Social Media for Government - Boot Camp & Twitter 101

Helping You Understand, Plan & Participate Social Media Boot Camp 101 & Welcome to Chicago!

Social Media in 90 minutes…
Develop Understanding of Social Media
Is Social Media Right For Government?
Why Your Organization Needs a Social Media Strategy
Review of Top Business Platforms
Social Media Boot Camp

Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp

4 th most popular online activity
Adults are joining the conversation
Think global…act local
The Mobile Influence
Nielsen Online Study (March 2009)
The Facts About Social Media Social Media Boot Camp

Social Media Boot Camp The REAL 2008 Political Race 83% 76%

What About Organizations? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

Organization Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

Developing Your SM Strategy Walk Before You Run! Targeted Audiences CommunicationsObjectives Influence Through Interaction Social Media Boot Camp

How to Make Your SM Strategy Work?
Help Others i.e., Karma
Provide Useful Information
Genuine Engagement
Relationships 101
Social Media Boot Camp

Overview of Top Social Networking Sites Your organization’s bulletin board THE online video library World’s largest cocktail party Your interactive resume Social Media Boot Camp

Increase in Unique Visitors, August 2009 122 million ( 196% ) 86 million ( 38% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp

Social Media Boot Camp Navigating Through the Networks

Social Media Boot Camp 101 What is Facebook?
Facebook is a social utility that helps people communicate more
efficiently with their friends, family and coworkers. ( Facebook)
More than 250 million active users
Two-thirds of users are out of college
Fastest growing demographic is those 35 years old and older
The Largest Social Networking Site!

Social Media Boot Camp Facebook Page
Page Qualities –
Very similar to your personal profile page (i.e., wall, friends, pictures)
Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan & have allowed the page to show updates.
Pages can have applications
Pages are indexed on search engines
101

Social Media Boot Camp Facebook Group
Group Qualities –
Have administrators that manage the group, approve applicants or invite others to join
Send blast emails to members – to their inbox not as an “update”
Limited to 5,000 members
Set up for more personal interaction…like clubs
101

Social Media Boot Camp Which is better? Winner: Fan Page 101 Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X

Social Media Boot Camp 101

Social Media Boot Camp 101 What is LinkedIn?
LinkedIn allows registered users to maintain a list of contact
details of people they know and trust. The people in
the list are called Connections .
More than 45 million registered users
50% of members are outside the U.S.
Executives from all Fortune 500 companies members
Only site focused on professional vs. personal

Social Media Boot Camp LinkedIn Answers
Ask questions from those in your network
Categorize questions
Gain valuable insight and knowledge from your network or…
You can “Suggest an expert” if you have a recommendation of someone that can better answer the question
101

Social Media Boot Camp LinkedIn Groups
300,000 Groups
Both organizations and companies
Users can choose to keep track and participate in the discussion when they feel its most appropriate
Groups can be used to keep users updated on their organization (similar to a Facebook wall)
101

Social Media Boot Camp 101

Social Media Boot Camp Blogging Basics

What is a blog? Social Media Boot Camp Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)

L ead The Conversation
L ink, Link, Link
L ess Is Always More
L et Others Contribute
The 4 L’s of Blogging Social Media Boot Camp

Compared to Blogger & Typepad
Easy To Use
Customizable
Best SEO
Why WordPress? Social Media Boot Camp

Social Media Boot Camp Great Resource Great Blog

101 Become a Twitter “expert” in 90 minutes…

Twitter in 90 minutes… 101
The Facts About Twitter
Twitter Crash Course – Let’s Get Started!
Time management tips for Twitter

Twitter is a social networking and micro-blogging service that enables its users to send and read other users' “updates” known as tweets . ( Wikipedia) Twitter lets users engage in conversations with other users in 140 characters or less. Twitter is “The World’s Largest Cocktail Party!” What is Twitter? 101

101 The Twitter Craze 2.6 M 24 M

3 Excuses Why People Aren’t Using Twitter 101
“ I don’t care about what you’re doing ”
“ It’s just a bunch of noise”
“ Twitter is a HUGE waste of time”

3 Quick Twitter Rules… 101
Follow the right people
Listen to what is important to your followers
Help your followers & they will help you

Twitter Crash Course 101
Finding Followers & Monitoring Tools
5 ways to find your targeted audiences
Time-Saving Tips & Tools
TweetDeck, Seesmic, bit.ly, etc
Tweeting Best Practices
1/3: Providing; 1/3: Conversation; 1/3: Forwarding
Great Government Sources
Twitter Fan Wiki, GovTwit & Congressional 140

Let’s Get Started! 101

Any Questions? 101 & Social Media Boot Camp

Connect with us on our blog www.storyassistant.com or on Twitter @storyassistant @michelledamico Social Media Boot Camp 101

Social Media for Government - Boot Camp & Twitter 101

by Matt Batt

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Social Media for Government - Boot Camp & Twitter 101 Presentation Transcript