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@StoneyDStoney G deGeyter
38 BLOGGING TACTICS THAT’LL
{KNOCK}
THE WORDS RIGHT OUT OF
YOUR MOUTH
2
@StoneyDStoney G deGeyter
1. PLAN FOR THE LONG HAUL
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
2. Know who you are
 Go beyond the
l...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
142K Likes
2. Know who you are
One mo...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
3. Set your goals
New Customers
Aware...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
Your Blog
Your
Expertise
Your
Product...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
5. Stick with it
PLAN FOR THE LONG HA...
8
@StoneyDStoney G deGeyter
6. IDENTIFY YOUR TARGET AUDIENCE
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
7. Know who you want to reach
Priorit...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
8. Gather intelligence
Demographics:
...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
9. Interview your customers
IDENTIFY ...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
10. Find out what they want
Customer
...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
Buy
Attend
Join
Subscribe
Donate
Inqu...
14
@StoneyDStoney G deGeyter
12. ACT LIKE A PUBLISHER
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
13. Collaborate with content owners
I...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
14. Collaborate with content creators...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
14. Collaborate with content creators...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
15. Establish your guidelines  Overa...
19
@StoneyDStoney G deGeyter
16. CHOOSE THE RIGHT TOOLS
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
17. Set up your listening dashboard
N...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
18. Have an idea storage bank
Evernot...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
RSSHootSuite
Buffer Email
Social
Oomp...
23
@StoneyDStoney G deGeyter
20. PLAN YOUR EDITORIAL CALENDAR
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
21. Create cornerstone content
High V...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
22. Create connection content
 Creat...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
23. Create customer content
Content i...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
24. Publish varied content
PLAN YOUR ...
28
@StoneyDStoney G deGeyter
25. BE ‘EPIC’ (AT LEAST SOME OF THE TIME)
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
26. Use attention-getting headlines
8...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
27. Implement worthy content
1. Stimu...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
28. Include multi-media
BE EPIC (AT L...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
29. Think outside the box
BE EPIC (AT...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
29. Think outside the box
BE EPIC (AT...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
29. Think outside the box
BE EPIC (AT...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
29. Think outside the box
BE EPIC (AT...
36
@StoneyDStoney G deGeyter
30. MAKE YOUR CONTENT FINDABLE
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
Content that can’t be Found
might as ...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
When it comes to
on-page
optimization...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
33. Optimize content
1. Keywords
2. H...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
34. Optimize images
MAKE YOUR CONTENT...
41
@StoneyDStoney G deGeyter
35. SOCIALIZE YOUR CONTENT
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
36. Choose your social networks
SOCIA...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
37. Stay focused
SOCIALIZE YOUR CONTE...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
38. Do it with greatness
SOCIALIZE YO...
38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon
Thank
You!
THANK YOU!
Coming Soon Ava...
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38 Blogging Tactics That’ll {KNOCK} The Words Right Out of Your Mouth

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Learn 38 must-know tactics that will help you turn your boring business blog into an effective communication platform.

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Transcript of "38 Blogging Tactics That’ll {KNOCK} The Words Right Out of Your Mouth"

  1. 1. 1 @StoneyDStoney G deGeyter 38 BLOGGING TACTICS THAT’LL {KNOCK} THE WORDS RIGHT OUT OF YOUR MOUTH
  2. 2. 2 @StoneyDStoney G deGeyter 1. PLAN FOR THE LONG HAUL
  3. 3. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 2. Know who you are  Go beyond the labels (B2B, B2C, industry, etc.) and what you sell  Find your story from a human perspective  How does your business make a difference in this world, both for customers and community?  Commit to sharing your story in a human way PLAN FOR THE LONG HAUL
  4. 4. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 142K Likes 2. Know who you are One more catch… PLAN FOR THE LONG HAUL “Can’t” use contractions!
  5. 5. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 3. Set your goals New Customers Awareness Tell Your Story Foster Community, Sharing PLAN FOR THE LONG HAUL
  6. 6. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon Your Blog Your Expertise Your Products/ Services Your Customers Your Story “Throwawayyourwork persona.Startbeing who youreallyare.”– Heather Meza, Content Marketer for Cisco Systems 4. Determine your focus PLAN FOR THE LONG HAUL
  7. 7. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 5. Stick with it PLAN FOR THE LONG HAUL 20-50 posts More posts = more leads.
  8. 8. 8 @StoneyDStoney G deGeyter 6. IDENTIFY YOUR TARGET AUDIENCE
  9. 9. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 7. Know who you want to reach Priorities Expectations Obstacles Decision Process IDENTIFY YOUR TARGET AUDIENCE
  10. 10. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 8. Gather intelligence Demographics: Gender, Age, Location Job Title/Company Interests Goals/Challenges Words/Phrases How do they describe themselves? IDENTIFY YOUR TARGET AUDIENCE
  11. 11. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 9. Interview your customers IDENTIFY YOUR TARGET AUDIENCE
  12. 12. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 10. Find out what they want Customer Contact Reviews Social Media IDENTIFY YOUR TARGET AUDIENCE
  13. 13. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon Buy Attend Join Subscribe Donate Inquire 11. Plan the action for them to take IDENTIFY YOUR TARGET AUDIENCE
  14. 14. 14 @StoneyDStoney G deGeyter 12. ACT LIKE A PUBLISHER
  15. 15. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 13. Collaborate with content owners Identify information silos Include owners in your new structure Create an environment of sharing ACT LIKE A PUBLISHER
  16. 16. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 14. Collaborate with content creators Look beyond the mar-com department Not all contributors have to be writers Fill gaps with outside help, if necessary ACT LIKE A PUBLISHER
  17. 17. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 14. Collaborate with content creators This isn’t sexy. Find something that is… And merge it with what you do. ACT LIKE A PUBLISHER
  18. 18. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 15. Establish your guidelines  Overall voice  Encourage personality among content contributors that fits within your voice  Style that will govern written content (AP Style is most common)  Principles for building positive online communities  Individual responsibilities ACT LIKE A PUBLISHER
  19. 19. 19 @StoneyDStoney G deGeyter 16. CHOOSE THE RIGHT TOOLS
  20. 20. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 17. Set up your listening dashboard News Social Networks Competitors Google Alerts Mention Google News Feedly Bottlenose.com Hootsuite.com CHOOSE THE RIGHT TOOLS
  21. 21. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 18. Have an idea storage bank Evernote.com Spreadsheet Google Docs WordPress Editorial Calendar Edit Flow for Wordpress DivvyHQ.com ($) Kapost.com ($$) CHOOSE THE RIGHT TOOLS
  22. 22. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon RSSHootSuite Buffer Email Social Oomph Sprout Social Bit.ly IFTTT 19. Set up your distribution tools CHOOSE THE RIGHT TOOLS
  23. 23. 23 @StoneyDStoney G deGeyter 20. PLAN YOUR EDITORIAL CALENDAR
  24. 24. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 21. Create cornerstone content High Value Content Content to rank for Inform & Educate Evergreen Easy to find, easy to share Attract links PLAN YOUR EDITORIAL CALENDAR
  25. 25. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 22. Create connection content  Creating content for the smaller, more impassioned groups  Building a sense of energy and community around shared interests or issues  Make it entertaining and useful  Has the potential to spark disagreement PLAN YOUR EDITORIAL CALENDAR
  26. 26. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 23. Create customer content Content intended to convince ideal customers that they should do business with you. Expertise Thought Leadership PLAN YOUR EDITORIAL CALENDAR
  27. 27. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 24. Publish varied content PLAN YOUR EDITORIAL CALENDAR How-to’s Human interest stories Lists Infographics Newsjacking Reviews Guest posts Seasonal concepts Videos Reimagined content Interviews Creative product uses Partner/Vendor highlights Case studies Series Contrarian Photos Core values Podcasts User-generated content
  28. 28. 28 @StoneyDStoney G deGeyter 25. BE ‘EPIC’ (AT LEAST SOME OF THE TIME)
  29. 29. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 26. Use attention-getting headlines 8headlinestylesthatwork* Direct Approach: Free Diabetes eBook Indirect Approach: Cut the Sweet Talk News Headline: Hospital Opens New Diabetes Clinic How-to Headline: How to Lower Your Blood Sugar Question Headline: Is Your Diabetes Out of Control? Command Headline: Get Help for Your Diabetes Now Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control Testimonial Headline: “I Got My Life Back, Thanks to the New Diabetes Clinic.” *Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com. BE EPIC (AT LEAST SOME OF THE TIME)
  30. 30. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 27. Implement worthy content 1. Stimulating intro (writing, videos, podcasts). Get to the point with panache! 2. Images. In a social online environment, pictures are a must. But don’t use too many; it makes mobile viewing difficult. 3. Be organized. Stick to the point and don’t meander. Less is usually more. 4. Speak to your reader and talk human! 5. Links or attribution when you use others’ work or ideas. 6. Soft call to action. Let your readers know what to do next. BE EPIC (AT LEAST SOME OF THE TIME)
  31. 31. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 28. Include multi-media BE EPIC (AT LEAST SOME OF THE TIME) Audio Video Images Hangouts Transcription
  32. 32. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 29. Think outside the box BE EPIC (AT LEAST SOME OF THE TIME)
  33. 33. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 29. Think outside the box BE EPIC (AT LEAST SOME OF THE TIME) Thanksgiving
  34. 34. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 29. Think outside the box BE EPIC (AT LEAST SOME OF THE TIME) Christmas
  35. 35. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 29. Think outside the box BE EPIC (AT LEAST SOME OF THE TIME) NewYear
  36. 36. 36 @StoneyDStoney G deGeyter 30. MAKE YOUR CONTENT FINDABLE
  37. 37. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon Content that can’t be Found might as well be invisible. 31. Balance quality with SEO MAKE YOUR CONTENT FINDABLE
  38. 38. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Search engine results Browser tabs Social links 32. Optimize title tags MAKE YOUR CONTENT FINDABLE
  39. 39. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 33. Optimize content 1. Keywords 2. Headings 3. Categories and Tags MAKE YOUR CONTENT FINDABLE
  40. 40. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 34. Optimize images MAKE YOUR CONTENT FINDABLE
  41. 41. 41 @StoneyDStoney G deGeyter 35. SOCIALIZE YOUR CONTENT
  42. 42. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 36. Choose your social networks SOCIALIZE YOUR CONTENT
  43. 43. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 37. Stay focused SOCIALIZE YOUR CONTENT
  44. 44. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon 38. Do it with greatness SOCIALIZE YOUR CONTENT
  45. 45. 38 BLOGGING TACTICS THAT’LL KNOCK THE WORDS RIGHT OUT OF YOUR MOUTH @StoneyD #pubcon Thank You! THANK YOU! Coming Soon Available Now PolePositionMarketing.com/cheatsheet
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