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Learning Session: Brainstorming 101

Learning Session: Brainstorming 101



A basic introduction to brainstorming.

A basic introduction to brainstorming.



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    Learning Session: Brainstorming 101 Learning Session: Brainstorming 101 Presentation Transcript

    • Learning Session: Brainstorming 101 14 th January 2009
    • What is a BRAINSTORM?
    • Brainstorming is a group activity designed to generate a large number of ideas for the solution to a problem (by gathering and building on all spontaneous ideas had by everyone present)
    • What is the PROCESS?
      • Team Leader prepares a brief
        • define the problem
        • sent to brainstorm team in advance
      • Brainstorm Session 1
        • scribe takes notes and distributes to team following the session
      • Brainstorm Session 2
        • More ideas
        • Idea evaluation & filtering
      The Process
    • The RULES
    • ...but there are guidelines…
      • Withhold your judgment of ideas
      • Encourage wild and exaggerated ideas
      • Quantity counts at this stage, not quality
      • Build on the ideas put forward by others
      • Every person and every idea has equal worth
      The Guidelines
    • NOTE: All ideas/ thoughts/ inspirations should be recorded however "irrelevant" or "silly" they seem to be (one dedicated scribe who takes notes and mails everyone afterwards – or someone writing on a white board that everyone can see). Your initial idea may not work but it may spark off a valid idea in someone else.
    • Isn’t brainstorming just for CREATIVES?
      • Brainstorm team should consist of a variety of people
        • Different skills
        • Different personalities
        • Familiar and unfamiliar with client / brand / project and
      • Maximum of 7-8 people
      Absolutely not!
    • What’s my ROLE?
      • To suggest ideas which will work as solutions
      • To suggest ideas/ thoughts/ references which will stimulate solutions in others
      • But most importantly: to SPEAK UP! No matter how stupid your idea or thought seems
      What’s my role in a brainstorm?
    • There are no limits! Think big! Execution solutions come later.
    • How do I PREPARE?
    • Keep a record of cool designs, ad campaigns, ideas, jokes your granny told you… ANYTHING that you think rocks. Not that the idea is to rehash an old idea – but inspiration can come from anywhere .
    • Some basic things to remember when brainstorming...
      • Be clear of the objective for the session:
        • i.e. we’re trying to come up with the best solution and most creative one – not necessarily the easiest of one that we know we can do.
      • Live the project:
        • set another date – not too far off – for report back, put pressure on each person to have at least one new cool idea to report back on (creates a sense of “living” the projects – always on our minds when we’re consuming media or surfing the net or running on the treadmill etc
    • Let’s give this “ brainstorming ” thing a try, shall we?
    • Thank you for your time.