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Storify Hootsuite-university

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A presentation for Hootsuite University on how to use Storify for brands and storytelling

A presentation for Hootsuite University on how to use Storify for brands and storytelling

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  • 1. How to Amplify Your Paid & Earned Social Media with Storify It’s all about storytellingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 4. Social media disappears off of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterdaytwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 5. Only the people connected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign.twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimizedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 7. What is Storify? ~ DEMO ~twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promotedOctober 2012 - confidential - xavier@storify.com
  • 9. Some examplestwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 10. All stories are social 1,500 +y‣ News Collect reports from the ground s tories a da reported on social media, live blogging‣ Events Conferences, sports, concerts, personal events (weddings, parties)‣ Debates Curate conversations, publish the highlights‣ Memes Curate and publish highlights of a trending meme‣ Content Marketing Curate the views from experts in your industry‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
  • 11. January 2013 - confidential - xavier@storify.com
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  • 22. January 2013 - confidential - xavier@storify.com
  • 23. Our userstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 24. The leader in publishing social media 22 of the top 25U.S. news sites use January 2013 - confidential - xavier@storify.com
  • 25. Major brands, politicians and NGOs use dsdasdsJanuary 2013 - confidential - xavier@storify.com
  • 26. January 2013 - confidential - xavier@storify.com
  • 27. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 28. October 2012 - confidential - xavier@storify.com
  • 29. October 2012 - confidential - xavier@storify.com
  • 30. October 2012 - confidential - xavier@storify.com
  • 31. Thank You! xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

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