David Dolezal, Chairman & Founder, has a 30-year construction management and ownership history
Far too many times he noticed that his workers refused to wear protective face masks due to lack of functionality/practicality, exposing them daily to pollutants, toxins, and contaminates
Over the next five years, Dolezal assembled a team of experts in science, medicine, business engineering and marketing to design a targeted, effective, comfortable, and natural, nasal dilation and premium personal filtration system
Research has revealed multiple uses including snoring relief, improving athletic performance, lessening congestion and allergy symptoms and temporary relief for deviated septum. Brẽz ’s exceptional design and performance rivals the only leader in the nasal dilation market category to date, Breathe Right TM
Primary snoring (snoring without apnea) is often the result of congestion (narrowing of the nasal passageway) or relaxation of the nasal passages which cause the nasal tissues to vibrate during sleep. Snoring sound levels are the result of that vibration.
Eliminating or decreasing the vibration will reduce snoring
What are the solutions?
2 ways to decrease or reduce the vibration:
Open up the area
Increase the structural integrity (firm it up)
Why the current products on the market do not work
Throat Spray- Limited effectiveness
Weight Loss- Works if you can maintain it
Positional Therapy - Disrupts sleep in both partners
Outer nasal devices- Placement issues
Nose shape
Internal congestion
How do Brẽz Premium Nasal Breathing Aids work?
Brẽz is a targeted breathing aid that goes exactly where help is needed:
IN THE NOSE ITSELF
Brẽz expands and supports the interior cavity of the nasal passages to optimize airflow into the nostrils.
Snoring causes both the snorer and the bed partner to wake more frequently at night, robbing both of truly restful sleep. Snorers sleep more quietly with Brẽz, enabling both to sleep better and wake refreshed.
$78,300,000 national sales (not including Wal-Mart)
Current products on the market only command 3% of the total U.S. potential sales Sources: 2006 US Census Bureau data, 2007 IRI Data * Does NOT include Wal-Mart Sales, 2007 MRI Data0 www.MyBrez.com
Brẽz Brand | Product Specifications
Comfortable, s oft, and pliable
Food-grade material that simulates natural skin
Nearly Invisible, universal flesh tone
Drug, latex, and adhesive free
Compact and convenient
Hygienically sealed
14 day supply retail box
3 Sizes: Proper fit is critical to success, thus size does matter. Brẽz Premium Nasal Breathing Aids are available in 3 sizes: Size 2 (small) Fits smaller adult noses Size 4 (medium) Fits most adult noses Size 6 (large) Fits most larger adult noses
Scientific data and extensive market research: focus group research and sleep study conducted in 2008 to support findings
*Sources: 2007 MRI - Based on Breathe Right Users , Nasal Strip Users, Nasal Spray Users, Allergy Sufferers TOTAL Respondents: 1.193 Million *
Br ẽ z Target Purchaser*:
Female: 60%
Age: 30-64 (35-54 core age)
80% of Women are the household purchaser
TV: Commercials demonstrate product and provide call-to-action broad reach. National cable networks selected to most efficiently reach target audience; 30 second and 60 second spot length (ex: HGTV, A&E, AMC, Discovery Health, Discovery Channel)
Publicity/Promotions: Grass roots campaigns, events, and publicity. Call-to-action PR throughout the plan to draw attention to snoring causes, the emotional and physical effects of snoring on the individual and family, and the effectiveness of Brẽz , (ex: print articles, online articles, TV appearances, Blog contribution, etc)
Web: Integrated marketing provides very targeted (demographic, behavioral, and geographic) audience and reaches people who are already “looking” (ex: National banner ads on sites like iVillage, and key words on sites like Prevention.com, WebMD, Google, Yahoo, etc)
90% found the product: Easy to use, Comfortable, and Nearly Invisible
90% found the product: Effective - “Immediate impact on breathing”
63% of those who tried Brẽz , would be likely to purchase Brẽz over another product
75% wanted to take product home for further trial, reconfirming interest in product
72% rated the concept favorable with strong interest; Athletes and Snorers favored the product most
50% reacted favorably on first exposure; however, after trial, reaction grew favorably to 75%
84% of users were able to select the correct size, simply by looking at visuals on side of box
79% said they would prefer a natural product for a solution to their partners snoring than a pill or drug
94% said they would prefer a natural product for a solution to their partners snoring than a medical procedure
80% said they would pay $1.30 per unit while 40% expected to pay $2.00 per unit
Sources: 2006-2008 Strawbridge-Senn Qualitative Focus Group data. First total scientific control group of 39, second 19 individual interview format www.MyBrez.com
http://www.MyBrez.com - Driven by the need to help more
http://www.MyBrez.com - Driven by the need to help those who suffer from the emotional and physical issues of snoring, AirWare developed a new, innovative and clinically proven option - Brez | stop snoring device.
It took seven years for David Dolezal, inventor and innovator, along with a team of experts in medicine, science and business, to create a stop snoring device and system for dealing with a problem faced by so many for so long.
Brez targets snoring where it starts - in the nose - and is effective, comfortable and natural. Our research has shown that Brez not only provides snoring relief, but may also relieve congestion. Brez's exceptional design as well as its proven performance make it unique in a market dominated by external nasal dilation products.
At AirWare, our culture of caring is our simple philosophy. And our knowledge means nothing if not shared. Because for us, caring comes as naturally as breathing. Visit our blog: http://www.snorum.com less
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