Learning Session: Brainstorming 101
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Learning Session: Brainstorming 101

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A basic introduction to brainstorming.

A basic introduction to brainstorming.

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Learning Session: Brainstorming 101 Presentation Transcript

  • 1. Learning Session: Brainstorming 101 14 th January 2009
  • 2. What is a BRAINSTORM?
  • 3. Brainstorming is a group activity designed to generate a large number of ideas for the solution to a problem (by gathering and building on all spontaneous ideas had by everyone present)
  • 4. What is the PROCESS?
  • 5.
    • Team Leader prepares a brief
      • define the problem
      • sent to brainstorm team in advance
    • Brainstorm Session 1
      • scribe takes notes and distributes to team following the session
    • Brainstorm Session 2
      • More ideas
      • Idea evaluation & filtering
    The Process
  • 6. The RULES
  • 7. THERE AREN’T ANY…
  • 8. ...but there are guidelines…
  • 9.
    • Withhold your judgment of ideas
    • Encourage wild and exaggerated ideas
    • Quantity counts at this stage, not quality
    • Build on the ideas put forward by others
    • Every person and every idea has equal worth
    The Guidelines
  • 10. NOTE: All ideas/ thoughts/ inspirations should be recorded however "irrelevant" or "silly" they seem to be (one dedicated scribe who takes notes and mails everyone afterwards – or someone writing on a white board that everyone can see). Your initial idea may not work but it may spark off a valid idea in someone else.
  • 11. Isn’t brainstorming just for CREATIVES?
  • 12.
    • Brainstorm team should consist of a variety of people
      • Different skills
      • Different personalities
      • Familiar and unfamiliar with client / brand / project and
    • Maximum of 7-8 people
    Absolutely not!
  • 13. What’s my ROLE?
  • 14.
    • To suggest ideas which will work as solutions
    • To suggest ideas/ thoughts/ references which will stimulate solutions in others
    • But most importantly: to SPEAK UP! No matter how stupid your idea or thought seems
    What’s my role in a brainstorm?
  • 15. There are no limits! Think big! Execution solutions come later.
  • 16. How do I PREPARE?
  • 17. Keep a record of cool designs, ad campaigns, ideas, jokes your granny told you… ANYTHING that you think rocks. Not that the idea is to rehash an old idea – but inspiration can come from anywhere .
  • 18. Some basic things to remember when brainstorming...
    • Be clear of the objective for the session:
      • i.e. we’re trying to come up with the best solution and most creative one – not necessarily the easiest of one that we know we can do.
    • Live the project:
      • set another date – not too far off – for report back, put pressure on each person to have at least one new cool idea to report back on (creates a sense of “living” the projects – always on our minds when we’re consuming media or surfing the net or running on the treadmill etc
  • 19. Let’s give this “ brainstorming ” thing a try, shall we?
  • 20. Thank you for your time.