<br />http://creativezone.eyeblaster.com/#ItemName=Indiana%20Jones%20Skin<br />
  22. 22. Overlay – Finance<br />Standard Life Investments – IFA (UK)<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />22<br />Standard Life - IFA(UK)<br />Overlay with interactive video.<br />The user is prompted to enter the full ad where they can choose to watch 3 videos explaining the various funds available.<br />http://creativezone.eyeblaster.com/#ItemName=Standard%20Life%20Investments<br />
  23. 23. Widgets – Retail / Sport<br />Nike – Widget (UK)<br />Interactive widget within an MREC.<br />This is an immersive experience with the user able to choose from several videos and share the content easily on various social networks.<br />http://creativezone.eyeblaster.com/#ItemName=NIKE%20widget<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />23<br />
  24. 24. Widgets – News / Media<br />True Local – Meet the Locals (Aus)<br />Interactive widget within an MREC.<br />These fictional characters are part of a campaign promoting True Local. The users can view a video of each character and again share with friends and social networks. The campaign is supported by a good interactive website.<br />http://creativezone.eyeblaster.com/#ItemName=True%20Local%20Widget%20ad<br />http://www.meetthelocals.com.au/<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />24<br />
  25. 25. Thanks.<br />12/27/2009<br />Eyeblaster Creative - Bruce Waskett<br />25<br />Bruce Waskett<br />Digital Consultant<br />bruce@storybridgedigital.com<br />http://www.storybridgedigital.com<br />