Enabling Data Infrastructure Return on Innovation – The Other ROI
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Enabling Data Infrastructure Return on Innovation – The Other ROI

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Kick off Key Note from SNIA Data Storage Innovation Conference (DSICON) Santa Clara CA April 23, 2014 ...

Kick off Key Note from SNIA Data Storage Innovation Conference (DSICON) Santa Clara CA April 23, 2014

There is no such thing as an information recession however there are economic realities that require smart investments and innovation to move, process, protect, preserve and serve data for longer periods. After all, both people and data are getting larger and living longer. Data Infrastructures consists of servers, storage I/O networking hardware software and services spanning physical, virtual and cloud along with associated techniques, best practices, polices and people skillsets. This session looks at current and emerging trends, technologies, tools as well as challenges along with what to do to bridge the gap between barriers and opportunities from an IT customer and vendor perspective. In addition we will address popular industry buzzword bingo themes, the unknown and known, doing things the old way vs. new ways, cutting costs vs. removing cost, return on investment vs. return on innovation and technolutionary, the meritage of technology revolution and evolution.

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    Enabling Data Infrastructure Return on Innovation – The Other ROI Enabling Data Infrastructure Return on Innovation – The Other ROI Presentation Transcript

    • PRESENTATION TITLE GOES HERE Enabling Data Infrastructure Return On Innovation – The Other ROI Greg Schulz Server and StorageIO www.storageio.com @StorageIO License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO
    • 2 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO www.storageio.com/DSI2014 Where to get this presentation The full presentation for this session (and others) is available for free (no registration required) on the StorageIO downloads page here: http://storageio.com/downloads.html Or via here: http://storageio.com/DSI2014
    • 3 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Before we get started… Disclaimers and copyright information Any product specification, benchmark, comparison or related metrics and information they may be already out of date by time you read or view them. Material presented in this document is as is at the time of its publication using publically available material. All trademarks are the property of their respective companies and owners. The Server and StorageIO (StorageIO) Group makes no expressed or implied warranties in this document relating to the use or operation of the products and techniques described herein. StorageIO in no event shall be liable for any indirect, inconsequential, special, incidental or other damages arising out of or associated with any aspect of this document, its use, reliance upon the information, recommendations, or inadvertent errors contained herein. Information, opinions and recommendations made by StorageIO are based upon public information believed to be accurate, reliable, and subject to change. Licensed to SNIA/DSI by StorageIO, All rights reserved. Reproduction of this publication in any form without prior written permission is prohibited.
    • 4 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Has been IT Customer Application systems development Systems programming/management Performance and Capacity Planning Data Protection/Backup/BC/DR Electric Power, Financial, Transportation Has been Vendor Storage, Network, SSD, Disk & Tape Backup/BC/DR, RAID, Replication NAS, SAN, LAN, MAN and WAN Hardware, Software & Services Sales Engineering, Tech Marketing Industry Analyst/Advisor Cloud, virtualization/VDI, servers, HW, SW, servers, software defined, services, archive, backup/BC/DR, performance/capacity planning Four time VMware vExpert StorageIO.com Author and Consultant Syndicated columnist & blogger StorageIOblog.com & StorageIO.TV Who is Greg Schulz, contact and other information Introduction Twitter @storageio | Facebook.com/storageio | Storageioblog.com | storageio.com/newsletter Five Time
    • 5 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Industry Trends Perspectives Data Centers are Information Factories There is no such thing as an information recession o We have an addition to information (it needs to be accessible) o There are various threat risks, challenges, obstacles and opportunities o People and data are living longer, plus getting larger o More data to move, process, protect, preserve and serve longer o There are economic realities (budgets and other constraints) o These require smart investments and innovation Trends Growth Data Growth Information Addiction Resiliency = Accessible + Durable
    • 6 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Resources Protected and Accessible = Availability, Durability and RAS Resilient & Tiered On-demand, Flexible Rapid provisionment Demand optimized Various Consumption Modes People have a dependences on information “Big” Information Addiction
    • 7 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Industry Trend: Various GAPs Find, Identify and Address Gap's = Opportunities Various Gaps exists within and around Information Technology (IT) o Industry adoption/deployment vs. Customer deployment/adoption o Focus on technology tools vs. comprehending what to use when o Legacy vs. new greenfield, transformation vs. rip and replace o Public Clouds vs Private Cloud and Legacy Paradigms o Green environmental focus, missed productivity opportunities o Vendors need to disrupt in order to sell new technology, however… o Customers need to minimize business disruption while using new enabling tools o Using new technologies in old ways vs. using new and old tools in new ways http://storageioblog.com/green-it-green-gap-tiered-energy-and-green-myths/
    • 8 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO MSP, Colo, Cloud Various Focus Areas Innovation Opportunities Various IT “Infrastructures” OS Image Files Files Other Files Enterprise Government Large institution SME, SMB ROBO Consumer Personal Data Center Resources People, Processes Best Practices, Software Hardware (Servers, Storage, Networks) Services SLOs Habitats For Technologies Cloud & Legacy E.g. Facilities Information Infrastructures Habitats for Technology Your Facilities Information Services Habitats for Technology Cloud / MSP / Colo Habitats for Technology Somebody’s Site What Consumers Users Access Business Applications Databases / Repositories BYOD, IoT/IoX Mix of New and Legacy Mix of In-House Build vs. Buy vs. Subscribe People Refer To Things “Below” Them or “Focus Area” as Infrastructure Data Infrastructures Data Infrastructures Servers, Storage, I/O Networks Cloud, Virtual, Physical Hardware, Software Best Practices
    • 9 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Convergence: Data Infrastructures Spanning Servers, Storage I/O Networking Data Infrastructures consists of hard and soft products o Software (or people) defined across cloud, virtual and legacy hardware o Hard products (Hardware, Software, Services) transformed into Soft Products o Soft produced defined by process, procedures, techniques, people to enable capability o Think of a capability, solution or service (e.g. soft product) as Valueware o Your innovation is how you transform Hard products (technology) into Valuware http://storageioblog.com/hardware-software-what-about-valueware/
    • 10 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO “Hybrid” “bridge” between different “worlds” Information Services Models Consumer SOHO / ROBO SMB/SME Enterprise Government Large institution Various Applications Services or Functions Different Costs SaaS/AaaS PaaS IaaS, ITaaS Hybrid Home Run Bridge “Environments”Private Cloud Legacy Public Cloud
    • 11 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Memory and SSD evolution DRAM Nand/flash PCM Mram And others Timeline Phase out/decline Plateau Productivity Customer Deploy Broad Awareness Industry Adoption General Awareness Vendors Adopt/Qualify Initial Awareness R&D SLC MLC Emerging http://storageioblog.com/ssd-flash-and-dram-dejavu-or-something-new/ Industry Adoption vs. Deployment SSD as an example: Different temporal timelines
    • 12 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO From “adoption” check box status Amount or percent of customers who have some flash HowmuchflashorSSDused To “deployment” coverage “adoption” To “extensibility” supporting “deployment” & expanded “adoption” Snapshots, replication, block and file, thin/thick provision Compression, Dedupe, Tiering and Application integration More customers adding some amount of flash More flash added to environment Storage market capacity growth New customers More storage Industry Adoption vs. Deployment SSD Question not if, rather when, where, with what
    • 13 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Enabling Converged Thinking People Are A Barrier To Convergence! http://en.sommer-sommer.com/braintest/ Focus Details Linguistics Logic Organized Process Rationality Rules Strategy Focus Visual Chaos Artistic Intuition Fantasy Curiosity Pragmatic Conceptual Innovation Convergence Thinking “Your Brain” Process & Store If you have experienced something, you may have DejaVu If you have not seen something it might be revolutionary Focus on the New - Leverage the Present and Past Leveraging the Known - Overcoming Fear Unknown Doubt
    • 14 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Creating and ShowingValue Use New and Old Things in New Ways Innovation Convergence Using “Brain” Power Financial Return on Investment (Quantitative) • ROI = (Gain from investment - Cost) / Cost • Gain = Economic value Return on Innovation (Qualitative) • ROI = (Gain from innovation - Cost) / Cost • Gain = Some benefit that brings value, success, subjective Need balance of qualitative and quantitative • Show value in applicable context (metrics that matter) • Performance vs. productivity vs. busy/utilization • Spend to remove cost vs. cut cost with no ROI Keep in mind Garbage in, Garbage out • Good information put into good models = good results • Bad information put into good models = bad results • Good information put into bad models = bad results http://storageioblog.com/garbage-data-in-garbage-information-out-big-data-or-big-garbage/
    • 15 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Find and fix problems at source enables more effective growth Industry trend: Fix problems at the source • Expanding data footprint • Gets worse over time • Results in costly BC/DR • Problem is at the source • Solution is at the source
    • 16 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO The information factory (Data Center and Data Infrastructure) needs to evolve Everything in the data center is not the same, why are you doing the same? Transform your capabilities into a service and business minded entity Be perceived as a business enabling asset vs. overhead cost center Know your costs and service values, communicate those to your customers Leverage People Defined Software, Hardware, Valueware, Cloud and Virtual When asked what's the best, answer what’s the problem or opportunity Remove barriers to change, or change the barriers to evolve The Hybrid Home Run (Clouds, Storage, Servers, Data Protection, Security) Time to think, or rethink, leverage lessons learned from others Old school, new school becomes old school as we move to the future school… Time To Innovate vs. Imitate Old School + New School = Future School http://storageioblog.com/school-school-current-future-school-2/
    • 17 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Application Focused Metrics • TPC/Database, Exchange, HDFS/Hadoop related • Plus scripts using other tools (vdbench, Pcmark, etc) • Running local, physical, virtual and cloud • Block, File, Object / Application, HDD, SSHD, SSD Walking TheTalk: How Do I Innovate? Metrics That Matter: Applications, Cloud, Virtual http://storageioblog.com/side-context-iops/
    • 18 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Physical & Virtual Servers Local Storage Dedicated & Shared DAS, SAN, NAS HDD, SSD, SSHD Off Site Wide Area and Cloud Block, File, Object Primary, Secondary Archive and BC/DR Gateways, Routers Hardware, Software Plugin’s, Appliances Services, cPOP Cloud Connectshttp://dataprotectiondiaries.com and http://objectstoragecenter.com Walking The Talk How Do I Innovate? DPS
    • 19 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO • Engage (Interact) o Get out of your comfort zone (at least for a few minutes ;) o With people: Make new contacts, leverage social networking o With technology: Learn new things/techniques (sessions, expo) • Educate (Learn and Share) o Determine what you don’t know, then address it o Learn something new, then share it with others o Comprehend what you learn vs. memorize facts o Find a mentor, be a mentor, teacher becomes student & vice versa o Real experts learn what they don’t know, share what they do know • Entertain (Have some fun) o Use common sense, it might be DejaVu, or revolutionary for others ;) o ABC = Always Be Closing or Always Be Communicating, Conversing o Have some fun while learning, learning and innovating should be fun Almost closing comments… Some take away thoughts and perspectives
    • 20 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO • Industry adoption is what the industry talks about or you read about • Industry deployment is what you are doing or will be doing • Look beyond physical hardware consolidation for savings o Evolve from avoidance to efficiency, effectiveness and productivity o The next wave of virtualization is life beyond consolidation o Focus expands to agility, flexibility and elasticity for productivity • You can not effectively manage without timely insight o Define and apply metrics that matter for situational awareness o Deploy cross technology domain E2E and SRA tools along with PMDB/CMDB • If you already know about all of this: o Are you doing or implementing it and if so, what are your experiences? o Otherwise, are you ready to start taking action? What you can do today, how to plan for the future Take away’ s
    • 21 License to use Granted to SNIA/DSI by StorageIO 2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO Prepare and plan for your journey • You can’t effectively manage or make decisions on what you don’t know about • Hybrid Clouds provide a “home run highway” for many environments • Not everything is the same in the data center (information factory) • Explore how you can use new and old things in new or Hybrid ways • Start your journey now with Cloud and Virtual Data Storage Networking • Get your copy of this presentation at www.storageio.com/DSI2014 Where to learn more • www.storageio.com (articles, videos & webcasts) • www.storageio.com/books.html • www.storageio.tv www.storageioblog.com and twitter @storageio • Feel free to call, IM, tweet, or email greg@storageio.com Closing comments… Where to learn more, next steps
    • PRESENTATION TITLE GOES HERE Thank You… Greg Schulz Server and StorageIO www.storageio.com @StorageIO