Understand how product changes    affect user engagement         Align product development     with growth and engagement ...
The Problem
The Problem
The Solution
The Analytics Iceberg
Traditional AnalyticsDatabase queries                           Raw data  KISSmetrics                          Track every...
Actionable InsightsFeatures                           GrowthCampaigns                         Engagement
Release Cohorts
Cohort Analysis
Release Cohorts       +
Release Cohorts
Release Cohorts               Track your progress                                     See whoSet a                        ...
Lean Product Development Dashboard
IntegrationJavascript Library                       Ruby Gem Javascript API                    HTML Feature Tagging
Signup to install rate      was 30%
Signup to install rate     goal of 50%
Signup to install rate     up to 80%
Pay as you grow                                                 Scale                          Growth   Discovery  $29    ...
Customer SegmentsDiscovery                    Growth  SaaS                   Mobile Games
TeamMichael Dijkstra - Co-founderHead of Product and Customer Development6 startups, Pollenizer - Incl. Pygg funded at 2M ...
Raising $800K  Business        Expand into   Build outDevelopment      Mobile Games    Team
Understand how product changes     affect user engagementRelease cohorts align product development  with growth and engage...
Storyberg Optus Innov8 Pitch
Storyberg Optus Innov8 Pitch
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Storyberg Optus Innov8 Pitch

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Storyberg was shortlisted for the Optus Innov8 Seed Program Season 2. Here are the slides from our Storyberg pitch.

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Transcript of "Storyberg Optus Innov8 Pitch"

  1. 1. Understand how product changes affect user engagement Align product development with growth and engagement metrics
  2. 2. The Problem
  3. 3. The Problem
  4. 4. The Solution
  5. 5. The Analytics Iceberg
  6. 6. Traditional AnalyticsDatabase queries Raw data KISSmetrics Track everythingGoogle Analytics Page views
  7. 7. Actionable InsightsFeatures GrowthCampaigns Engagement
  8. 8. Release Cohorts
  9. 9. Cohort Analysis
  10. 10. Release Cohorts +
  11. 11. Release Cohorts
  12. 12. Release Cohorts Track your progress See whoSet a uses yourmetric app goal
  13. 13. Lean Product Development Dashboard
  14. 14. IntegrationJavascript Library Ruby Gem Javascript API HTML Feature Tagging
  15. 15. Signup to install rate was 30%
  16. 16. Signup to install rate goal of 50%
  17. 17. Signup to install rate up to 80%
  18. 18. Pay as you grow Scale Growth Discovery $29 $79 $249 per month per month per monthup to 10,000 users up to 50,000 users up to 250,000 users
  19. 19. Customer SegmentsDiscovery Growth SaaS Mobile Games
  20. 20. TeamMichael Dijkstra - Co-founderHead of Product and Customer Development6 startups, Pollenizer - Incl. Pygg funded at 2M valuation within 6 monthsmichael@storyberg.com @micdijkstraKevin Nguyen - Co-founderHead of Engineering10 startups, Pollenizer - Incl. SaaS HR Tool for Corporate Customerskevin@storyberg.com @saltysealionInvestors and Advisors
  21. 21. Raising $800K Business Expand into Build outDevelopment Mobile Games Team
  22. 22. Understand how product changes affect user engagementRelease cohorts align product development with growth and engagement metrics Michael Dijkstra michael@storyberg.com @storyberg storyberg.com

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