Manual Testing your Ideas

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I was asked to share my thoughts on manual testing at the Lean Startup Machine weekend in Sydney.

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Manual Testing your Ideas

  1. 1. Startup Science Michael Dijkstra PollenizerFriday, 22 March 13
  2. 2. Startup ScienceFriday, 22 March 13
  3. 3. Startup Science Systematic Innovation Today, in Australia and Singapore ... Execution teams, deploying Pollenizer tools and process create investable internet businesses in 6-9 months and we currently do this about 10 times per year.Friday, 22 March 13
  4. 4. Startup Science Startups = a series of hypothesesFriday, 22 March 13
  5. 5. Startup ScienceFriday, 22 March 13
  6. 6. Startup ScienceFriday, 22 March 13
  7. 7. Startup Science Academy Courses • Building Lean Startups Take an idea from inception to pitch and everything in between. • The Lean Product Manager Learn how to build, measure and learn your way to success. • Coding for Designers & Managers You work with coders and you dream of impressing them with your own coding chops. • Web Development for Lean Startups What you need to know to be a developer in a Lean Startup.Friday, 22 March 13
  8. 8. Startup Science About Me Lean Product Manager Work @ Pollenizer Successfully failed Ruby hacker @micdijkstra github.com/ micdijkstraFriday, 22 March 13
  9. 9. Startup Science A few businesses …Friday, 22 March 13
  10. 10. Friday, 22 March 13
  11. 11. Startup Science Manual testing your ideasFriday, 22 March 13
  12. 12. Startup ScienceFriday, 22 March 13
  13. 13. Startup Science 1. Problem 4. Solution 3. UVP 9. Unfair 2. Customer Advantage The lean canvas shows each risk as a 8. KPI 5. Channels hypothesis to be tested. 7. Costs 6. RevenueFriday, 22 March 13
  14. 14. Startup ScienceFriday, 22 March 13
  15. 15. Startup Science It’s hard to find the best person for a job What if we could create a list of the best people for a given professionFriday, 22 March 13
  16. 16. Startup Science Test #1 Recruiters will pay for (find value in) a list of top talent in a profession.Friday, 22 March 13
  17. 17. Startup Science We need to find 50 top professionals for a given role, add them to a list and then we can start selling!Friday, 22 March 13
  18. 18. Startup ScienceFriday, 22 March 13
  19. 19. Startup ScienceFriday, 22 March 13
  20. 20. Startup ScienceFriday, 22 March 13
  21. 21. Startup Science Pivot or Persevere?Friday, 22 March 13
  22. 22. Startup Science Test #2 Business owners will pay for (find value in) a list of top talent in a profession.Friday, 22 March 13
  23. 23. Startup ScienceFriday, 22 March 13
  24. 24. Startup ScienceFriday, 22 March 13
  25. 25. Startup Science Pivot or Persevere?Friday, 22 March 13
  26. 26. Startup Science Trusted ReferralsFriday, 22 March 13
  27. 27. Startup Science Test #3 People will create lists of the best people they knowFriday, 22 March 13
  28. 28. Startup Science Start NowFriday, 22 March 13
  29. 29. Startup ScienceFriday, 22 March 13
  30. 30. Startup Science Measure Viral Coefficient • Spread of the network New members / lists created • Conversion New members signed up / new members added • Cycle Signups who created a list • Returning users Existing signed in users / existing base usersFriday, 22 March 13
  31. 31. Startup Science Within 2 weeks … • Over 500 people listed • 150 people signed up • Viral coefficient of 0.31Friday, 22 March 13
  32. 32. Startup Science Pivot or Persevere?Friday, 22 March 13
  33. 33. Startup ScienceFriday, 22 March 13
  34. 34. Startup ScienceFriday, 22 March 13
  35. 35. Startup ScienceFriday, 22 March 13
  36. 36. Startup ScienceFriday, 22 March 13
  37. 37. Startup Science Test Friends will pool money together and share itFriday, 22 March 13
  38. 38. Startup ScienceFriday, 22 March 13
  39. 39. Startup Science Test People will transfer money via TwitterFriday, 22 March 13
  40. 40. Startup Science Long black please bra! @pygg pay @philmorle $5Friday, 22 March 13
  41. 41. Startup ScienceFriday, 22 March 13
  42. 42. Startup ScienceFriday, 22 March 13
  43. 43. Startup ScienceFriday, 22 March 13
  44. 44. Startup ScienceFriday, 22 March 13
  45. 45. Startup ScienceFriday, 22 March 13
  46. 46. Friday, 22 March 13
  47. 47. Friday, 22 March 13
  48. 48. Friday, 22 March 13
  49. 49. Startup ScienceFriday, 22 March 13
  50. 50. Startup Science Test People in India will respond to SMS messages to confirm deliveryFriday, 22 March 13
  51. 51. Startup Science We need a merchant … or do we?Friday, 22 March 13
  52. 52. Startup ScienceFriday, 22 March 13
  53. 53. Startup Science How do you know what to manual test?Friday, 22 March 13
  54. 54. Startup Science Focus on the why Figuring out the how is the easy (fun) partFriday, 22 March 13
  55. 55. Startup Science We want people to create lots of lists … Why? To create a master list of talent … Why? So we can sell it to recruiters … Why? So they can have a shortlist of the best candidates … Why? So they can provide the best candidates to employers … Why? So an employer can find the best person for the job.Friday, 22 March 13
  56. 56. Startup Science Think of the Flow • What is the big piece of value that you are basing everything off? • How do you think your solution will work? • What key stages are there? • Can you fake one side of the market?Friday, 22 March 13
  57. 57. Startup Science Create lots of lists Generate master list Sell listFriday, 22 March 13
  58. 58. Startup Science Create lots of lists Fake It Master List Sell listFriday, 22 March 13
  59. 59. Startup Science What are you waiting for?Friday, 22 March 13
  60. 60. Startup Science If you’re so confident that your solution will work, then you should have no problem manual testing to prove it.Friday, 22 March 13
  61. 61. Questions? Test Storyberg for me http://storyberg.comFriday, 22 March 13

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