Don't Let Big “Buts” Keep You From Growing Your Business Online

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Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business …

Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business through my website, but..."

How often are you "yeah, butting" your business's growth? It's time to stop letting big "buts" get in the way and stop potential sales from falling through the cracks

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  • 1. 1 Stoney G deGeyter DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE OVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY ASSUMPTIONS THAT CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS. ?
  • 2. 2 @StoneyDStoney G deGeyter EVERYONE HAS A “YEAH, BUT…” Yes No But…
  • 3. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD This is not a “Yeah But!” EVERYONE HAS A “YEAH, BUT…”
  • 4. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Nor is this… EVERYONE HAS A “YEAH, BUT…”
  • 5. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I need SEO… But nobody is looking for my website.
  • 6. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, social media is valuable… But my customers aren’t on Twitter.
  • 7. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I want to grow my business… But my budget is tied up in phone books.
  • 8. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Yeah, But… I Don’t Want To Grow My Business EVERYONE HAS A “YEAH, BUT…” YEAH, BUT… It’s time to bring your business up to speed!
  • 9. 9 @StoneyDStoney G deGeyter YEAH, BUT… I CAN’T AFFORD WEB MARKETING
  • 10. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is an investment? YEAH, BUT… I CAN’T AFFORD WEB MARKETING What if… Every $1 you spent received a $10 return? Could you afford that?
  • 11. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start small, then reinvest your success YEAH, BUT… I CAN’T AFFORD WEB MARKETING
  • 12. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s all about priorities YEAH, BUT… I CAN’T AFFORD WEB MARKETING Stagnation Growth
  • 13. 13 @StoneyDStoney G deGeyter YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
  • 14. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You have no need to advertise You don’t need to network You’re sick of answering your phones You’re not interested in new business You’re retiring You don’t need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
  • 15. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT You don’t know if your advertising is profitable You can only handle so many networking events You miss the sound of your phone You’re on the prowl for new business You could always use a new dollar
  • 16. 16 @StoneyDStoney G deGeyter YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  • 17. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You’re screwed YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING Or maybe not…
  • 18. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Many local web marketing firms YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING All of which are at least half as good as PPM!
  • 19. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD See what I did there? YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  • 20. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start with just an hour a day YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
  • 21. 21 @StoneyDStoney G deGeyter YEAH, BUT… NOBODY COMES TO MY WEBSITE
  • 22. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Not searching or just not finding? YEAH, BUT… NOBODY COMES TO MY WEBSITE
  • 23. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Your website isn’t a brochure YEAH, BUT… NOBODY COMES TO MY WEBSITE
  • 24. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s not always about getting sales YEAH, BUT… NOBODY COMES TO MY WEBSITE Branding Authority Expertise
  • 25. 25 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  • 26. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD How advertising stacks up? YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  • 27. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is very trackable YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  • 28. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Proven return on investment YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
  • 29. 29 @StoneyDStoney G deGeyter YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  • 30. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Is your nephew doing this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  • 31. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Or this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
  • 32. 32 @StoneyDStoney G deGeyter YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
  • 33. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Tommy’s wisdom on guarantees YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS “I can get a good look at a T-bone by sticking my head up a bull's [you-know-what], but I'd rather take a butcher's word for it.”
  • 34. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a lawyer YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Knowledge Influence Competition
  • 35. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a doctor YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Health Diagnose Mend Exercise
  • 36. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being an advertiser YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Prepare Plan Execute Measure
  • 37. 37 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY RANK FOR MY NAME Joe’s Plumbing
  • 38. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD People search for solutions, not brands YEAH, BUT… I ALREADY RANK FOR MY NAME Most potential customers don't know your company name… yet!
  • 39. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You might be seeing personalized results YEAH, BUT… I ALREADY RANK FOR MY NAME Search & Browse History Social Connections Current Location
  • 40. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD The end While we’re talking about big “buts”
  • 41. Thank You! @StoneyDStoney G deGeyter