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Social Media for Government - Boot Camp & Twitter 101
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Social Media for Government - Boot Camp & Twitter 101


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These are the slides from my Social Media Boot Camp & Twitter 101 workshop at the Social Media for Government Conference in CHicago on Monday, September 14, 2009.

These are the slides from my Social Media Boot Camp & Twitter 101 workshop at the Social Media for Government Conference in CHicago on Monday, September 14, 2009.

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  • Authenticity, Transparency, 2-Way Conversation, Non-Salesy, Push & Pull There are MANY different platforms…start small and slow.
  • More popular than personal email… 35-49 year-olds are fastest-growing audience – 11+ million in 2008 2/3 of the global online community visit SM every day More than 20% of everyone using SM in U.S. is using on their mobile device
  • According to Pew Internet’s “The Internet’s Role in Campaign 2008” – April 2009 Some 74% of internet users--representing 55% of the entire adult population--went online in 2008 to get involved in the political process or to get news and information about the election. Young voters continued to engage heavily in the political debate on social networking sites. Fully 83% of those age 18-24 have a social networking profile, and two-thirds of young profile owners took part in some form of political activity on these sites in 2008. SLIDE - Supporters of Republican presidential candidate John McCain were more likely than backers of Barack Obama to be internet users (83% vs. 76%). SLIDE – However, Obama supporters were significantly more engaging…hence our result
  • Recent study of almost 1,000 business owners throughout the U.S. Median Age - 40-49 88% using social media today
  • 72% of the 88% have been using for less than 3 months… You’re just getting started…so is everyone else!
  • Why? The all important eyeball from your targeted audiences…EXPOSURE One of your goals on social media should be to create advocates for your business
  • Crawl before you walk… Who are your targeted audiences & what are their concerns? How are you communicating with them today? What are your biz communications objectives…how do they tie into your biz objectives? Which platforms make sense to engage & influence…and how? Help you measure and validate your SM efforts
  • Facebook 77M unique visitors in the U.S. It is now the fourth largest site in the world, trailing only Google, Microsoft , and Yahoo sites, according to comScore (see table below). Facebook itself only officially acknowledges 250 million active registered users (but you don't have to be a registered user to visit some Facebook pages). Twitter – There are double this # since many users don’t actually use the web interface but various applications to better utilize Twitter’s features & manage their followers, tweets, etc. 64 per cent of Twitter users are aged 25 to 54, Nielsen says, and 20 per cent are 55 or older
  • Groups are more personal due to security features – but limited in size Fan pages are indexed by external search engines – groups are not Groups allow you to send personal updates to up to 5K Fan pages updates post directly to member’s “update” Groups allow much more control vs. Fan pages being open to public Both allow event features
  • According to e-Marketer “The Blogosphere: A-Twitter with Activity” – April 2009 Currently, 96.6 million US Internet users read a blog at least once per month, representing 48.5% of the Internet population. By 2013, 128.2 million people, or 58% of all US users, will take part. The numbers of bloggers is also rising. In 2009, 27.9 million US Internet users have a blog they update at least once per month, representing 14% of the Internet population. By 2013, 37.6 million will update their blogs at least monthly.
  • Growth since September 2008 – 3M unique visitors in September 2008 6M in January 2009 (100% growth in 3 months) 20M in April 2009 (200%+ growth in 3 months) 24M in August 2009 (802% growth in 1 year)
  • Find People http:// Twitter Search http:// / Tweet Later http:// / Twellow http:// / Mr. Tweet http:// / Tweet Deck http:// / Seesmic http:// / Twit Pic http:// / http:// / Twitter Fan Wiki GovTwit (Deloitte) Congressional 140
  • Transcript

    • 1. Helping You Understand, Plan & Participate Social Media Boot Camp 101 & Welcome to Chicago!
    • 2.  
    • 3. Social Media in 90 minutes…
      • Develop Understanding of Social Media
      • Is Social Media Right For Government?
      • Why Your Organization Needs a Social Media Strategy
      • Review of Top Business Platforms
      Social Media Boot Camp
    • 4. Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp
    • 5.
      • 4 th most popular online activity
      • Adults are joining the conversation
      • Think global…act local
      • The Mobile Influence
      • Nielsen Online Study (March 2009)
      The Facts About Social Media Social Media Boot Camp
    • 6. Social Media Boot Camp The REAL 2008 Political Race 83% 76%
    • 7. What About Organizations? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
    • 8. We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
    • 9. Organization Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
    • 10. Developing Your SM Strategy Walk Before You Run! Targeted Audiences CommunicationsObjectives Influence Through Interaction Social Media Boot Camp
    • 11. How to Make Your SM Strategy Work?
      • Help Others i.e., Karma
      • Provide Useful Information
      • Genuine Engagement
      • Relationships 101
      Social Media Boot Camp
    • 12. Overview of Top Social Networking Sites Your organization’s bulletin board THE online video library World’s largest cocktail party Your interactive resume Social Media Boot Camp
    • 13. Increase in Unique Visitors, August 2009 122 million ( 196% ) 86 million ( 38% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp
    • 14. Social Media Boot Camp Navigating Through the Networks
    • 15. Social Media Boot Camp 101 What is Facebook?
      • Facebook is a social utility that helps people communicate more
      • efficiently with their friends, family and coworkers. ( Facebook)
      • More than 250 million active users
      • Two-thirds of users are out of college
      • Fastest growing demographic is those 35 years old and older
      • The Largest Social Networking Site!
    • 16. Social Media Boot Camp Facebook Page
      • Page Qualities –
      • Very similar to your personal profile page (i.e., wall, friends, pictures)
      • Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan & have allowed the page to show updates.
      • Pages can have applications
      • Pages are indexed on search engines
    • 17. Social Media Boot Camp Facebook Group
      • Group Qualities –
      • Have administrators that manage the group, approve applicants or invite others to join
      • Send blast emails to members – to their inbox not as an “update”
      • Limited to 5,000 members
      • Set up for more personal interaction…like clubs
    • 18. Social Media Boot Camp Which is better? Winner: Fan Page 101 Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X
    • 19. Social Media Boot Camp 101
    • 20. Social Media Boot Camp 101 What is LinkedIn?
      • LinkedIn allows registered users to maintain a list of contact
      • details of people they know and trust. The people in
      • the list are called Connections .
      • More than 45 million registered users
      • 50% of members are outside the U.S.
      • Executives from all Fortune 500 companies members
      • Only site focused on professional vs. personal
    • 21. Social Media Boot Camp LinkedIn Answers
      • Ask questions from those in your network
      • Categorize questions
      • Gain valuable insight and knowledge from your network or…
      • You can “Suggest an expert” if you have a recommendation of someone that can better answer the question
    • 22. Social Media Boot Camp LinkedIn Groups
      • 300,000 Groups
      • Both organizations and companies
      • Users can choose to keep track and participate in the discussion when they feel its most appropriate
      • Groups can be used to keep users updated on their organization (similar to a Facebook wall)
    • 23. Social Media Boot Camp 101
    • 24. Social Media Boot Camp Blogging Basics
    • 25. What is a blog? Social Media Boot Camp Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)
    • 26.
          • L ead The Conversation
          • L ink, Link, Link
          • L ess Is Always More
          • L et Others Contribute
      The 4 L’s of Blogging Social Media Boot Camp
    • 27.
          • Compared to Blogger & Typepad
          • Easy To Use
          • Customizable
          • Best SEO
      Why WordPress? Social Media Boot Camp
    • 28. Social Media Boot Camp Great Resource Great Blog
    • 29. 101 Become a Twitter “expert” in 90 minutes…
    • 30. Twitter in 90 minutes… 101
      • The Facts About Twitter
      • Twitter Crash Course – Let’s Get Started!
      • Time management tips for Twitter
    • 31. Twitter is a social networking and micro-blogging service that enables its users to send and read other users' “updates” known as tweets . ( Wikipedia) Twitter lets users engage in conversations with other users in 140 characters or less. Twitter is “The World’s Largest Cocktail Party!” What is Twitter? 101
    • 32. 101 The Twitter Craze 2.6 M 24 M
    • 33. 3 Excuses Why People Aren’t Using Twitter 101
          • “ I don’t care about what you’re doing ”
          • “ It’s just a bunch of noise”
          • “ Twitter is a HUGE waste of time”
    • 34. 3 Quick Twitter Rules… 101
      • Follow the right people
      • Listen to what is important to your followers
      • Help your followers & they will help you
    • 35. Twitter Crash Course 101
      • Finding Followers & Monitoring Tools
        • 5 ways to find your targeted audiences
      • Time-Saving Tips & Tools
        • TweetDeck, Seesmic,, etc
      • Tweeting Best Practices
        • 1/3: Providing; 1/3: Conversation; 1/3: Forwarding
      • Great Government Sources
        • Twitter Fan Wiki, GovTwit & Congressional 140
    • 36. Let’s Get Started! 101
    • 37. Any Questions? 101 & Social Media Boot Camp
    • 38. Connect with us on our blog or on Twitter @storyassistant @michelledamico Social Media Boot Camp 101