Storify Hootsuite-university
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Storify Hootsuite-university

  • 433 views
Uploaded on

A presentation for Hootsuite University on how to use Storify for brands and storytelling

A presentation for Hootsuite University on how to use Storify for brands and storytelling

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
433
On Slideshare
433
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Amplify Your Paid & Earned Social Media with Storify It’s all about storytellingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 4. Social media disappears off of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterdaytwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 5. Only the people connected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign.twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimizedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 7. What is Storify? ~ DEMO ~twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promotedOctober 2012 - confidential - xavier@storify.com
  • 9. Some examplestwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 10. All stories are social 1,500 +y‣ News Collect reports from the ground s tories a da reported on social media, live blogging‣ Events Conferences, sports, concerts, personal events (weddings, parties)‣ Debates Curate conversations, publish the highlights‣ Memes Curate and publish highlights of a trending meme‣ Content Marketing Curate the views from experts in your industry‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
  • 11. January 2013 - confidential - xavier@storify.com
  • 12. January 2013 - confidential - xavier@storify.com
  • 13. January 2013 - confidential - xavier@storify.com
  • 14. January 2013 - confidential - xavier@storify.com
  • 15. January 2013 - confidential - xavier@storify.com
  • 16. January 2013 - confidential - xavier@storify.com
  • 17. January 2013 - confidential - xavier@storify.com
  • 18. January 2013 - confidential - xavier@storify.com
  • 19. January 2013 - confidential - xavier@storify.com
  • 20. January 2013 - confidential - xavier@storify.com
  • 21. January 2013 - confidential - xavier@storify.com
  • 22. January 2013 - confidential - xavier@storify.com
  • 23. Our userstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 24. The leader in publishing social media 22 of the top 25U.S. news sites use January 2013 - confidential - xavier@storify.com
  • 25. Major brands, politicians and NGOs use dsdasdsJanuary 2013 - confidential - xavier@storify.com
  • 26. January 2013 - confidential - xavier@storify.com
  • 27. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 28. October 2012 - confidential - xavier@storify.com
  • 29. October 2012 - confidential - xavier@storify.com
  • 30. October 2012 - confidential - xavier@storify.com
  • 31. Thank You! xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com