+ Follow

How storytelling can enhance digital projects

by StoryBeats

41,904 views

A manifesto about the importance of sotrytelling in a new marketing environment.

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

File a copyright complaint

141 Embeds 7,372

http://entremetidosdos.blogspot.com	524
http://creativeglasses.blogspot.de	466
http://www.arandomjog.com	460
http://creativeglasses.blogspot.com	448
http://zepero.com	429
http://entremetidosdos.blogspot.com.es	426
http://www.presentacionesnegocio.com	291
http://www.elrincondelpublicista.com	272
http://davidmerzel.wordpress.com	268
http://jcsilva.blogs.ua.sapo.pt	253
http://www.scoop.it	224
http://bukik.com	219
http://www.foreplay.com.br	209
http://www.juanmarketing.com	193
http://actionpacked.posterous.com	180
http://marketingassassin.co.uk	169
http://dr.o-one.net	157
http://www.socialmediacompass.net	149
http://www.storybeats.com.br	140
http://learn.rave.ac.uk	135
http://mentezurda.com	127
http://www.yucezerey.com	116
http://ajven.com	93
http://www.welovestories.net	79
http://www.zepero.com	72
http://blog.ftofani.com	70
http://thenotesguyinseattle.com	66
http://effective-web-collaboration.blogspot.com	64
http://flavors.me	62
http://paper.li	61
http://www.openads.es	56
http://blog.thenotesguyinseattle.com	53
http://trendspotting.posterous.com	52
http://vint.sogeti.nl	39
http://socialwizz.com	37
https://ymodules.yammer.com	35
http://simdalom.posterous.com	33
http://valoriprimilab.blogspot.com	31
http://feeds.feedburner.com	31
http://marketingassassin.wordpress.com	29
http://jajajalog.256colores.com	28
http://www.bleedyellow.com	26
http://the-social-me.tumblr.com	26
http://colectivoplanner.tumblr.com	24
http://chemamartinez.es	22
http://mynewnotesblog.wordpress.com	21
http://michaelbatistich.com	19
http://www.seetheworlddigital.com	17
http://zepe.tistory.com	16
http://q-ontech.blogspot.com	16
http://entremetidosdos.blogspot.mx	16

More...

Statistics

Likes: 316
Downloads: 2,750
Comments: 24
Embed Views: 7,372
Views on SlideShare: 34,532
Total Views: 41,904

How storytelling can enhance digital projects Presentation Transcript

No one can deny the importance of social network in our days.

data proving its relevance are all around the web.

The tools for social network are growing faster and faster as well.

Social Network has changed marketing environment forever.

Lets talk about stories?

Stories are the essence of human experience.

Stories give us context, and context help us to understand things.

Stories inspire and motivate people to action.

and stories have proven its value in all kinds of human activities.

So the question becomes on how to apply story concepts at the social media environment

First of all, you need to understand what stories your brand can attach to or tell.

Then, you gotta track conversations that are attached to your brand’s values.

Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.

We believe there are TWO WAYS that you can do it.

1. Learning with the guys from filmmaking 2. Learning with the guys from game design.

1. Lessons from filmmaking. • • •

Coca-Cola have done it beautifully

And people reacted to their story! • • • •

Gatorade also got a great story.

And everyone enjoyed so much! • • • • •

In both examples, we had:

2. Lessons from game design •

2. Lessons from game design • • •

PEPSI showed us how to inspire stories.

Responses were amazing! • • • • •

FIAT MIO invited adventurers for a journey

And people got the cause. • • • •

In both examples, we had:

Social network is all about conversations. Storytelling is all about conversations.

And every BRAND has stories to tell.

So you just have to master the art of storytelling.

What are you waiting to inspire people to share your brandstories?

Hands on and let the adventure begins!

Ban Mittal, Professor, Author, Thought Provocateur at ValueSpace, Inc. Excellent content. Awesome design. 5 months ago

Are you sure you want to

Virtual Assistant Inc. at Virtual Assistant Inc. The art of social media is the art of storytelling and people loves stories. As social media marketer we must use social media to tell the story of our brand. Excellent presentation, thank you for sharing. 2 years ago

3M UK at 3M UK The slides look awesome! Did you know we’re currently running a competition to win a 3M PocketProjector MP180? This fits perfectly in the ‘3MGenius’ category. To enter, simply tag your presentation with ‘3MGenius’ to be entered. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 2 years ago

Latitude Insights at Latitude Insights Love the presentation! 2 years ago

Beer Bergman, Social Media Strategy Consultant & Trainer at Bilance Great presentation, thanks for sharing ! 2 years ago

Juan Sanchez Bonet, SOCIAL MEDIA STRATEGIST / COMMUNITY MANAGER at Waggener Edstrom - Studio D singapore at Pasión por el marketing I told you guys, this presentation goes viral!! 2 years ago

StoryBeats at StoryBeats Hi Jon Innes, thanks for your comment. You’re absolute right about the idea of storytelling being based on human factors. At LUKSO Story & Strategy, we’ve been working on storytelling projects in both sides of the 'line' (on & off). However, the focus of this presentation is on digital because we have some clients that were asking us for it. If you would like to see more reflections about this theme, please join us at our blog: www.storybeats.com.br and let’s start a conversation about new possibilities, what do you think? 2 years ago

Zoely Mamizaka, Blogueuse sur le Net Pour Un Monde Meilleur at Home Great work ! 2 years ago

Mark Melnick, Director at Nicola Tesla School of Technology Thanks for great presentation! 2 years ago

Jon Innes, Product Design Management Consultant at UX Innovation LLC Nice presentation. However, I have to point out that UX (not just game and movie guys) have been doing this for years. Ever heard of personas and scenario based design? It's also not limited to digital products, any product or service can benefit from these techniques. They're rooted in something called human factors, the science of designing usable systems that led to the field of human computer interaction (human factors applied to digital products). 2 years ago