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How storytelling can enhance digital projects
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How storytelling can enhance digital projects

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A manifesto about the importance of sotrytelling in a new marketing environment.

A manifesto about the importance of sotrytelling in a new marketing environment.

Published in: Business

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  • 1. No one can deny the importance of social network in our days.
  • 2. data proving its relevance are all around the web.
  • 3. The tools for social network are growing faster and faster as well.
  • 4. Social Network has changed marketing environment forever.
  • 5. Lets talk about stories?
  • 6. Stories are the essence of human experience.
  • 7. Stories give us context, and context help us to understand things.
  • 8. Stories inspire and motivate people to action.
  • 9. and stories have proven its value in all kinds of human activities.
  • 10. So the question becomes on how to apply story concepts at the social media environment
  • 11. First of all, you need to understand what stories your brand can attach to or tell.
  • 12. Then, you gotta track conversations that are attached to your brand’s values.
  • 13. Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
  • 14. We believe there are TWO WAYS that you can do it.
  • 15. 1. Learning with the guys from filmmaking 2. Learning with the guys from game design.
  • 16. 1. Lessons from filmmaking. • • •
  • 17. Coca-Cola have done it beautifully
  • 18. And people reacted to their story! • • • •
  • 19. Gatorade also got a great story.
  • 20. And everyone enjoyed so much! • • • • •
  • 21. In both examples, we had:
  • 22. 2. Lessons from game design •
  • 23. 2. Lessons from game design • • •
  • 24. PEPSI showed us how to inspire stories.
  • 25. Responses were amazing! • • • • •
  • 26. FIAT MIO invited adventurers for a journey
  • 27. And people got the cause. • • • •
  • 28. In both examples, we had:
  • 29. Social network is all about conversations. Storytelling is all about conversations.
  • 30. And every BRAND has stories to tell.
  • 31. So you just have to master the art of storytelling.
  • 32. What are you waiting to inspire people to share your brandstories?
  • 33. Hands on and let the adventure begins!