Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

5* Ways to Optimize Social Media Marketing

on

  • 3,523 views

Originally given as part of the 4As "Socially Speaking" series 10/27/2010 by Matt Heindl - Director of Social Marketing at Kirshenbaum Bond Senecal + Partners. ...

Originally given as part of the 4As "Socially Speaking" series 10/27/2010 by Matt Heindl - Director of Social Marketing at Kirshenbaum Bond Senecal + Partners.

A brief POV on WHAT SOCIAL MEDIA is and a rundown of a few great tools to get more out of your marketing on Facebook and Twitter.

This is a .pdf of my presentation. The original keynote can be found here:

http://www.slideshare.net/storstygg/5-tools-to-optimize-your-social-media-marketing/edit?src=slideview#slideshow_edit_form

Statistics

Views

Total Views
3,523
Views on SlideShare
3,345
Embed Views
178

Actions

Likes
8
Downloads
201
Comments
0

4 Embeds 178

http://lordofmarketing.wordpress.com 170
http://www.linkedin.com 6
url_unknown 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    5* Ways to Optimize Social Media Marketing 5* Ways to Optimize Social Media Marketing Presentation Transcript

    • 5* TOOLS TO OPTIMIZE SOCIAL MEDIA MARKETING Wednesday, October 27, 2010
    • @matt_heindl Director of Social Marketing Wednesday, October 27, 2010
    • SOCIAL WORK Wednesday, October 27, 2010
    • AGENDA 1. My quick POV on what “social” is… 2. … How that relates to “social marketing” 3. Tools to work smarter and faster Wednesday, October 27, 2010
    • QUICK SURVEY (what sort of social media guy would I be without “listening”?) Which platform is most important to your marketing? 1. Facebook 2. Twitter 3. Blogs 4. All of them! Wednesday, October 27, 2010
    • WELCOME TO GRAD SCHOOL. Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • GURUS BE GONE. Wednesday, October 27, 2010
    • MY HUMBLE POV Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • TITLE 1. text 2. text 3. text 4. text 5. text Wednesday, October 27, 2010
    • Media consumption has changed more in the last 5 years than in the 20 preceding it But the motivations are as old as humanity... Wednesday, October 27, 2010
    • TITLE 1. text 2. text Google CEO, Eric Schmidt: 3. text “Every two days now we 4. text create as much information 5. text as we did from the dawn of civilization up until 2003.” Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • SCARED YET? Wednesday, October 27, 2010
    • CONFUSED EVER? Wednesday, October 27, 2010
    • THAT’S OK. (SO ARE SOME OF THE VENDORS.) Wednesday, October 27, 2010
    • A TEXTBOOK EARLY MARKET… Social Intelligence Rampant adoption of social media as the “next big thing” Promise fulfilled: data complete, metrics reliable, software scalable, enterprise fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM technology vendors, which broke promises expressed or implied TECHNOLOGY HYPE CYCLE THROUGH ADOPTION Thanks to Visable Technologies Wednesday, October 27, 2010
    • A Textbook Early Market… Social Intelligence Rampant adoption of social media as the “next big thing” Promise fulfilled: data complete, metrics reliable, software scalable, enterprise fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM technology vendors, which broke promises expressed or implied ENABLING TECHNOLOGY LIFE CYCLES Wednesday, October 27, 2010
    • A Textbook Early Market… Social Intelligence Rampant adoption of social media as the “next big thing” Promise fulfilled: data complete, metrics reliable, software scalable, enterprise fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM First technology vendors, which broke promises expressed or implied Generation Technology ENABLING TECHNOLOGY LIFE CYCLES Wednesday, October 27, 2010
    • A Textbook Early Market… Social Intelligence Next Rampant adoption of social Generation media as the “next big thing” Promise fulfilled: data complete, metrics Technology software scalable, enterprise reliable, fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM First technology vendors, which broke promises expressed or implied Generation Technology ENABLING TECHNOLOGY LIFE CYCLES Wednesday, October 27, 2010
    • A Textbook Early Market… Social Intelligence Next Rampant adoption of social Generation media as the “next big thing” Promise fulfilled: data complete, metrics Technology software scalable, enterprise reliable, fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM First technology vendors, which broke promises expressed or implied Generation Technology ENABLING TECHNOLOGY LIFE CYCLES Wednesday, October 27, 2010
    • A Textbook Early Market… Social Intelligence Next Rampant adoption of social Generation media as the “next big thing” Promise fulfilled: data complete, metrics Technology software scalable, enterprise reliable, fully enabled, ROI demonstrated Social Media Tracking Rampant disillusionment with SM First technology vendors, which broke promises expressed or implied Generation Technology ENABLING TECHNOLOGY LIFE CYCLES Wednesday, October 27, 2010
    • ARE WE THERE YET? ALMOST. Wednesday, October 27, 2010
    • LET’S LOOK AT SOME TOOLS! Wednesday, October 27, 2010
    • SOCIAL MEDIA PUBLISHING PLATFORMS • BUDDY MEDIA • VITRUE • CONTEXT OPTIONAL • INVOLVER • WILDFIRE (contest specialists) Wednesday, October 27, 2010
    • WHAT DO THEY DO, IN GENERAL? Allow us to appear to have created custom Facebook apps Wednesday, October 27, 2010
    • Drag and drop “widgets” into your template Buddy Media Wednesday, October 27, 2010
    • Available apps/widgets. • Gifts • Photo • Polls • Quizzes • Calendar • My Plans Buddy Media Wednesday, October 27, 2010
    • Available apps/widgets. • Gifts • Image Gallery • Photo • My Picks • Polls • YouTube • Quizzes • RSS • Twitter • Calendar • Opt-in • My Plans • Message Maker Buddy Media Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Just dress’em up! Buddy Media Wednesday, October 27, 2010
    • Just dress’em up! They are NOT ready out of the box… You will need to add your design elements with css templates Most platforms can do it for you for a fee. Buddy Media Wednesday, October 27, 2010
    • … And hang them on your wall! Vitrue Wednesday, October 27, 2010
    • FACT: 95% OF YOUR FANS NEVER VISIT YOUR PAGE. Wednesday, October 27, 2010
    • WHAT DO THEY DO, IN GENERAL? Allow us to preview, schedule and add photos to updates. Wednesday, October 27, 2010
    • … and that’s not all! Wednesday, October 27, 2010
    • … and that’s not all! • Schedule, post and track brand messaging to the Facebook Newsfeed and your Page Wall • Include images, links, videos and sapplets as needed • Track the performance of historical posts to inform social messaging strategies for the future. Wednesday, October 27, 2010
    • Post archiving and organization Wednesday, October 27, 2010
    • Monitor Your Wall Wednesday, October 27, 2010
    • Analytics! Wednesday, October 27, 2010
    • User Engagements Fan Count Tab Views Wednesday, October 27, 2010
    • WHY? (If you are not convinced yet) Key benefits of a platform • Demand: Every global brand team is looking for an immediate social solution • Reduced time to market: Brands can activate presences within weeks • Cost savings: Provides significant cost savings versus one-off, custom development projects • Ease of management: Technical and admin changes made at the platform, not page, level • Control: Granular permissions provide global brand control with local customization • Solid foundation: Scalable Page architecture is critical to maximize Facebook efforts • Security: Deploy and manage hundreds of Pages globally through a secure system without granting high-level Facebook Page admin rights to any one team or individual Wednesday, October 27, 2010
    • HOW MUCH $$? Wednesday, October 27, 2010
    • SOCIAL MEDIA PUBLISHING PLATFORMS: SCORECARD Facebook Publishing Tool Twitter Publishing Tool Self-serve "tab apps" FB page monitoring Score Pricing Model Cost per month Allows one to create Allows users to use a suite Create status updates, Average cost to tweets, attach files and of out-of-the-box "apps" add chosen media and Set alerts and filters use the service photos, preview the ranging from video players preview the update before it for four letter and Contract term (either as Tweet as well as to sweepstakes entry forms goes live… and schedule competitor terms. contracted or schedule when the to photo slideshows to polls: WHEN the update occurs prorated) update occurs. and customize artwork. Vitrue 9 8 8 (includes wall apps) 7 32 M-t-M or annual sub $2500 or $2000 (yr) Buddy 5 6 7 (includes embed apps) 7 25 annual sub only $5000 Media Context 5 6 6 7 24 3 month $2500 Optional Involver 5 2 4 5 16 6 months $2500 Wednesday, October 27, 2010
    • DO BETTER ON TWITTER Wednesday, October 27, 2010
    • TWITTER PLATFORMS • TWEETVISOR • TWEETDECK • TWEETREE • iTWEET • TWEETDECK • ECHO • CO-TWEET • … and tons more Wednesday, October 27, 2010
    • WHAT DO THEY DO, IN GENERAL? Give us an alternative user interface to standard Twitter. Wednesday, October 27, 2010
    • DEMO: HOOTSUITE Wednesday, October 27, 2010
    • Intermission Wednesday, October 27, 2010
    • ADVANTAGES OVER PLAIN-’OL TWITTER • SCHEDULING • EASY LIST CREATION • LINK SHORTENERS BUILT IN • ACCESS TO KLOUT/RANKING • MULTIPLE STREAMS, MULTIPLE USERS • MONITORING • ANALYTICS: PLUG YOURS IN OR USE THEIRS • FACEBOOK AND FOURSQUARE ADD-INS Wednesday, October 27, 2010
    • NOW YOU KNOW HOW TO LOOK LIKE A PRO. Wednesday, October 27, 2010
    • …BUT POST WHAT? AND WHEN? Wednesday, October 27, 2010
    • SOCIAL FLOW Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Take the guesswork out of social. Allow you to say the right things, at the right time. The art & science of increasing traffic, ReTweets, shares, mentions and followers. Wednesday, October 27, 2010
    • ACHIEVING SUCCESS IN SOCIAL MEDIA Understanding the path to success is essential: earn attention, engage the audience, and be relevant by adding value to the conversation. The result is desired actions (click-throughs, RTs, shares, mentions and follows). Earning Engagement Attention Success Wednesday, October 27, 2010
    • HOW SOCIALFLOW WORKS SocialFlow determines when to send out each Tweet so that you achieve maximum desired actions from your audience. LANGUAGE TIMING METRICS Click Create Tweets using Release Tweets when Measure success of Data compelling messaging conversations peak CTR, C/T, C/F, RT, and Followers Wednesday, October 27, 2010
    • HOW DO YOU MEASURE SUCCESS? CTR Clicks Per Clicks Per ReTweets Tweet Follower Traffic to your Quality of your Quality of your Earned reach website from links Content Content in your message Number of Followers Wednesday, October 27, 2010
    • KEY PRODUCT FEATURES Content Import an RSS/XML feed or manually enter posts. Optimize for click-throughs or publish immediately. Pipeline Dashboard View real-time performance of each post, audience growth, and tweet frequency. Understand audience response by tracking content performance (clicks/Tweet), audience quality Analytics & (clicks/follower), click distribution, and other KPIs. Use these insights to improve and create new Insight content and engagement. Customize virtually every parameter on SocialFlow to suit your business needs, including rules Settings for constructing Tweets & posts, time & volume limits, content weighting, and optimize, hold or publishing immediately. Enable Omniture or Google Analytics tracking to ensure that traffic from social channels via Tracking SocialFlow is accounted for. Wednesday, October 27, 2010
    • PROVEN SUCCESS Clicks/Tweet by 51% Major global weekly Clicks/Followers by 29% business and world affairs news magazine Followers from 188k to 357k April – August ʻ10 /Tweet by 932% Music retailer and Clicks/Followers by 198% subscription service Followers from 5.2 to 8.5k March – August ‘10 Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Use SocialFlow: Successfully reach & engage with your audience Increase click-throughs to your website Get people to pay attention to you Wednesday, October 27, 2010
    • Use SocialFlow: Successfully reach & engage with your audience Increase click-throughs to your website Get people to pay attention to you Increase engagement & audience quality Grow your audience Create more compelling, relevant content delivered at peak audience interest Wednesday, October 27, 2010
    • ONE MORE QUICKIE! Wednesday, October 27, 2010
    • TRACK YOUR TWITTER GROWTH Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • Wednesday, October 27, 2010
    • BUT ARE THEY INFLUENTIAL? Wednesday, October 27, 2010
    • THANK YOU @MATT_HEINDL Wednesday, October 27, 2010