0
How to Amplify Your Paid & Earned                    Social Media with Storify                                       It’s ...
Biography      Xavier Damman      Co-founder / CEO      Storify      xdamman@storify.com      @xdammantwitter.com/hootsuit...
Agenda      1. The problem      2. The solution      3. What is Storify and         how to use it?      4. Examples      5...
Social media disappears off       of streams   •     Social media flows by quickly and is forgotten   •     Nobody remember...
Only the people connected to your       brand, see your content   •     Only the people who are already converted to your ...
Tell stories instead   •     Create rich narratives and amplify your customers’ voices   •     Highlight social media cont...
What is Storify?                                               ~ DEMO ~twitter.com/hootsuite_u   facebook.com/HootSuiteUni...
cocacola                                                  Cheer on #TeamUSA to London! Even better – say it on our Times S...
Some examplestwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
All stories are social                                                                     1,500 +y‣   News    Collect rep...
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
Our userstwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
The leader in publishing social media 22 of the top 25U.S. news sites use January 2013 - confidential - xavier@storify.com
Major brands, politicians and NGOs                        use dsdasdsJanuary 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
More to readtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
Thank You!                                      xdamman@storify.com                                          @xdammantwitt...
Upcoming SlideShare
Loading in...5
×

Storify Hootsuite-university

523

Published on

A presentation for Hootsuite University on how to use Storify for brands and storytelling

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
523
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Storify Hootsuite-university"

  1. 1. How to Amplify Your Paid & Earned Social Media with Storify It’s all about storytellingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  2. 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  3. 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  4. 4. Social media disappears off of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterdaytwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  5. 5. Only the people connected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign.twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  6. 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimizedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  7. 7. What is Storify? ~ DEMO ~twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  8. 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promotedOctober 2012 - confidential - xavier@storify.com
  9. 9. Some examplestwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  10. 10. All stories are social 1,500 +y‣ News Collect reports from the ground s tories a da reported on social media, live blogging‣ Events Conferences, sports, concerts, personal events (weddings, parties)‣ Debates Curate conversations, publish the highlights‣ Memes Curate and publish highlights of a trending meme‣ Content Marketing Curate the views from experts in your industry‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
  11. 11. January 2013 - confidential - xavier@storify.com
  12. 12. January 2013 - confidential - xavier@storify.com
  13. 13. January 2013 - confidential - xavier@storify.com
  14. 14. January 2013 - confidential - xavier@storify.com
  15. 15. January 2013 - confidential - xavier@storify.com
  16. 16. January 2013 - confidential - xavier@storify.com
  17. 17. January 2013 - confidential - xavier@storify.com
  18. 18. January 2013 - confidential - xavier@storify.com
  19. 19. January 2013 - confidential - xavier@storify.com
  20. 20. January 2013 - confidential - xavier@storify.com
  21. 21. January 2013 - confidential - xavier@storify.com
  22. 22. January 2013 - confidential - xavier@storify.com
  23. 23. Our userstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  24. 24. The leader in publishing social media 22 of the top 25U.S. news sites use January 2013 - confidential - xavier@storify.com
  25. 25. Major brands, politicians and NGOs use dsdasdsJanuary 2013 - confidential - xavier@storify.com
  26. 26. January 2013 - confidential - xavier@storify.com
  27. 27. More to readtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  28. 28. October 2012 - confidential - xavier@storify.com
  29. 29. October 2012 - confidential - xavier@storify.com
  30. 30. October 2012 - confidential - xavier@storify.com
  31. 31. Thank You! xdamman@storify.com @xdammantwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×