101 What is it? How does Augsburg use it? Opportunities & Challenges Questions & Discussion

What is it?

How does Augsburg use it?

Opportunities & Challenges

Questions & Discussion

What is it? Facebook is: Free social networking website (a place for people to connect online) 6 th most visited site in the United States Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up.

Facebook is:

Free social networking website (a place for people to connect online)

6 th most visited site in the United States

Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up.

Facebook Stats 1/5/09: The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report The 55+ demo is not far behind with a 194.3% growth rate The 25-34 year population on Facebook is doubling every 6 months There are more females (55.7%) than males (42.2%) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago. Take away? Facebook is being rapidly adopted by parents and professionals.

The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report

The 55+ demo is not far behind with a 194.3% growth rate

The 25-34 year population on Facebook is doubling every 6 months

There are more females (55.7%) than males (42.2%)

The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.

Take away? Facebook is being rapidly adopted by parents and professionals.

How does Augsburg use it? Profiles/ People Auggie Eagle Augsburg Galleries Staff/Faculty/Students (Fan) Pages Augsburg College Auggies International Groups Augsburg Stewards Focus the Nation Augsburg College Democrats Events StepUP Gala Alumni/Student Networking Event *Over 6,000 people have “Augsburg College” located somewhere in their profile.

Profiles/ People

Auggie Eagle

Augsburg Galleries

Staff/Faculty/Students

(Fan) Pages

Augsburg College

Auggies International

Groups

Augsburg Stewards

Focus the Nation

Augsburg College Democrats

Events

StepUP Gala

Alumni/Student Networking Event

Closer Look: Auggie Eagle Auggie Eagle Profile Created November 2008 Within 1 week, 60 friends Within 1 month, 100 friends After NOW@Augsburg email, 160 friends As of 1-29-09, 275 friends Updated daily by ACR & MAR/COMM News Feed Requests Applications Sponsor (more on this later) “ Poke” Photos “ tagging” Suggested Friends

Auggie Eagle Profile

Created November 2008

Within 1 week, 60 friends

Within 1 month, 100 friends

After NOW@Augsburg email, 160 friends

As of 1-29-09, 275 friends

Updated daily by ACR & MAR/COMM

News Feed

Requests

Applications

Sponsor (more on this later)

“ Poke”

Photos

“ tagging”

Suggested Friends

Opportunities Engage Alumni and Students at a place that the average user spends 20 minutes of their day. Advertise events happening on and off campus Appear up-to-the minute with Alumni and students, domestically and international (english only platform) Glean information not found through our own NetCommunity software (interests, hobbies, work info, family info, email address)

Engage Alumni and Students at a place that the average user spends 20 minutes of their day.

Advertise events happening on and off campus

Appear up-to-the minute with Alumni and students, domestically and international (english only platform)

Glean information not found through our own NetCommunity software (interests, hobbies, work info, family info, email address)

Challenges Quantifying their engagement Must go through each profile in order to get their information & privacy/ethical concerns Event RSVP’s must be double confirmed We can’t control what others create for groups, events, pages, and what they say about Augsburg.

Quantifying their engagement

Must go through each profile in order to get their information & privacy/ethical concerns

Event RSVP’s must be double confirmed

We can’t control what others create for groups, events, pages, and what they say about Augsburg.

Questions & Discussion