Facebook 101
Upcoming SlideShare
Loading in...5
×
 

Facebook 101

on

  • 1,683 views

A basic Facebook overview for my colleagues who don't understand how it works and why we are using it.

A basic Facebook overview for my colleagues who don't understand how it works and why we are using it.

Statistics

Views

Total Views
1,683
Views on SlideShare
1,679
Embed Views
4

Actions

Likes
1
Downloads
46
Comments
0

1 Embed 4

http://www.slideshare.net 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Facebook 101 Facebook 101 Presentation Transcript

  • 101
    • What is it?
    • How does Augsburg use it?
    • Opportunities & Challenges
    • Questions & Discussion
  • What is it?
    • Facebook is:
      • Free social networking website (a place for people to connect online)
      • 6 th most visited site in the United States
      • Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up.
  • Facebook Stats 1/5/09:
    • The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
    • The 55+ demo is not far behind with a 194.3% growth rate
    • The 25-34 year population on Facebook is doubling every 6 months
    • There are more females (55.7%) than males (42.2%)
    • The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
    • Take away? Facebook is being rapidly adopted by parents and professionals.
  • How does Augsburg use it?
      • Profiles/ People
        • Auggie Eagle
        • Augsburg Galleries
        • Staff/Faculty/Students
      • (Fan) Pages
        • Augsburg College
        • Auggies International
      • Groups
        • Augsburg Stewards
        • Focus the Nation
        • Augsburg College Democrats
      • Events
        • StepUP Gala
        • Alumni/Student Networking Event
    *Over 6,000 people have “Augsburg College” located somewhere in their profile.
  • Closer Look: Auggie Eagle
      • Auggie Eagle Profile
        • Created November 2008
        • Within 1 week, 60 friends
        • Within 1 month, 100 friends
        • After NOW@Augsburg email, 160 friends
        • As of 1-29-09, 275 friends
        • Updated daily by ACR & MAR/COMM
          • News Feed
          • Requests
          • Applications
          • Sponsor (more on this later)
          • “ Poke”
          • Photos
            • “ tagging”
          • Suggested Friends
  • Opportunities
      • Engage Alumni and Students at a place that the average user spends 20 minutes of their day.
      • Advertise events happening on and off campus
      • Appear up-to-the minute with Alumni and students, domestically and international (english only platform)
      • Glean information not found through our own NetCommunity software (interests, hobbies, work info, family info, email address)
  • Challenges
      • Quantifying their engagement
      • Must go through each profile in order to get their information & privacy/ethical concerns
      • Event RSVP’s must be double confirmed
      • We can’t control what others create for groups, events, pages, and what they say about Augsburg.
  • Questions & Discussion