0
1
Stoney G deGeyter
DON'T LET BIG “BUTS” KEEP YOU FROM
GROWING YOUR BUSINESS ONLINE
OVERCOMING HESITATIONS, ROADBLOCKS AND...
2
@StoneyDStoney G deGeyter
EVERYONE HAS A “YEAH, BUT…”
Yes
No
But…
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
This is not a “Yeah But!”
EVERYONE HAS A “YEAH, B...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Nor is this…
EVERYONE HAS A “YEAH, BUT…”
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, B...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, B...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, B...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Yeah, But… I Don’t Want To Grow My Business
EVERY...
9
@StoneyDStoney G deGeyter
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is an investment?
YEAH, BUT… I CAN’...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start small, then reinvest your success
YEAH, BUT...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s all about priorities
YEAH, BUT… I CAN’T AFFO...
13
@StoneyDStoney G deGeyter
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You have no need to advertise
You don’t need to
n...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You need web marketing when…
YEAH, BUT… WE’RE DOI...
16
@StoneyDStoney G deGeyter
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You’re screwed
YEAH, BUT… I DON’T HAVE TIME FOR W...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Many local web marketing firms
YEAH, BUT… I DON’T...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
See what I did there?
YEAH, BUT… I DON’T HAVE TIM...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start with just an hour a day
YEAH, BUT… I DON’T ...
21
@StoneyDStoney G deGeyter
YEAH, BUT… NOBODY COMES TO MY WEBSITE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Not searching or just not finding?
YEAH, BUT… NOB...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Your website isn’t a brochure
YEAH, BUT… NOBODY C...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s not always about getting sales
YEAH, BUT… NO...
25
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
How advertising stacks up?
YEAH, BUT… I ALREADY A...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is very trackable
YEAH, BUT… I ALRE...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Proven return on investment
YEAH, BUT… I ALREADY ...
29
@StoneyDStoney G deGeyter
YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Is your nephew doing this…?
YEAH, BUT… MY NEPHEW ...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Or this…?
YEAH, BUT… MY NEPHEW DOES MY WEB MARKET...
32
@StoneyDStoney G deGeyter
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Tommy’s wisdom on guarantees
YEAH, BUT… THERE ARE...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a lawyer
YEAH, BUT… T...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a doctor
YEAH, BUT… T...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being an advertiser
YEAH, B...
37
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY RANK FOR MY NAME
Joe’s
Plumbing
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
People search for solutions, not brands
YEAH, BUT...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You might be seeing personalized results
YEAH, BU...
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
The end
While we’re talking about big “buts”
Thank You!
@StoneyDStoney G deGeyter
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Don't Let Big “Buts” Keep You From Growing Your Business Online

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Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business through my website, but..."

How often are you "yeah, butting" your business's growth? It's time to stop letting big "buts" get in the way and stop potential sales from falling through the cracks

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Transcript of "Don't Let Big “Buts” Keep You From Growing Your Business Online"

  1. 1. 1 Stoney G deGeyter DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE OVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY ASSUMPTIONS THAT CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS. ?
  2. 2. 2 @StoneyDStoney G deGeyter EVERYONE HAS A “YEAH, BUT…” Yes No But…
  3. 3. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD This is not a “Yeah But!” EVERYONE HAS A “YEAH, BUT…”
  4. 4. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Nor is this… EVERYONE HAS A “YEAH, BUT…”
  5. 5. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I need SEO… But nobody is looking for my website.
  6. 6. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, social media is valuable… But my customers aren’t on Twitter.
  7. 7. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I want to grow my business… But my budget is tied up in phone books.
  8. 8. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Yeah, But… I Don’t Want To Grow My Business EVERYONE HAS A “YEAH, BUT…” YEAH, BUT… It’s time to bring your business up to speed!
  9. 9. 9 @StoneyDStoney G deGeyter YEAH, BUT… I CAN’T AFFORD WEB MARKETING
  10. 10. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is an investment? YEAH, BUT… I CAN’T AFFORD WEB MARKETING What if… Every $1 you spent received a $10 return? Could you afford that?
  11. 11. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start small, then reinvest your success YEAH, BUT… I CAN’T AFFORD WEB MARKETING
  12. 12. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s all about priorities YEAH, BUT… I CAN’T AFFORD WEB MARKETING Stagnation Growth
  13. 13. 13 @StoneyDStoney G deGeyter YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
  14. 14. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You have no need to advertise You don’t need to network You’re sick of answering your phones You’re not interested in new business You’re retiring You don’t need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
  15. 15. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT You don’t know if your advertising is profitable You can only handle so many networking events You miss the sound of your phone You’re on the prowl for new business You could always use a new dollar
  16. 16. 16 @StoneyDStoney G deGeyter YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  17. 17. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You’re screwed YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING Or maybe not…
  18. 18. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Many local web marketing firms YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING All of which are at least half as good as PPM!
  19. 19. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD See what I did there? YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  20. 20. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start with just an hour a day YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  21. 21. 21 @StoneyDStoney G deGeyter YEAH, BUT… NOBODY COMES TO MY WEBSITE
  22. 22. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Not searching or just not finding? YEAH, BUT… NOBODY COMES TO MY WEBSITE
  23. 23. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Your website isn’t a brochure YEAH, BUT… NOBODY COMES TO MY WEBSITE
  24. 24. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s not always about getting sales YEAH, BUT… NOBODY COMES TO MY WEBSITE Branding Authority Expertise
  25. 25. 25 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  26. 26. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD How advertising stacks up? YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  27. 27. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is very trackable YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  28. 28. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Proven return on investment YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  29. 29. 29 @StoneyDStoney G deGeyter YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  30. 30. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Is your nephew doing this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  31. 31. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Or this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  32. 32. 32 @StoneyDStoney G deGeyter YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
  33. 33. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Tommy’s wisdom on guarantees YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS “I can get a good look at a T-bone by sticking my head up a bull's [you-know-what], but I'd rather take a butcher's word for it.”
  34. 34. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a lawyer YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Knowledge Influence Competition
  35. 35. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a doctor YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Health Diagnose Mend Exercise
  36. 36. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being an advertiser YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Prepare Plan Execute Measure
  37. 37. 37 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY RANK FOR MY NAME Joe’s Plumbing
  38. 38. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD People search for solutions, not brands YEAH, BUT… I ALREADY RANK FOR MY NAME Most potential customers don't know your company name… yet!
  39. 39. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You might be seeing personalized results YEAH, BUT… I ALREADY RANK FOR MY NAME Search & Browse History Social Connections Current Location
  40. 40. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD The end While we’re talking about big “buts”
  41. 41. Thank You! @StoneyDStoney G deGeyter
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