Be the first to like this
There are four basic personality types in the world. Depending on who you talk to, they go by different names (Competitive / Choleric / Lion or Humanistic / Sanguine / Otter, etc.) Each of these personalities have uniquely dominant traits that effect how they research, shop, read and interact with your website. Profitable online businesses learn how to generate content for each of these personality types.
Using four characters from the TV show Firefly (and Serenity, the movie that followed) this presentation will dissect each of these personalities, showing you the types of information they want and the specific information they need in order to become your customer. We'll show you how to write content that best resonates with each of these personalities, and how best to integrate it into your main website content pages.