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Release Cohorts - Mobile Marketing Meetup Feb 2013

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Learn how Storyberg helps app developers align product development with user engagement metrics to make better product decisions.

Learn how Storyberg helps app developers align product development with user engagement metrics to make better product decisions.

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Transcript

  • 1. Know the impact of every release Align product development with engagement metrics storyberg.com
  • 2. Lean Product Development If you don’t measure properly then you don’t learn
  • 3. “If we have data, let’s look at data.If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO
  • 4. “I’d encourage everyone doing a web startup to adoptthe startup metrics methodology and within that methodology, make sure you are looking at cohorts of users, not just all of your users in the aggregate.” – Fred Wilson
  • 5. Cohorts are …a group of people who share a common experience
  • 6. Current Cohort Solutions Experience is that we signed up together
  • 7. Release CohortUsers experience based on thefeature set — driven by releasesDevelopers release features to …(1) Activate new users(2) Continue to engage users(3) Re-activate old usersCompare how releases impact usersover time to make sure you’re buildingsomething people want
  • 8. Funnel AnalysisFunnel analysis tries to predict user behavior
  • 9. Feature CohortsLearn what users do after seeing a new feature
  • 10. Feature ValidationNew Feature: ExperimentsIn order to know I’m building something people wantAs a developerI want to validate my featuresKey Activities (to track)Install JS Identify Users Track Events (key activity) Paid
  • 11. Experiments CohortLearn what users do after seeing the new feature
  • 12. Drive Product ChangesLearning: Creating an experiment increased key activity Action: Move create experiment to welcome flow
  • 13. Javascript APIIdentify Users Record event _sbq.push([identify, { _sbq.push([event, { user_id: 1234, name: set status, email: test@storyberg.com, user_id: 1, sign_up_date: 1330779887, }]); name: Test User }]);Auto-detect new features <div data-sb-tag=”New Welcome Flow”> <!-- CODE --> </div>
  • 14. Ruby GemIdentify Users Record event Storyberg.identify( Storyberg.event( current_user.id, activity, { current_user.id email: current_user.email, ) name: current_user.full_name, sign_up_date: current_user.created_at.to_i, sb_tag:‘New feature’ } )
  • 15. Storyberg next steps …(1) Provide automatic insights(2) Improve Cohort Analysis so you know what your best users do(3) Improve A/B testing workflow (everyone should be doing it)
  • 16. DiscussionWhat would a mobile SDK look like?
  • 17. Michael Dijkstra michael@storyberg.com storyberg.com

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