Stand Out From the Crowd: How to Make Your Website Amazingly, Incredibly, and Extraordinarily Unforgettable

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Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers? …

Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers?

Stoney deGeyter will teach you how to build a web presence that people love, return to and remember to tell their friends about.

Learn why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.

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  • 1. @StoneyD Stoney G deGeyter @polepositionmkg STAND OUT FROM THE CROWD HOW TO MAKE YOUR WEBSITE AMAZINGLY, INCREDIBLY, AND EXTRAORDINARILY UNFORGETTABLE
  • 2. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu • @StoneyD • +StoneydeGeyter • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME PolePositionMarketing.com/cheatsheet
  • 3. @StoneyD Stoney G deGeyter @polepositionmkg THE WEB IS A BUSY PLACE
  • 4. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu The challenges of building a web presence “Every two days, we create as much information as we did since the dawn of time to 2003.” --Eric Schmidt, TechCrunch, Aug. 2010 THE WEB IS A BUSY PLACE
  • 5. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Web users lack focus and intent THE WEB IS A BUSY PLACE
  • 6. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu … and are highly distractible Squirrel THE WEB IS A BUSY PLACE
  • 7. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Everyone is fighting for attention THE WEB IS A BUSY PLACE
  • 8. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Just any ordinary site won’t do THE WEB IS A BUSY PLACE
  • 9. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Create an extraordinary website THE WEB IS A BUSY PLACE
  • 10. @StoneyD Stoney G deGeyter @polepositionmkg HOW TO BECOME EXTRAORDINARILY UNFORGETTABLE
  • 11. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Becoming unforgettable means… When someone thinks about the products, services or information you offer… HOW TO BECOME EXTRAORDINARILY UNFORGETTABLE …they think of you first!
  • 12. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Provide something visitors can’t get anywhere else Unique niche Interesting approach Compelling experience Valuable content HOW TO BECOME EXTRAORDINARILY UNFORGETTABLE
  • 13. @StoneyD Stoney G deGeyter @polepositionmkg FOCUS ON A UNIQUE NICHE
  • 14. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Create a unique value proposition FOCUS ON A UNIQUE NICHE
  • 15. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Don’t try to be all things to all people FOCUS ON A UNIQUE NICHE
  • 16. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Don’t try to be all things to all people FOCUS ON A UNIQUE NICHE
  • 17. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find a problem and solve it FOCUS ON A UNIQUE NICHE
  • 18. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find a problem and solve it FOCUS ON A UNIQUE NICHE
  • 19. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find a want and deliver it FOCUS ON A UNIQUE NICHE
  • 20. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find a void and fill it FOCUS ON A UNIQUE NICHE vs
  • 21. @StoneyD Stoney G deGeyter @polepositionmkg DEVISE AN INTERESTING APPROACH
  • 22. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find your voice DEVISE AN INTERESTING APPROACH
  • 23. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Humorous Whimsical Serious Snarky Down to earth Thoughtful Brutally honest Flowery What is yours? DEVISE AN INTERESTING APPROACH
  • 24. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu How would you rewrite this content… We offer a wide selection of long-lasting batteries designed to deliver enough power to start any vehicle in any weather condition. We sell durable batteries you can trust. Humorous Serious Whimsical Snarky Flowery Thoughtful Brutally honest Down to earth DEVISE AN INTERESTING APPROACH
  • 25. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Humorous Our car batteries are durable, long-lasting and deliver enough power to start any vehicle in the harshest winter environment. Your escape from the in-law's is guaranteed every season of year. DEVISE AN INTERESTING APPROACH
  • 26. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Whimsical You want a durable, long-lasting battery? Yeah, we got that. There is no natural force in the world that'll keep our batteries from doing their job. When you need power, we deliver. DEVISE AN INTERESTING APPROACH
  • 27. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Serious Our car batteries are durable, long-lasting and deliver enough power to start any vehicle in the harshest winter environment. You're guaranteed to get power to your vehicle when you need it most. DEVISE AN INTERESTING APPROACH
  • 28. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Snarky When headed to the in-law's you want to be equipped with one of the most powerful car batteries money can buy. Come hell or high water, you're getting out of there alive! DEVISE AN INTERESTING APPROACH
  • 29. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Down to earth We don’t compete on price, we compete on quality. Our batteries deliver the juice to start any vehicle even in the harshest winter environment. Can you really put a price on that kind of reliability? DEVISE AN INTERESTING APPROACH
  • 30. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Thoughtful Let's face it, batteries fail at the worst possible time, in the worst possible place. We've built reliability into all our car batteries so they deliver the power you need when you need it most to get you where you want to be. DEVISE AN INTERESTING APPROACH
  • 31. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Brutally honest Your boss is a jerk, your wife a nag and your friends are idiots. You need an escape. Where you go is up to you, how you get there is up to us. Our car batteries will start any vehicle any time any where. We're ready to go when you are. DEVISE AN INTERESTING APPROACH
  • 32. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Flowery Our car batteries are designed to withstand whatever forces of nature that heaven above (or you know who below) can throw at it. When you turn that key, you're vehicle will roar to life without so much as a cough or sputter. DEVISE AN INTERESTING APPROACH
  • 33. @StoneyD Stoney G deGeyter @polepositionmkg CREATE A COMPELLING EXPERIENCE
  • 34. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Spectacular on-site experience (usability) CREATE A COMPELLING EXPERIENCE This Not This
  • 35. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Intuitive navigation CREATE A COMPELLING EXPERIENCE
  • 36. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Don’t make visitors hunt for information CREATE A COMPELLING EXPERIENCE
  • 37. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Easy to achieve goals CREATE A COMPELLING EXPERIENCE
  • 38. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Clear path to conversions CREATE A COMPELLING EXPERIENCE
  • 39. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Find ways to delight your visitors Unlimited customer support Hassle-free returns Proprietary products Free shipping More experts available CREATE A COMPELLING EXPERIENCE
  • 40. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Build trust through excellence CREATE A COMPELLING EXPERIENCE Return calls and emails Secure information Be open & honest Customers first Exceed expectations
  • 41. @StoneyD Stoney G deGeyter @polepositionmkg PUBLISH VALUABLE CONTENT
  • 42. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Expert knowledge PUBLISH VALUABLE CONTENT
  • 43. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Strategic advice PUBLISH VALUABLE CONTENT
  • 44. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Product information & specs PUBLISH VALUABLE CONTENT
  • 45. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Product comparisons PUBLISH VALUABLE CONTENT
  • 46. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Customer reviews PUBLISH VALUABLE CONTENT
  • 47. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Tips and tutorials PUBLISH VALUABLE CONTENT
  • 48. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Company background and mission PUBLISH VALUABLE CONTENT
  • 49. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu How to videos PUBLISH VALUABLE CONTENT
  • 50. @StoneyD Stoney G deGeyter @polepositionmkg WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 51. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu They earn top search engine rankings WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 52. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu They bring in targeted traffic WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 53. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Improved conversion rates WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 54. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Increased ROI WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 55. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Word of mouth WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 56. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Customer loyalty WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 57. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Repeat customers WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 58. STAND OUT FROM THE CROWD: MAKE YOUR WEBSITE UNFORGETTABLE @PolePositionMkg #PPMedu Stand out in a sea of thousands WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
  • 59. @StoneyD Stoney G deGeyter @polepositionmkg Thank You! COMING SOON Available Now PolePositionMarketing.com/cheatsheet