How storytelling can enhance digital projects

  • 49,705 views
Uploaded on

A manifesto about the importance of sotrytelling in a new marketing environment.

A manifesto about the importance of sotrytelling in a new marketing environment.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Excellent content. Awesome design.
    Are you sure you want to
    Your message goes here
  • The art of social media is the art of storytelling and people loves stories. As social media marketer we must use social media to tell the story of our brand. Excellent presentation, thank you for sharing.
    Are you sure you want to
    Your message goes here
  • The slides look awesome! Did you know we’re currently running a competition to win a 3M PocketProjector MP180? This fits perfectly in the ‘3MGenius’ category. To enter, simply tag your presentation with ‘3MGenius’ to be entered. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
    Are you sure you want to
    Your message goes here
  • Love the presentation!
    Are you sure you want to
    Your message goes here
  • Great presentation, thanks for sharing !
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
49,705
On Slideshare
0
From Embeds
0
Number of Embeds
77

Actions

Shares
Downloads
2,907
Comments
24
Likes
329

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. No one can deny the importance of social network in our days.
  • 2. data proving its relevance are all around the web.
  • 3. The tools for social network are growing faster and faster as well.
  • 4. Social Network has changed marketing environment forever.
  • 5. Lets talk about stories?
  • 6. Stories are the essence of human experience.
  • 7. Stories give us context, and context help us to understand things.
  • 8. Stories inspire and motivate people to action.
  • 9. and stories have proven its value in all kinds of human activities.
  • 10. So the question becomes on how to apply story concepts at the social media environment
  • 11. First of all, you need to understand what stories your brand can attach to or tell.
  • 12. Then, you gotta track conversations that are attached to your brand’s values.
  • 13. Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
  • 14. We believe there are TWO WAYS that you can do it.
  • 15. 1. Learning with the guys from filmmaking 2. Learning with the guys from game design.
  • 16. 1. Lessons from filmmaking. • • •
  • 17. Coca-Cola have done it beautifully
  • 18. And people reacted to their story! • • • •
  • 19. Gatorade also got a great story.
  • 20. And everyone enjoyed so much! • • • • •
  • 21. In both examples, we had:
  • 22. 2. Lessons from game design •
  • 23. 2. Lessons from game design • • •
  • 24. PEPSI showed us how to inspire stories.
  • 25. Responses were amazing! • • • • •
  • 26. FIAT MIO invited adventurers for a journey
  • 27. And people got the cause. • • • •
  • 28. In both examples, we had:
  • 29. Social network is all about conversations. Storytelling is all about conversations.
  • 30. And every BRAND has stories to tell.
  • 31. So you just have to master the art of storytelling.
  • 32. What are you waiting to inspire people to share your brandstories?
  • 33. Hands on and let the adventure begins!