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Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions
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Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions

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Content wisdom as told by The Princess Bride

Content wisdom as told by The Princess Bride

Published in: Business, Technology, Design

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  • 1. © Copyright 2010 Stoney deGeyter
  • 2. Good content is SEO’d content. Text Sales SEO© Copyright 2010 Stoney deGeyter
  • 3. No content, no sales. Hear Keywords Think Search Keywords Keywords Keyword Content© Copyright 2010 Stoney deGeyter
  • 4. “Perfect” content still has to change. Layout Content Headlines Keywords© Copyright 2010 Stoney deGeyter
  • 5. Publish Negative No Hidden Text Reviews Trusted Content No Hype Be Genuine© Copyright 2010 Stoney deGeyter
  • 6. Good content SEO cannot be Copywriter rushed. Keyword Keyword Selection Integration Keyword Keyword Guidance Usage© Copyright 2010 Stoney deGeyter
  • 7. Start with keyword research. Target Areas of Needs to Audience Interest be Met Business Education Strategy Students Information Direction Hobbyists Ideas Community© Copyright 2010 Stoney deGeyter
  • 8. Keywords don’t “cordless cordless always mean telephone” “telephone headset? headset” what we think.© Copyright 2010 Stoney deGeyter
  • 9. Know your visitors. Researchers Shoppers Buyers© Copyright 2010 Stoney deGeyter
  • 10. Use similar qualifiers together. Exotic Widgets Vintage Classic Widgets Widgets Quality Widgets Discount Red Widgets Widgets© Copyright 2010 Stoney deGeyter
  • 11. Ignore “old-school” nonsense. Keyword count •7 • 3rd, 12th percent? • 6.4 Words? times? Keyword Keyword Density Positioning© Copyright 2010 Stoney deGeyter
  • 12. “Chosen” keywords aren’t always the right keywords. Competitor Doesn’t Single- Uses “fit” word© Copyright 2010 Stoney deGeyter
  • 13. Write content no one else has. Niche areas Easy to rank phrases Highly Info targeted queries keywords© Copyright 2010 Stoney deGeyter
  • 14. Write for your audience first. Maintain reader value Keywords not obvious Persuasive content© Copyright 2010 Stoney deGeyter
  • 15. Interest Engag- Conver- ement sions Don’t destroy the conversion process.© Copyright 2010 Stoney deGeyter
  • 16. Be concise. 1 • There is no magic amount of text 2 • Keep it as brief as possible 3 • Use no more than needed to convert© Copyright 2010 Stoney deGeyter
  • 17. Write for skimmers andscanners. Researchers Paragraph Headings Keyword Rich Links Bullet Points Bolded Text© Copyright 2010 Stoney deGeyter
  • 18. Use words that encourage action. Action Calls to Textual Words Action Links© Copyright 2010 Stoney deGeyter
  • 19. Good content never dies. Keep content up to date Redirect deleted pages Repurpose old content for new mediums Link to and from historical pages© Copyright 2010 Stoney deGeyter
  • 20. © Copyright 2010 Stoney deGeyter
  • 21. © Copyright 2010 Stoney deGeyter