Go Blog Yourself!

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Learn to write blog posts with pen in hand and search engine optimization in mind. Top keys for doing it right.

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Go Blog Yourself!

  1. 1. Go Blog Yourself! Writing Your Blog Posts with Pen in Hand and SEO In Mind © Copyright 2009 Stoney deGeyter
  2. 2. Know who’s looking Target Areas of Needs to Audience Interest be Met Strategy Education Business Direction Information Students Community Ideas Hobbyists © Copyright 2009 Stoney deGeyter
  3. 3. Know what they want to see • honda motorcycle • motorcycle batteries batteries • solar battery • battery chargers Broad Specific chargers • off-season Topics Desires • battery storage maintenance Areas of Interest • durability • life expectancy • types and compatibility © Copyright 2009 Stoney deGeyter
  4. 4. Have a good pick-up line © Copyright 2009 Stoney deGeyter
  5. 5. Reveal the content Compelling opening  Speak the language  Scannable  Bullet Points  Bolds and italics  © Copyright 2009 Stoney deGeyter
  6. 6. Be easy on the eyes © Copyright 2009 Stoney deGeyter
  7. 7. Keep them interested Grab Attention Appeal To Needs Expose Need State Solution Provide Benefits Ask Questions Who? What? How? When? Where? Why? Inform Recent How to… Ways to… Ideas for… News about… events? © Copyright 2009 Stoney deGeyter
  8. 8. Give them more than they came for © Copyright 2009 Stoney deGeyter
  9. 9. Do it right and do it again Proof and rewrite No stuffing    Integrate keywords  Need, Value, Desire © Copyright 2009 Stoney deGeyter
  10. 10. Thank You! PolePositionMarketing.com EMarketingPerformance.com © Copyright 2009 Stoney deGeyter

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